188bet online live casino, a subsidiary of InterContinental Hotels Group, held an investment tasting meeting in Beijing today，8 newly signed 188bet online live casino hotels on site，Achieve another success in contract signings。Newly signed 188bet online live casino covers North China、East China、Southern China and Southwest China，Mostly located in tourist attractions or cultural expo centers。As of the end of August，188bet online live casino has 121 hotels open in Greater China，About 20% of them adopt the franchise model (Franchise Plus)。Of the 163 188bet online live casino hotels under construction，60% adopt the franchise model，can be seen，188bet online live casino is supported by the franchise model，is constantly expanding its territory，Go deeper into more third- and fourth-tier cities。

The newly signed 188bet online live casino on site is: 188bet online live casino Ulanqab Jining、188bet online live casino Xi'an Tuanjie South Road、188bet online live casino Changbaishan Chibei、188bet online live casino Litang、188bet online live casino Nanning Jiangnan、188bet online live casino Jurong Xianlin、188bet online live casino Kunshan City Center、188bet online live casino Shanghai Jiading City。

Qiu You (fifth from left)、Jin Luyi (sixth from left), Vice President of Development of 188bet online live casino China and representatives of the 8 188bet online live casino owners who signed contracts on site

Deeply explore the Chinese market, tailor-made franchise 188bet online live casino

When foreign 188bet online live casino brands enter the Chinese market，Most of them adopt the entrusted management model。After decades of development，Supply and Demand in China’s 188bet online live casino Market、Both owner maturity and consumption structure have changed，The entrusted management model can no longer fully meet the development needs of foreign 188bet online live casino brands in China，The franchise model has gradually been introduced into the market。

InterContinental Hotels Group entered the Chinese market in 1984 using the entrusted management model，In May 2016, Franchise Plus will be opened to its 188bet online live casino hotels in China。This franchise model is a new model customized by InterContinental Hotels Group for the Chinese market，Compared with other foreign franchise models，InterContinental Hotels Group will assign a general manager to each 188bet online live casino hotel，Ensuring implementation of brand standards and consistent guest experience。

Qiu You, Vice President of 188bet online live casino Greater China of InterContinental Hotels Group, said: "This is the 15th year that 188bet online live casino has entered the Chinese market，This is also the third year of franchising，Along the way, we have relied on the quality assurance of international brands to maintain a leading position in the mid-range hotel market，The launch of the franchise model has accelerated the brand’s penetration into various markets，And bring international standards to more third- and fourth-tier cities。Proof of fact，This model has also passed the test of the market，Won the favor of the majority of owners。Since the launch of the franchise model in 2016，We sign an average of 1 new 188bet online live casino hotel per week，I believe this model will also become a mainstream and trend in the future。”

Continuous innovation and optimization to help brands sink into third- and fourth-tier cities

With the change of market demand，China’s hotel industry is also facing transformation and upgrading，Especially mid-range hotels with considerable size and demand。In recent years，The continued rise of mid-range hotels has spread from first- and second-tier cities with saturated markets to third- and fourth-tier cities。This can be seen from the newly signed hotels at this Beijing Investment Tasting Fair，Most of the eight newly signed hotels are located in third- and fourth-tier cities，Some are even around county-level scenic spots，We can see the huge market potential for business and leisure travel in third- and fourth-tier cities。188bet online live casino is targeting this market opportunity，Layout in advance。

To maintain a leading position in each regional market，188bet online live casino is increasing its market share，What’s more important is continuous innovation and optimization，Ensuring high-quality development of the brand。2017，188bet online live casino has launched a "new generation" design to meet the new needs of business travelers，Use a more modern visual experience、A more convenient work area and a more private sleeping environment，Make the guest room a clean and comfortable place、Just the space you need to rest and work；At the same time, it also strengthens the function of the hotel’s public area，Learn from the concept of "shared office" to greatly improve the utilization rate of public area space，Enrich and upgrade hotel functions，Attract more guests to stop，Increase income for owners。Currently，There are 69 188bet online live casino hotels under construction using "new generation" hotel design，Including 188bet online live casino Shijiazhuang High-tech Zone、8 hotels including 188bet online live casino Shaoxing Paojiang and 188bet online live casino Wuhan Optics Valley have opened to welcome guests。

188bet online live casino Shijiazhuang "Smart Space"

In addition to improving consumer experience through innovative design，188bet online live casino also actively helps owners optimize purchasing channels。Traditional procurement channels are highly closed due to strong closure，Resulting in low procurement efficiency，In addition, in some markets that lack international brands，Owners often have limited purchasing channels。To this，InterContinental Hotels Group launched a cloud procurement platform in 2017 - "InterContinental Mall" (IHG Mall)，Significantly shorten the opening preparation time，Helping hotels improve procurement efficiency and financial performance，Also ensures better implementation of brand standards。Currently，Intercontinental Mall already has 1,200 suppliers settled in，Nearly 20,000 products，Nearly 100 188bet online live casino hotels are using Intercontinental Mall for purchasing。Intercontinental Mall also won the "Royal Institute of Purchasing and Supply Asia 2018 Best Technology Innovation Award" at the ProcureCon Asia conference held in Singapore in July this year。

Qiu You added: “With the ability of continuous innovation and the ‘craftsman spirit’ of focusing on quality，188bet online live casino was able to activate the inner driving force of hotel development，Form a healthy cooperative relationship with the owners，Both parties learn and grow from each other，Truly become a strategic partner，Finally bringing simplicity to guests、Smart travel experience，Provide investors with wise investment choices。”

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Attached is a brief introduction to the 8 signed projects at this investment tasting meeting:

·188bet online live casino Xi'an Tuanjie South Road: located in the center of Xi'an High-tech Zone，is an emerging development area planned and built by Shaanxi Province，There are many commercial enterprises in the surrounding area，Close to Xi'an High-tech Hospital，There are many high-tech enterprises and schools in the area；1 distance from Yanpingmen Station of Metro Line 3.2 kilometers，Convenient transportation，Complete supporting facilities。

·188bet online live casino Changbai Mountain Chibei: Located opposite Baihe Railway Station, Erdaobaihe Town, Chibei District, Changbai Mountain Scenic Area，Near Baihe Bus Station，Convenient transportation，Erdaobaihe Town is the tourism distribution center of Changbai Mountain Scenic Area，There are currently no international brand hotels，Broad market potential。

·188bet online live casino Ulanqab Jining: located in Jining District, Ulanqab City, Inner Mongolia，The surrounding business atmosphere is relatively mature，Adjacent to the city hall、Municipal gymnasium, municipal museum and other places，Convenient transportation。Red Star Macalline Business District in Jining District is the main urban area of ​​Ulanqab City，Rich commercial resources around the hotel，Great development potential。

·188bet online live casino Litang: Litang County, located in the west of Sichuan Province, is the only way to go to Daocheng, Aden or Lhasa when traveling from Chengdu to Daocheng.，The hotel is located in the center of Litang County，There are many famous natural scenic spots within 100 kilometers around the county seat，Including Genie Mountain、Gemu Nature Reserve、Zhaga Sacred Mountain、Maoya Prairie, etc.，Rich tourism resources。

·188bet online live casino Nanning Jiangnan: Jiangnan District is a rising star in the development of Nanning，Urban planning and development are in good shape，The surrounding business atmosphere and residential conditions are good。The hotel is located in the center of Jiangnan District, Nanning City，Next to Jiangnan Wanda Plaza Commercial Center，Convenient transportation。With the rapid advancement of the construction of the ASEAN business district and regional infrastructure，Business and tourist sources around the hotel will further develop。

·188bet online live casino Jurong Xianlin: Jurong City and Nanjing City are only separated by a river，The hotel is close to Nanjing Xianlin University Town，Adjacent to tourist attractions such as Baohua Mountain Scenic Area and Qixia Temple。At the same time，The hotel is only 1 km away from Wanda Mao Commercial Plaza，There is Baohua Town business district within 5 kilometers、Golden Eagle Commercial District、Yadong City Commercial District、Xianlin University Town Business District, etc.，Both business and tourism customers are very rich。

·188bet online live casino Kunshan City Center: Kunshan is located between Shanghai and Suzhou，Ranked as one of the top 100 counties in the country for many consecutive years、The first among the top 100 small and medium-sized cities in China in terms of comprehensive strength。The hotel is located in the administrative section of the development zone，Is the most mature business district in Kunshan，Many surrounding companies。The hotel is only 3 kilometers away from the high-speed rail station，The transportation is very convenient。

188bet online live casino Shanghai Jiading City: The hotel is located on Chengzhong Road, the core of the main urban area of ​​Jiading District, Shanghai，Adjacent to Shanghai University Jiading Campus，There is a shopping mall within 1 km、Supermarket、Jiading Industrial Zone、Juyuan Pioneer Park, etc.，Mature business district，Convenient life。