The two tourism segments of ice and snow sports and 188bet sports betting are currently in consumer demand、The market is in a period of rapid expansion driven by favorable policies and other factors。Industry agency forecast，The next three to five years，The market size of China’s pan-study 188bet sports betting industry will exceed 100 billion，The ice and snow industry will also exceed 600 billion yuan，Plus the existing catalytic effect of the 2022 Beijing Winter Olympics，Creates more consumption scenarios for the combination of 188bet sports betting and ski resorts。The intersection of the two，A trillion-dollar blue ocean market will be formed。

The combination 188bet sports betting two creates a broad market

my country’s 188bet sports betting market is in an expansion trend。Data display from the "2017 China 188bet sports betting Industry White Paper"，The number of skiers in my country in 2017、17.5 million skiers respectively、12.1 million，2.4 million more than in 2016、770,000。At the same time，Per capita skiing times from 2016 1.33 times increased to 1 in 2017.45 times。Also，The number of 188bet sports betting resorts in my country reached 703 in 2017 (excluding dry snow、Simulating skis, etc.)，57 new ones，8 year-on-year increase.82%，China has become the world’s largest junior 188bet sports betting market。

The number of skiers in China accounts for about 10% of the global market，It is the country with the largest development space for 188bet sports betting consumption in the world。Industry opinion，Promoted by the macro background of the national high-level proposal of “300 million people participating in ice and snow sports”，Increased enthusiasm for participating in skiing in various places，Nearly 10 million new people participate in skiing every year。If calculated based on this trend，To the 2022 Winter Olympics，The number of people participating in skiing nationwide is at least 100 million，Skiing will truly move from the niche to the masses，Growing huge business opportunities in many subdivisions。

A visible trend is，The customer source structure of large ski resorts is changing from tourism to family vacation mode，The market share of children’s ski vacation and ski training will continue to increase。Behind this trend is consumption upgrade、Objective circumstances such as the expansion of the middle class，It is also an important factor in the continuous expansion of the 188bet sports betting market。

China 188bet sports betting Research Institute、The 2017 "China 188bet sports betting Industry Development Report" released by the China 188bet sports betting Alliance shows，The existing market size of China’s 188bet sports betting is 85.600 million yuan，It is expected that the next 5 to 10 years will usher in a period of rapid explosion，The market size will reach 400 billion yuan。

Data display，National ski resort growth exceeded 100% from 2012 to 2016，The increase in venues means that more people can be exposed to skiing，But at the same time, the contradiction between the increase in investment grade and the increase in single-quarter operation。93% of ski resorts across the country are closed during the summer，The remaining 7% are mostly scenic spots with better conditions，Can maintain summer operations。Peak season is too short，How to increase revenue during the long off-season，This is a problem facing most ski resorts。188bet sports betting is faced with the dilemma of insufficient supply of high-quality camps and high-quality courses。

Comparing the situation of ski resort and 188bet sports betting，You will find that the two actually have complementary resources、Possibility of mutually promoting development。For example, the increasing number of ski resorts，Added space available for campsites required for 188bet sports betting，Whether it is winter camp or summer camp，There are more high-quality campsites available，Ski resorts can also provide outdoor courses and outdoor coaching resources for camp educational institutions。The expansion of the parent-child travel market，Highly compatible with the children and teenagers who are the target group of 188bet sports betting，The two already have more combinations。Combining ski resort conditions and 188bet sports betting needs，Both can also conduct more course research and development，Expand course volume。Conversely speaking，The operational potential of ski resorts in non-snow seasons needs more exploration，The introduction of 188bet sports betting provides the possibility to increase non-snow season income。

How to integrate “188bet sports betting + ski resort”

Cross-border cooperation between ice and snow sports in ski resorts and 188bet sports betting，Contribute to extending each other’s industrial chain，Increase each other’s revenue。Industry insiders had estimated，In the future, more than 30% of the income of ski resorts will come from 188bet sports betting，Its four-season operation is possible。However, this effect still requires both sides to refine resources、Form more synergy in product creation and other aspects。

Wang Shigang, Vice President of Taiwu Ski Town revealed，It was as early as 2010 to 2013，Started exploring the ski camp project，But the market products at that time were uneven，Camp courses are not safe and systematic enough；After that until 2015，Ski camp is growing rapidly，188bet sports betting winter camp enters the ski field，After 2015，The ski camp and 188bet sports betting are closely integrated。He thinks，The combination of ski camp and 188bet sports betting started in 2015，Includes courses、Product、Coaching and other content。In his opinion，188bet sports betting and ski resorts have many complementary aspects。For example, hotels and residences in ski resorts can provide accommodation for 188bet sports betting，The mountain environment provides an environment outside the city for 188bet sports betting，Ski resort coaches provide teachers for 188bet sports betting，The combination of the two will be perfect。Among the camp instructors、Summer sports coaches and ski coaches will achieve "skill integration"，Skiing children’s teaching will gradually be integrated into 188bet sports betting，Camp coaching will become a long-term career。

Founder of Angel and Nut Pie、CEO Chen Rong thinks，Ice and snow sports may be a type of camp，But its bottom layer must not just be for skiing。Between ice and snow sports and 188bet sports betting，The most important thing is service、Venue and content，These are all related，All based on crowd、Season、Own resource conditions，Perform different positioning。She said，While doing camp，Is there a special barracks、A restaurant specifically for children、Specially meets the safety standards of the entire primary and secondary school students，They are all more important。How to start a standardized course、Productization operation，Is there any opportunity to do a relatively more mature product operation，Also needs to be discussed。

Zhao Wei, founder of Qixing 188bet sports betting, also thinks so，More ice and snow project institutions should interact effectively with 188bet sports betting institutions，Resource sharing including venue。Aiming at the personality characteristics of primary and secondary school students、Growth rules and learning methods，188bet sports betting institutions can provide more professional training for ice and snow institutions。Zhao Wei said，Nature exploration in youth 188bet sports betting、Healthy physical and mental development，Teamwork and other ability development aspects，Ice and snow operations are a very good learning scenario。The ice and snow sports for teenagers are not just skiing，There is also speed skating、Sleigh、Curling、Ice sculpture、Alpine cross-country, etc. are covered，Ice and snow sports are more than just sports，And teamwork，And art。In fact, ice and snow sports are also very interdisciplinary，Very integrated，There are individual and team sports，Cultivating children’s team communication，Even without language communication，We must also learn to express with our bodies。

The catalytic benefits 188bet sports betting Winter Olympics

2022 Winter Olympics is approaching，It has been combined with 188bet sports betting and ski resort or ice and snow sports，More opportunities provided。The Winter Olympics will help drive an infrastructure construction boom in the ski industry。Based on past experience，Infrastructure、Sports venues、Projects such as the Olympic Village are generally the evaluation indicators used by the International Olympic Committee to judge whether the bidding city has the ability to host the games，Therefore, the host venues of previous Olympic Games have made very large investments in the construction of sports venues and infrastructure。The increase of high-quality ski resorts is reasonable，More venues will be provided for 188bet sports betting。

At the same time，The approach of the Winter Olympics has already standardized and promoted the development of the 188bet sports betting industry。Including the expanding scale of 188bet sports betting equipment in our country，Snowmaking machine、Snow pressure vehicle、The number of ropeways and magic carpets is growing steadily，Among them magic carpet、Cableway equipment and other equipment are basically domestically produced，No matter the design、Both production and safety have reached the international advanced level，This improves the experience of the 188bet sports betting resort。

Data display，Indoor 188bet sports betting resorts under construction in 2017 began to develop into third- and fourth-tier cities。my country has become the country with the most indoor 188bet sports betting resorts in the world。Software，Some 188bet sports betting resorts in my country have introduced advanced foreign 188bet sports betting instructor systems，Enriched and developed in the 188bet sports betting industry training system。

The number of customers at the ski resort has also increased significantly，The strategic goal of “300 million people going to the ice and snow” has been gradually implemented。Wang Shigang revealed，Due to the attention of the Winter Olympics and the government in 2017，Beijing’s East City、Xicheng、Chaoyang，There are youth training teams coming to the ski resort for training。The Winter Olympics has created a better consumption atmosphere for ice and snow sports，Let more people, including children, experience and fall in love with this sport，This will combine 188bet sports betting with ski resort，Provide a broader customer base。At the same time，The transmission of the spirit or culture of the Winter Olympics is being used by many 188bet sports betting institutions、Ski resort embedded in courses or ski projects，This creates more common points for the combination of the two。

Zhang Linlin, co-founder of Tongxiang said，After the Winter Olympics is confirmed to be held in China，Ice and Snow Tourism、The development of ice and snow tourism and ice and snow winter tourism in China suddenly exploded，“Blowout Development”。He revealed，In the launched winter camping products，A very traditional method is to drag children from Zhengzhou to other places，For example, snow experience in Beijing or Northeast China，The other is local Winter Olympics product experience，More displays combining the spirit 188bet sports betting Winter Olympics，Parents bring their children to experience together。For example, make some ice balls into kettle balls，Convert the Winter Olympic spirit into activities that can be held in the venue，Tell your children about Winter Olympics culture、What products will be included in the Winter Olympics, etc.。

*188bet sports betting article comesSource: Economic Information Daily, author: Zhang Limin, original title：《Ice and snow sports + 188bet sports betting: a trillion-dollar blue ocean market to be developed》.