The destination wants to attract the new generation，You must first understand the new generation，And the changes they bring about in the market structure and marketing methods。

New Generation Market Consumers，The demand for consumption is diversified、Characteristics of personalization and experience。anime、Feelings、Digital high-tech、Games have become a hot topic for emerging humans，The impact of the Internet on vision cannot be underestimated。In tourism，Simple sightseeing is far from meeting market demand。

In the past five years，The mode of tourism activities 188bet sports betting app download has changed from the original mass group tour to self-guided tour、Self-driving tour、Change in the direction of customized travel，Individual travel becomes mainstream。How to guide individual customers to use marketing，The choice to actively attract customers，Guide target group consumption in a targeted manner for key groups。

Specialized tourism products and commodities are more favored by consumers，The development momentum of specialty B&Bs in recent years can be seen。For tourists，It is no longer just the existing resources of the tourist destination that you are interested in，Provide the freshness of the product、Entertainment、The experience of local folk customs has become the most important core of tourism。For a tourist destination，No substantial playable experience items，It means there is not enough tourist attraction，No core competitiveness of scenic spots，Even if it is just using marketing to build momentum，There is no way to continue operating in the long run，Enterprises’ return on investment faces major challenges。

According to a data laboratory report，More than 75% and 74% of post-90s tourists have strong demand for leisure, entertainment and Internet products。The mode of communication shifts from traditional media to decentralized new media。This means that when the destination chooses distribution channels and communication channels，Should pay more attention to diversification and networking，Focus on user needs，Precisely locate target customer groups，Deeply dig into customer needs，Find the right brand social media channels，Utilize large database and multi-channel model integration，Continuously strengthen internal communication and interaction with tourists，To better integrate into the new market environment。

Tourism marketing in every era has its own characteristics，As mentioned 188bet app before，Today is an era of the Internet，People are accustomed to using the Internet to obtain the resources they need，Includes scenic spot information、Traffic information and other necessary information for travel。Faced with this situation，Tourism marketing is neither "the aroma of wine is not afraid of the depth of the alley"，Waiting for tourists to come to your door；It’s not like casting a wide net，Overwhelming advertising。New media technology should be applied，Convert his communication function into tourism marketing function，In the shortest time，With minimum cost，Accurately deliver marketing information to user terminals。

Chongqing Hongya Cave suddenly became popular on Douyin，A user posted a video on Douyin，Soon there were nearly 800,000 likes and more than 20,000 retweets，Making Hongya Cave the second largest tourist attraction in the country after May Day this year after the Forbidden City in Beijing。This is a popular case in destination marketing this year。

New media is the main platform for tourism marketing now and in the future，What’s new is the innovation of marketing content，Increase in propagation speed。The application of new media in tourism marketing，It is an optimal combination of different marketing content and different marketing channels。

From the content perspective，Image and text communication is still the most important way of communication，But with the emergence of new technologies，Small video、Live Broadcast、VR panorama is gradually being used in tourism marketing。Compared to the traditional single picture and text、Boring，Video、Live Broadcast、VR panoramic dissemination of information is richer，Also more intuitive、vivid，Gives people an immersive experience。

From the perspective of communication channels，New media suitable for destination marketing are mainly social platforms、Self-media and OTA，Each channel has different categories of audiences，With different characteristics。

Understood，You still need to know how to do it？New media marketing seems to be a simple media placement，But it is complex user research、Content creativity、Channel mix、Precise execution and other systematic work。

Know yourself and your enemy and you will never be in danger。Destination marketing first needs to understand the needs of users。By crawling、Data docking、Data obtained from surveys, etc.，And analyze it with the help of data and industry experts，Lock key customer source markets，Deeply dig into people’s needs and pain points，This lays the foundation for subsequent brand positioning and marketing promotion path selection，At the same time, it also lays the foundation for future customer management and customer stickiness cultivation，Is the first guarantee for precision marketing。

Combined with the big data collection and customer group characteristics analysis collected in the previous stage，Build a distinct image、A theme IP brand with rich connotations，Satisfy the characteristics of tourism consumers who “seek novelty”, “seek experience” and “love to play”。A distinct brand image can effectively enhance user awareness、Increase passenger flow，Accurately and efficiently gather target customer groups，Realize the long-term development of the destination and avoid the phenomenon of "dispersing in a rush" after spending the fresh time。What needs to be noted is，Don’t be “big and comprehensive” in your brand image，A precise point for key customer groups，On the contrary, it can achieve twice the result with half the effort in marketing。

The largest number of URLs in the world，The most detailed ranking information released by Alexa big data as the main reference，And combine the multi-party index to evaluate the value 188bet sports betting app download of media channels，Choose the better media communication channel plan，Maximize the effectiveness of publicity and promotion，Transmit information to key customer source markets effectively and accurately，Using limited financial budget，Get more market attention from target customer groups。

Cooperate with offline theme event planning，Take advantage of special events，Use new media platforms to attract the attention of media and tourists，Guarantee customer flow while increasing customer retention possibilities，At the same time, it also effectively enhances the awareness of the brand and theme image，Enhance IP assignment effect。

Use big data full time、Comprehensive monitoring and data collection，Continuously optimize and adjust marketing strategies through marketing feedback，Cultivating customer loyalty、The upgrading of tourism products and the optimization and transformation of marketing channels provide continuous power，Actively integrate into the changing market，In order to achieve the orderly and long-term development of tourist attractions。