Behind the employees passing on this value，These "actors" have also been fighting for some practical issues--higher wages。Disney recently reached an agreement，The agreement is to increase the minimum wage for employees to $15 per hour by 2019。And before，Disney has launched a protracted “fight” over employee wages。An initiative was introduced following a recent vote in Anaheim, USA，This policy will force Disney to expand the scope of the minimum wage policy to 30,000 employees，And caused other businesses in Anaheim to raise their minimum wages。

"This raise will be the largest in Disney history。” Josh D 'Amaro,Disney’s president said in a statement after signing the supplemental agreement，“Our employees are the key to making our dreams come true at Disney,This salary increase is Disney’s recognition of the value of its employees。”After all，The operation of Disney theme parks depends on "actors"。But Disney, which seems to be running well, also has embarrassing moments，When Disneyland first opened，I encountered many difficulties，The first day of operation can be said to be a disaster，Many attractions in the park have not yet returned to normal use。Restaurant food、Drinking water is not guaranteed，There is a long queue of self-driving cars at the highway entrance outside Disneyland，And it’s still in the hot summer...。

But it didn’t take long，Disney has overcome all kinds of difficulties。The first theme park under the Walt Disney Company has begun to become a local label，Influence local tourism in big and small ways。Anaheim, the hometown of Disneyland, is a prime example of tourism in areas where Disneyland has impacted the area - Anaheim was once a rural community known for its citrus groves，Now it has become an independent city，Hotels and motels everywhere。

The key to doing this，It’s Disney’188bet app download s “performing” art。Speaking of performance，I have to mention two companies，One is Tesla，One is Apple，Before Elon Musk founded Tesla，Steve Jobs has already helped the Apple brand achieve revolutionary changes，The key to achieving change，That is, they know how to use the art of performance to create a classic American brand with distinctive values。And Disney also knows the importance of this method，They have changed the definition of tourism through the following six "acting skills"，The most important thing is，Also affects consumption:

Whether it’s windy or raining，Disney encourages customers to continue shopping

Disney is not only one of the first theme parks in the world，It is also one of the earliest shopping malls in the world。James Farrell, professor of history and American studies, writes in his book A Nation Under Commodity: "Disney was、Now it is also a shopping mall。”“From a market-type shopping area—to a shopping-focused pedestrian street—and finally to a shopping mall。”It’s not so much that Disney opened a shopping mall inside the amusement park，It would be better to say that Disney opened an amusement park inside a shopping mall。

Disneyland was built around the same time as the first shopping mall in the United States (South Valley Mall in Indiana, which opened in 1956)。Walt Disney’s vision for mall design was largely inspired by South Valley Center architect Victor Glenn。There are similarities in style and layout。

Today，Indoor malls may no longer be as novel as they were when Disneyland opened。But keeping the design this way has its unique advantages: air-conditioned stores provide a place to escape the hot weather，This means tourists are still willing to flock to these stores with their wallets in hand。

The Disneyland imprint can be seen in shopping malls and locations around the world。Theme Park Historian、Blogger Jim Hill said: "There are many shopping malls that have adopted Disney's construction concepts to create an entertainment environment that attracts tourists。”

Similar to Los Angeles’ popular open-air mall The Grove, which borrows its architectural style from Disneyland，It comes with an electric trolley。The largest shopping mall in the United States----The Mall of America in Bloomington, Minnesota has an amusement park inside。These all have the shadow of Disney。

Disney is a famous advertising scientist，His target is not just children，Also a parent of a child。

Walt Disney was an advertising scientist。He knows how 188bet Online Sports Betting and Casino to market to children and adults，And ensuring that Disney’s values ​​and products are passed down from generation to generation。Before Disneyland first opened，The Disney Company held a series of variety shows called "Walt Disneyland"，The super high ratings not only raised some funds for the construction of the theme park，It also ignited the passion of Disney tourists。The park’s opening day is also on a date called “Dateline: Disneyland.” live broadcast。This is all Disney’s marketing tool，It is also a classic case of the practical application of advertising。

Disney’s brand can be said to be like toothpaste、The football team and even the religion are the same，It is passed from parents to children。“America’s baby boomers grew up watching Disneyland on TV，This has brought a lot of sentimental visitors to Disney,” said Jamie O’Boyle, a senior analyst at the Center for Cultural Research and Analysis, a research organization in Philadelphia。

The emotional connection between television viewers and Disneyland quickly evolved into a form of brand loyalty，Just like religious beliefs。In this way，Going to Disneyland is like going to a place that’s part mall and part cathedral。O’Boyle said: “Disney created a place that people viewed as a place of pilgrimage。”

In the Middle Ages，Catholics travel long distances，Visit the nearest major town or city，There is a cathedral that they awe and yearn for。They wear special clothes，Then I will bring back some church stuff after the end。

The journey to Disneyland continues these traditions。People wearing Disney style costumes，Buy Disney stuff，Viewing Attractions。And these traditions are even hinted at everywhere，Castle elements similar to Notre Dame can be seen everywhere，As if you are in the Middle Ages。

Disney gives tourists a good theme park experience，But these are not cheap。In the eyes of many people，Disney trip turns into a pseudo-mitzvah for the family，This also made Disney smell business opportunities，Charge tourists more expensive tickets every year，To experience this "pilgrimage"。Earlier this year，The park increases “regular” day admission prices by $7，At $117。“Peak” tickets up $11，to $135。But according to the market pricing，Ticket value is only $97。

Disney is a pioneer in dynamic pricing strategies，This allows him to attract more customers

Although Disneyland ticket prices have changed over the years，But one thing remains 188bet online sports betting the same: Disney always finds clever ways to get guests to spend more money。

When Disneyland opens，Adult tickets are only $1，Children’s tickets are only 50 cents，But tourists must pay additional fees to experience all the projects。The price of the ticket depends on the thrill and popularity of the experience they want to experience。Initially，These tickets are ranked from A to C，But later the company added more expensive D and E tickets for new attractions。Today，The most thrilling rides in Disney are often called “E-Ticket” attractions。

Since the 1980s，Other theme parks are gradually beginning to imitate Disney’s pricing strategy，But Disney has developed a new charging strategy，Disney adds rides to its theme park admission prices。But since then，The company found the key point of pricing strategy，Do everything possible to get customers to spend more money。for example，Disney has launched a campaign called “upcharge options”，Visitors can spend money here to experience a dessert party worth $95。A variety of dynamic ticket prices allow Disney to attract more visitors。

Recent，Disney also provides guests with a sneak peek opportunity，Visited Pixar Pier at Disney California Adventure theme park。Tickets for this six-hour special event cost nearly $300，More than twice the general admission price。Other theme parks followed this pricing model: Universal Studios launched its own stand-alone parade fare event, the Halloween Horror Nights Parade, beginning in 1991。

Over the years，Except pricing strategy，Disney is also gradually adjusting standard ticket prices。Last year，Disney launches tiered pricing structure，Ticket prices for its US theme parks vary depending on the time of year。Starting from February this year，An adult can enter Disneyland for $135，And a day trip to the Magic Kingdom costs $129 for adults。

Disney’s core element—railway，Brings it great prospects

Transportation has always been a core element of Disneyland: before Walt Disney started building theme parks，It began to create the "Carlowood Pacific Railroad Company"，In fact, it is a circular railway built in Disney，This Disneyland Railroad is one of the park’s opening day attractions，Guide tourists to circulate through each scenic area in the park。And now，The Park Railway has become a Disney classic。

Disneyland’s fourth year of operation，Disney Monorail begins operation，The train was recorded in the history of the park at that time。188bet Online Sports Betting and Casino At that time，The monorail has only one station。Nevertheless，This is the first active monorail built in the United States。Disney believed it at the time，Monorail is the core of future transportation，It was the ideal utopia at that time，The monorail is an important element。

Other Disney theme parks have since had their own monorails now。Disney World’s monorail system is one of the largest monorail systems in the world，Some even call it a model of public transportation system。Although the monorail is not developing in the way Disney hoped，However, driven by Disney, monorails are still popping up all over the United States。

This way，Visitors coming off the airport can take the monorail to their terminal，The time saved can be used for shopping in duty-free shops。And tourists in the Seattle area and Las Vegas area can also take the train to visit various major attractions。

Another reason why Disney keeps the monorail in operation is to provide tourists with convenient transportation from hotels to theme parks，Reduces the risk that tourists may have when carrying money with them when going to other tourist attractions。

Disney is a company that can maintain high and stable sales

Combining fantasy and reality，This concept touches every aspect of a Disney vacation。In a restaurant，You can eat and walk with Mickey Mouse at the same time。Walking on the street，You will be serenaded by the dapper Dance Barbershop Quartet。It creates an “experience” for fans，But it is also an effective way to bombard customers with your brand。A man in a Mickey Mouse costume is alive，Breathing and walking billboard。As O'Boyle said。“Disneyland is not a passive place，It makes entertainment more interactive。”

Disneyland has achieved great success in creating situational interaction，And it has pushed other tourist attractions and industries to explore new ways to enhance the visitor experience。From Las Vegas casinos to large museums，Even Broadway plays try to incorporate interactive features and entertainment into their services。

But it also costs money。These new features will become marketing materials，Attract more tourists，You will spend more money to upgrade the experience。O’Boyle said: “People never want to see something in a glass box again，They want something you can be a part of。”

Disney promoted the birth of the fan culture industry

The most profound impact of Disneyland is on the amusement park industry itself。Although this Disney was not the 188bet online sports betting first theme park - Knott's Berry Farm in California and Holiday World in Indiana (formerly known as Santa Claus Land) were established earlier than Disney，But it is still the representative of theme parks，And also a pioneer in redefining "theme park"。

The key to Disney doing this is incorporating existing characters and stories into different parts of the park and rides。The new elements will definitely attract its fans to go to Disney to experience it，And Disney is also happy with it。

New areas at Disney World and Disneyland opening next year，The theme is "Star Wars"。Disney hopes that the legendary story of "Star Wars" will make fans willing to spend a lot of money to experience it，Just like the previous "Harry Potter" and the recent "Guardians of the Galaxy"、The theme of "Frozen" is the same。

But some Disney fans are opposed to adding too many movie elements to Disney。They think，The core of the theme park is educational experience，Casually adding movie elements may lead to the loss of core culture。

Disney’s various “acting skills” continue to revolutionize the theme park field，And Disney also goes beyond theme parks，will become a legacy，This is probably the best "acting skill"。

188bet sports betting app download Platform "Chief Entrepreneurship Officer"，(ID: CEfirst)，Author: 6511, original title: "What is the charm of Disney that makes people spend money out of their own pockets?》.