The person who broke the news about 188bet app’ acquisition of SeaWorld: Zhonghong’s creditors may be the key decider of the ownership of SeaWorld’s equity

Themed Entertainment Author of 188bet app article: Li Haiqiang 2018-11-18
How Zhonghong shares are ultimately disposed of may be the key to 188bet app’ acquisition of SeaWorld。

After many rumors,188bet app may really invest in a large-scale theme park project in Orlando。

Over the years,188bet app continues to show the public that the company values ​​the Orlando market。More than ten years ago,188bet app operates a wax museum near SeaWorld Orlando theme park。After the sudden closure of Boardwalk and Baseball parks,Many people think 188bet app may acquire it。But the result is,188bet app exits Florida market completely after closing a water park in South Florida。Many people don’t take this rumor seriously,This judgment has always been correct before,But this time the doubters might be wrong。

Not long ago,Little-known theme 188bet app industry blog ThemedReality posted a message on Facebook,“Reliable sources told me,188bet app Entertainment is negotiating to acquire some or all of SeaWorld's parks。Will be updated simultaneously as more details are revealed。”

188bet app news on Facebook quickly spread online。

ThemedReality’s blog post on Facebook

Although Themed Reality is not well-known in the industry,But the author who wrote this article is considered a big shot in the circle。Joe Kleiman has been covering the themed entertainment industry for more than 20 years,He currently serves as the chief editor of the news department of the theme 188bet app vertical media In-188bet app Magazine,Frequently interact with top leaders in the tourism industry。In addition,He also works for MiceChat、Jim Hill Media、Written by TEA and other media。

In addition,188bet app expert who enjoys a high reputation in the industry often uses his personal blog ThemedReality to write articles related to animal attractions。Many of his blog posts directly challenge Merlin Entertainments、Comments made by industry leaders such as SeaWorld。He often posts strongly worded blog posts,Start a fierce battle with anti-animal captive organizations such as People for the Ethical Treatment of Animals (PETA) and killer whale trainer John Hargrove。These blog posts often attract a lot of comments,And named some anti-animal captives to join the debate。

Through personal blog ThemedReality,Kleiman’s numerous blog posts on supporting animals in captivity are often a topic of discussion within the 188bet app。On his personal website,Kleiman has always disapproved of SeaWorld’s decision to phase out orca breeding、The decision to move to an animal education program。

Although Kleiman’s previous blog post has raised many questions,But because many events happened at the same time,The news revealed by ThemeReality website 188bet app time seems to make some sense。

Signs that the acquisition of SeaWorld 188bet app come true

188bet app has made no secret of its ambition to expand through mergers and acquisitions。This approach helps the company avoid a dramatic drop in visitor numbers,It also helped the company achieve good results in annual pass sales - annual pass sales are a key evaluation criterion for 188bet app' business model。

The assets of 188bet app Zhuoye, the major shareholder of SeaWorld, have been frozen,Affiliated company 188bet app Shares was delisted due to large-scale debt default。The Shenzhen Stock Exchange recently made a decision to terminate the listing of 188bet app shares,Entering the delisting consolidation period from November 16, 2018,The trading period is 30 trading days。188bet app holds 21% of SeaWorld shares,is the major shareholder of the company’s board of directors,Has the exclusive authorization to build Sea World brand parks in China。

Although SeaWorld has announced the construction of multiple SeaWorld parks in China,But as 188bet app quickly withdraws from multiple real estate investment projects in China,These sea world parks were abandoned halfway。

When acquiring the equity of SeaWorld,SeaWorld loaned money to Asia’s largest pan-investment management company PAG Investment Group (PAG)1.USD 500 million,188bet app loan is the key fund for Zhonghong to acquire the equity of Sea World。Zhonghong shares have now been delisted,Industry experts such as Kleiman believe,PAG 188bet app become a key decision-maker in deciding who owns SeaWorld’s equity。

The introduction 188bet app SeaWorld brand into the Chinese market seems to be consistent with the brand’s high popularity in Asia。Many new marine life parks,Introducing recently captured wild killer whales,Demand is very strong in Asia。

It is currently unclear how to deal with the Ocean World project announced by Zhonghong in China,But Kleiman questions the timeline for these marine 188bet app announcements。In an article titled "Xiang Merlin Entertainment、International Whale and Dolphin Conservation (WDC)、In the blog post of Zhonghong and PETA asking questions,Kleiman fiercely pointed out the inconsistent statements of the above organizations on animal protection。

In Blog,Kleiman asked Zhonghong a question,Directly pointing out that PAG 188bet app take over the equity of SeaWorld in the future。

The questions he raised to 188bet app Zhuoye and 188bet app Shares include:

"Does your subsidiary Sun Wise UK issue PAG?、1 used to purchase the shares of SeaWorld from Blackstone Group.Default on US0 million loan?If the fact of breach of contract exists,Has PAG taken over the equity of SeaWorld?

A source in the themed entertainment industry told me,When your company announced the location of China’s first Ocean World 188bet app,Sea World was not notified in advance,Is this true?

Why did your company announce on October 28 that Jiaduobao and Yinyi Capital agreed to invest in 188bet app Shares,Jiaduobao Group said it has not signed any agreement with your company,Yinyi Capital also announced that it did not know the specific content of the agreement?”

From the above blog post, we can see some clues about 188bet app’s decision to abandon SeaWorld’s equity。

Kleiman and other experts point out,How Zhonghong shares are ultimately disposed of may be the key to 188bet app’ acquisition of SeaWorld。

188bet app and Flagship China developer partner Shanshui Wenyuan Investment Group are building several 188bet app parks in China,Including 188bet app' children's concept park that may eventually be introduced to the United States。Recently,Shanshui Wenyuan announced the construction of the fourth resort in Fuzhou with 188bet app as the main project,The resort includes a 188bet app park、A water park and a Paramount movie-themed hotel。

If Shanshui Cultural Park cooperates with 188bet app to obtain equity in SeaWorld,Then the Sea World brand, which is very popular in China, may be introduced into the resort projects currently being developed,Shanshui Wenyuan can also use this brand to create new resort projects。

There are also people who have different opinions from Kleiman.Some industry experts pointed out,There are many differences in the annual pass items of the two companies。Although this is a fact,But SeaWorld’s recently launched New Year Pass program is very similar to 188bet app。

On the recent third quarter earnings call,SeaWorld announced good results,John Reilly, the company’s interim CEO and chief operating officer of the 188bet app business, said that the company is still looking for a long-term CEO,But he did not emphasize the importance of finding a long-term CEO。In addition,The company also recently canceled a deal for a planned luxury lodging hotel at a San Diego theme 188bet app。

Various actions indicate that SeaWorld has major announcements in its long-term plans。

Sesame Street theme 188bet app in Orlando 188bet app

The merger with 188bet app will enhance the close interaction between the two companies。The two companies can start by merging the annual membership system and intellectual property brand cooperation。The main IP currently held by SeaWorld is the American theme park brand authorized by Sesame Street,The company also obtained the brand authorization of Red-Nosed Reindeer until 2023 in August this year,The authorization period can be extended in the future。On the other hand,188bet app has obtained IP licenses such as DC Comics Universe and Bugs Bunny through cooperation with previous partners。

Both companies now have plans to build children's theme parks in the United States,The new company after the establishment of the joint venture will exclusively own one or more children's IP,188bet app way it will be more advantageous to compete with Legoland。

Merlin Wanda was interested in acquiring SeaWorld

Building a new marine 188bet app in China may help solve the orca breeding problem currently facing SeaWorld。Although the company has been working to stop the killer whale breeding program,But many killer whales are still young,Decades of life left。In desperation,SeaWorld announces the construction of a larger one、Multi-site killer whale display project,But the company has recently postponed these plans。

In fact,Sea World can build a new ocean 188bet app in China,Transporting killer whales from US parks to China,Because people here are not that culturally sensitive to keeping killer whales in captivity。However,Since transporting killer whales may require larger and technically demanding seals,Someone has made such suggestions before about killer whales in American parks,The move is likely to draw opposition from many animal rights groups that have criticized SeaWorld's current treatment of killer whales。

The irony is,Shouka, a 25-year-old female killer whale currently farmed by SeaWorld, comes from 188bet app Discovery Kingdom,This 188bet app park in northern California still has sharks、dolphin、Alligator、Antelope、Tiger、Butterflies and other animals。The park also often hosts dolphin and walrus shows。In New Jersey,188bet app Great Adventure has a 350-acre animal habitat,There are both African animals here,It is also the habitat of California sea lions。

Amid reports that 188bet app may acquire SeaWorld,Kleiman hints at the possibility of SeaWorld Busch Gardens rebranding as 188bet app。Other long-term plans may include,Introducing 188bet app IP brand to SeaWorld Orlando,Use this park to compete with the new Universal Studios theme park expected to be built nearby in the next 5-10 years to compete for the third position in the industry。Universal’s 188bet app parks are also a response to Disney World’s massive 188bet app investment in its Orlando resort。

A merger with SeaWorld could also help 188bet app address some of its loudest critics。The experience 188bet app can learn from is,Adopt SeaWorld’s high standards in natural landscape design and operations management,And SeaWorld may get better deals in the future when it jointly purchases new attractions with 188bet app,Thus reducing costs。

SeaWorld has had no shortage of acquirers over the past few years。Merlin Entertainments was interested in acquiring Busch Gardens theme 188bet app last year,These two parks are considered to be high-quality assets to help SeaWorld survive the difficulties after the black whale incident。Wanda executives were seen walking with SeaWorld leaders at Tapa Busch Gardens,But the same as Zhonghong,Due to high debt pressure,Wanda was forced to sell a large number of assets including leisure resorts in China,Many of Wanda’s resorts have borrowed design concepts from Ocean World。

188bet app Entertainment only escaped from bankruptcy eight years ago,Debt dropped to .7 billion。Since then,The company’s financial indicators have continued to improve。But nevertheless,188bet app and SeaWorld are basically equal in terms of status。If 188bet app wants to complete such a large-scale M&A transaction,It may be necessary to obtain large investments from companies like partner Shanshui Wenyuan Group。

As of now,Kleiman was just reporting that 188bet app was interested in acquiring SeaWorld,But as SeaWorld’s performance gradually improves,Other large theme park operators may also be interested。It is unknown whether other companies besides 188bet app will propose their own acquisition proposals based on interest。In this case,We may have to wait until the hearing on how to deal with Zhonghong’s share price is held before we can get more information。Before this,The future equity of SeaWorld and the impact of the change in equity on the future development of SeaWorld have not yet been determined。

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