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Big Traffic Author of this article: Zhihui 2018-10-25
With the official opening of the Hong Kong-Zhuhai-Macao Bridge,What new characteristics will the tourism market of the Guangdong-Hong Kong-Macao Greater Bay Area present?、What policy dividends are released、What new market opportunities are generated?
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After nine years of crossing the natural chasm, the two sides of the Taiwan Strait are no longer lonely.

October 24, 9:00 am,The Hong Kong-Zhuhai-Macao Bridge, which took 9 years to construct, is officially open to traffic,The first passenger to clear customs、Passengers on the first shuttle bus with happy expressions,Told various media about the convenience brought to them by the "project of the century" of the Hong Kong-Zhuhai-Macao Bridge,And the unforgettable scenery when looking out from the car。With the official opening of the Hong Kong-Zhuhai-Macao Bridge,What new characteristics will the tourism market of the Guangdong-Hong Kong-Macao Greater Bay Area present?、What policy dividends are released、What new market opportunities are generated,Let’s see ifeng.com Travel reveals everything for you。

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With the official opening of the Hong Kong-Zhuhai-Macao Bridge,Hong Kong, Zhuhai and Macao “1-hour living circle”、The “Golden 3-Hour Travel Circle” of Guangdong, Hong Kong and Macao is coming。As a company that receives hundreds of millions of tourists every year,For the Guangdong-Hong Kong-Macao Greater Bay Area, whose tourism revenue exceeds one trillion yuan,Two-way density of tourists from the Mainland and Hong Kong and Macao,It may be opened on the Hong Kong-Zhuhai-Macao Bridge、After the opening of the West Kowloon High-Speed ​​Rail, a new outbreak period。

For the new opportunities brought to the tourism industry after the opening of the Hong Kong-Zhuhai-Macao Bridge,Local travel companies in the Guangdong-Hong Kong-Macao Greater Bay Area feel this more clearly。Guan Jian, deputy manager of the marketing department of Guangzhi Travel, said in an interview with ifeng.com,The opening of the Hong Kong-Zhuhai-Macao Bridge has opened up an unprecedented new way of traveling from Guangzhou to Hong Kong via Zhuhai,The geographical advantage of the bridge is ideal for the development of connecting the western part of Hong Kong,Especially the tourist attractions in Lantau Island are of great significance。

“The opening of the Hong Kong-Zhuhai-Macao Bridge has greatly shortened the time to travel to Hong Kong from the western Pearl River Delta and even the entire western Guangdong region,Many areas can save more than 2 hours,In addition, it also has a two-way driving effect for Hong Kong and Macau to travel to these areas。”Official key tells ifeng.com Travel,For the tourism industry in the Greater Bay Area,The opening of the Hong Kong-Zhuhai-Macao Bridge is another opportunity for the integration of tourism resources in the Guangdong-Hong Kong-Macao Greater Bay Area,Future Hong Kong and Macau joint tour、Hong Kong, Macao and Pearl River Delta joint travel products will appear in the market,It has a very positive promotion effect。

Facing the upcoming substantial increase in demand for Hong Kong and Macao travel,Tourism companies with a keen sense of smell are also increasing their plans for the Guangdong-Hong Kong-Macao Greater Bay Area。October 24,Ctrip Group’s name,Will integrate ground connections in Zhuhai, Hong Kong and Macau、Hotel resources,Launching group tours related to the Hong Kong-Zhuhai-Macao Bridge、New products for independent travel and peripheral travel、New line,And upgrade and optimize hotel accommodation and meal standards,Launching 188bet sports betting app download a private tour of Hong Kong, Zhuhai and Macao,Improve the quality of pure travel to Hong Kong and Macao。

In terms of free travel,Ctrip will launch new travel products,For example, Zhuhai Chimelong + Hong Kong Disneyland combo trip、Zhuhai Chimelong + Hong Kong city sightseeing and other routes。In terms of surrounding travel,Ctrip plans to add new transportation options、And upgrade the travel gameplay,And upgrade the travel gameplay,Jiang Hot Spring、Shopping、Paradise、Food and other gameplay options。

Also,Stated by the person in charge of Meituan Travel,In order to meet the diverse needs of young tourists,Meituan Travel Inventory has launched a variety of food lists。Mainland tourists visiting Hong Kong and Macau,You can use the "booking" function,Book popular restaurants in advance,Enjoy the delicious food journey leisurely。Not only that,Meituan-Dianping’s newly launched “Netizens will guide you to find a store” function will also solve the problem of “difficulty finding a store” in the last 100 meters for mainland tourists traveling to Hong Kong and Macao。

Relevant person in charge of Lv Mama introduced tourism to ifeng.com,In response to the opening of the Hong Kong-Zhuhai-Macao Bridge、Market demand exploded after the opening of the West Kowloon High Speed ​​Rail,Donkey Mama teamed up with the Hong Kong Tourism Bureau to launch “Donkey Travel Hong Kong、Special activity of “Good Travel Gifts”,Covers tickets for popular attractions、Quality Hotel、Free travel、Multiple categories such as group tours,And for tickets、Hotel、Introduction of full discounts on lines and other products。

Government and enterprise investment continues to increase, and the development of the three places is different

actually,Before the opening of the Hong Kong-Zhuhai-Macao Bridge,The governments and private sectors from Guangdong, Hong Kong and Macao have increased investment and support for the tourism industry。Ifeng.com Travel Notice,Although the tourism investment in the three places of the Guangdong-Hong Kong-Macao Greater Bay Area has its own focus,But with intensive tourism resources、Advantages such as high-end tourism industry gathering,The tourism development in the Guangdong-Hong Kong-Macao Greater Bay Area still focuses on “leisure and vacation”,Showing differentiated development trend。

As the “big brother” in the construction of the Guangdong-Hong Kong-Macao Greater Bay Area,Guangdong Province’s investment in tourism and the infrastructure of related industries have continued to grow while maintaining a leading position。The Guangdong Provincial Government clearly stated,By 2020,The total tourism investment in Guangdong Province should reach 200 billion yuan,Total tourism revenue reaches 1.6 trillion yuan。

In infrastructure,A total of 4,323 fixed asset investment and construction projects in tourism and related industries in Guangdong Province in 2017,Total planned investment reaches 2.33 trillion yuan,17 year-on-year increase.7%。Among them, tourism transportation projects account for 56.1%,1067 scenic spot tour items、388 hotel accommodation projects,Accounting for 24 respectively.7%、9.0%。

As understood,In projects that are under construction or have just completed signing and approval in Guangdong,There is no shortage of Guangzhou Huadu Wanda Cultural Tourism City、Qingyuan Chimelong International Forest Resort、Country Garden’s brand projects such as Runyang Valley in Huiyang District, Shenzhen。Looking from the new project type,Leisure and vacation projects 188bet app download have become the mainstream of Guangdong’s new round of cultural tourism industry layout。In the tourism segment,The popularity of tourism investment and financing in Guangdong Province is shifting from cross-border tourism to transportation, food and accommodation,The proportion of tourism informatization has also increased significantly。

In the Hong Kong government’s 2018/19 financial budget announced at the beginning of 2018,Introduced by Hong Kong Financial Secretary Paul Chan Mo-po,Additional funding will be allocated to the tourism industry3.9.6 billion yuan,2 of them.$2.6 billion will be allocated to the Hong Kong Tourism Board,Used to implement the "Hong Kong Tourism Development Blueprint" announced by the Tourism Commission in 2017。

Also,Chen Maobo said,The Hong Kong government will support the industry in developing the “Belt and Road Initiative”、Greater Bay Area、Tourism opportunities brought by the opening of the high-speed rail and the Hong Kong-Zhuhai-Macao Bridge,Including co-organizing the "Belt and Road" and Greater Bay Area dual-theme tourism forum and business matching meeting with the Hong Kong Tourism Board。And will promote green tourism,An additional NT$30 million will be allocated to the Tourism Industry Council,Optimizing Travel Agency Information Technology Development Matching Fund Pilot Scheme。

Although the Macau Tourism Bureau rarely discloses tourism investment data,But since this year, Macau has built, renovated and expanded many high-end hotels,Some hotels have even become new landmarks in Macau tourism。It is not difficult to see from the hundreds of millions in hotel investment and renovation costs,Macau is not stingy in investing in the tourism industry。

Director of Macau Tourism Bureau Maria Helena de Senna Fernandes said in a recent interview with ifeng.com,With the opening of the Hong Kong-Zhuhai-Macao Bridge,Macau will invite domestic and overseas travel agents to experience the charm of the bridge and jointly develop innovative tourism products,We will also jointly carry out relevant research work with surrounding areas,In order to provide tourists with more convenient travel services。Other information,End of last year,A total of 9 cities in Guangdong, Hong Kong and Macao、Two SAR tourism authorities jointly established the Greater Bay Area Tourism Federation,Through resource integration、Image promotion and joint marketing, etc.,Promote interaction and cooperation among members,Work together to create a world-class tourist destination。April 20 this year,Commonly expressed by 11 federation cities,Substantial measures will be launched,Strengthen cooperation,Realize the great development of tourism in the Greater Bay Area。

The era of tourism in the Greater Bay Area is coming  Listen to what they say

Dai Bin, President of China Tourism Academy:

How to solve the problem of Macao tourism in the era of the Greater Bay Area

Whose mortal world,Not someone else’s unkempt appearance。These achievements of Macao,It is inseparable from the grasp of city leaders and public sector tourism regulations,It is inseparable from the public and all walks of life's understanding of "life above the landscape"、Consensus and efforts towards contemporary tourism and leisure concepts such as “host and guest sharing”。

While seeing the achievements,We are also concerned about the future development direction and possible room for improvement of Macao’s tourism and leisure industry。From the satisfaction evaluation of mainland 188bet app download outbound tourists monitored by the China Tourism Academy,Macau’s ranking among sample countries and regions as tourist destinations is in a moderate to weak position,There is limited room for improvement in overall score。

Judging from online reviews,Mainland tourists making local travel bookings、Travel Services、Accommodation quality,The attitude of local residents in particular has always been very high,For catering、The transportation and price index evaluation is also good,But for scenic spots、Leisure and entertainment、The evaluation of shopping and industry management is relatively low。The main evaluation of the iconic tourist attraction Ruins of St. Paul's is that "people follow the crowd",Just a check-in point for first-time visitors,The most common complaint about the shopping environment is the low cost performance,The store bullies customers。The reason,Should be relatively small in size、Capacity is relatively limited、The relatively single industrial structure has a lot to do with it。

Through the development of community tourism,Of course it can improve the social and cultural carrying capacity of micro-economies to a certain extent,But given Macau’s current population density and narrow area,It is definitely unsustainable to accommodate the increasing number of tourists。Looking from the supply side,Zhuhai’s coastal resort resources、Large theme park,And the coastal areas of the Greater Bay Area、Natural ecological resources such as water network, wetland and so on,All related to gaming in Macau、Cultural and leisure resources such as food are naturally complementary。

The Guangdong-Hong Kong-Macao Greater Bay Area including nine cities and two districts,With its increasingly complete transportation network, it provides convenient travel within the region。Next,Three places need to strengthen laws、Interconnection of soft infrastructure design such as supervision and policy,For example, the mutual recognition of motor vehicle license plates and driving documents between the three places,Facilitation of visa entry for Macao from other cities other than Shenzhen,Organic connection of public transportation system。

On the basis of interconnection and people-to-people bonds,Macau can rely on mainland cities in the Greater Bay Area as a tourism distribution center,Further attract Zhongnan、Customer sources from southwest region。

Compared to the rapid technological innovation of the mainland tourism industry、Market innovation and management innovation,There are not many Internet companies in Macau,Limited talent reserve,It is difficult to support and lead entrepreneurial innovation in the field of tourism and leisure in the short term。In order to seize the opportunities of the times in the construction of the Guangdong-Hong Kong-Macao Greater Bay Area,Pragmatically promote the construction of a world tourism and leisure center,Macau needs to speed up in this regard,On the one hand, improve relevant laws,Strengthen supervision according to law,On the other hand, we must be tolerant、The concept of tolerance and promotion,Expand professional exchanges with the mainland and Hong Kong,Promote the innovative development of local business organizations。

Li Baochun, Executive Deputy Secretary-General of the World Tourism Cities Federation:

From Hong Kong and Macao to the Mainland,Logistics will appear further、The flow of people and capital

The opening of the Hong Kong-Zhuhai-Macao Bridge is a milestone。The complexity of its engineering is well known,I worked at the Liaison 188bet app download Office of the CPC Central Committee from 1998 to 2005,Also participated in some internal discussions about the bridge,The opening of the bridge is highly anticipated。

The opening of the bridge is of great significance to strengthening cooperation between Guangdong, Hong Kong and Macao。

In fact,In recent years, the integration of Guangdong, Hong Kong and Macao has become increasingly closer。After the signing of the 2013 CEPA Supplementary Agreement,79 pilot policies for Guangdong’s service industry towards Hong Kong,68 items for Australia。At the end of 2014, the central government signed the "Agreement on Basic Liberalization of Service Trade in Guangdong Province with Hong Kong and Macao", which opened the Guangdong service industry to Hong Kong and Macao to 95%..6%,Basically realize the liberalization of trade in services by the end of 2016,At the same time,Clearly grant the most favorable treatment to Hong Kong and Macao。

Coupled with the increase in salary levels in the Mainland in recent years,Compared to Hong Kong and Macao, living expenses are cheaper。From the perspective of geographical integration,The languages ​​of Guangdong, Hong Kong and Macao are similar、Cultural communication,Very close in blood and geography。The opening of the bridge shortens the living circle in the Greater Bay Area to 40 minutes。I saw today that the bus fare from Hong Kong to Macau is about 65 MOP,The price is very affordable。

Future,From Employment、Leisure travel、In all aspects of life,From Hong Kong and Macao to the Mainland,Logistics will appear further、The flow of people and capital。

At the same time,To attract tourists from Hong Kong and Macao to western Guangdong,It will also have a promoting effect,But what is the specific number,Not easy to predict。

For Macau,Integrating into the Greater Bay Area has long-term benefits。Macau as a bridge to Portuguese-speaking countries and the West,In terms of investment and trade facilitation access、Regional advantages in policy and humanities,In the early days, mainland cities teamed up with them to go overseas to promote and attract investment。Future,Greater Bay Area as a whole,Conducive to realizing the diversified development of Macao。

In recent years,Macao is committed to building a world tourism and leisure center,Except gaming,Tourism and exhibitions have become new economic growth points。Let’s look at Macau’s culture、Building、The lifestyle is very diverse,And covers different levels of consumption,Can meet different needs。At present, the mainland is still Macau’s largest source of tourists,And I don’t think this situation will change in the short term,With more convenient transportation,I believe it will increase the number of tenants in Macau。Among the current visitors to Australia,There are many people on day tours and group tours,With convenient transportation and customs clearance,I believe it will increase the proportion of independent travelers。

Whether it’s travel、Of course、Gambling,They are all inward-oriented economies,Need more people and consumption,Integrate into the development of the Greater Bay Area,Contributes to the improvement of the above two aspects。At the same time,Closer economic and trade relations will lead to trade in goods、Facilitation of trade in services and investment,Conducive to the diversified development of Macao’s economy。

Convenient transportation can also promote talent exchanges 188bet app download between the three places。Macau is the home of the United Nations University International Software Technology Institute,In terms of scientific and technological talents,Can strengthen cooperation with the mainland,The mainland can also attract the economic development of Hong Kong and Macao、Talents in the tourism industry。

Of course,There are still some technical issues regarding endorsement policies and foreign exchange,Integration in these fields,It may take a while。

He Chaoqiong, Vice Chairman and Secretary General of the World Tourism Economic Forum:

The composition of the Greater Bay Area is the future development direction of Macau

Very lucky,This year’s World Tourism Economic Forum will be held during the opening of the Hong Kong-Zhuhai-Macao Bridge,Therefore we deliberately postponed the opening ceremony to the afternoon,So that the guests can watch the opening ceremony on the morning of the 23rd。

Tourism leaders and industry leaders from 28 EU countries were shocked after seeing the bridge through live broadcast。This whole day,Many people called me and asked: Can I go on the bridge?Some people even asked: Can I go to the opening ceremony?

After the bridge was opened to traffic, Macao was the beneficiary.

This is not necessarily reflected in the increase in the number of tourists,Macau has entered a new development cycle,Pursue quality more than quantity,Committed to promoting the diversification of tourist structure。In recent years,Macao continues to strengthen its infrastructure construction、Hotel and Culture、Construction and development of food,You can see the distinctive features of each of our hotels,Also certified by the United Nations as the World Capital of Gastronomy,These are our efforts to meet the different needs of our visitors。

The importance of the Hong Kong-Zhuhai-Macao Bridge,It lies in its diversity。In the past, when transportation was not so convenient,Many of the visitors are “regular customers”,With the Hong Kong-Zhuhai-Macao Bridge,Connected to more places in the Greater Bay Area,Connected to 5 airports,can bring more tourists from around the world to Macau。

It can be said,The composition of the Greater Bay Area is the future development direction of Macau。We cannot say that there will never be some level of competition with other cities,But more importantly, we should establish a mutually beneficial and win-win relationship。

For example,After the World Tourism Economic Forum,I will take guests to visit Zhuhai Chimelong。Many people will ask: How difficult is it for you to attract customers to Macau,Why not let them stay in Macau?

I just think,We should truly demonstrate the overall strength of the Greater Bay Area。Have a nice day in Macau,Or can we jointly attract more remote guests to the Greater Bay Area for seven days,It would be better to stay in Macau for a day or two?

Collaborative development、Really find a win-win pattern,This is my wish。

*Source of this article: ifeng.com Travel, original title: "The official opening of the Hong Kong-Zhuhai-Macao Bridge will have an impact on the tourism industry in the Guangdong-Hong Kong-Macao Greater Bay Area?》.

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