November 20，On the day of Shanghai tasting，Signed 26 hotel franchise projects。

November 21，First day of the 6th Shanghai HFE Hotel Exhibition，21 franchise projects signed on site。

As of 11:10 noon on the 22nd，Total number of contracts exceeded 60，Once again demonstrates the strong brand strength and competitiveness of Shangmei Life Group！

November 22，The theme exhibition "British Museum × Lan Ou Hotel-Chaomei New Chain" is on its second day，With unique design style，The booth still maintains high popularity。

Many owners come here because of it，Field visit，Looking forward to working with Shangmei Life to create wealth appreciation for the hotel。

In the large exhibition hall of 500 square meters，Lana Hotel has formed a joint cross-border CP with multiple British Museum family brands in different fields，Shine in a big way，Display through the cultural and creative derivatives area，Deeply explored the hotel’s new retail space；Also，Aston Martin sports car、Lifelike statues such as Venus de Milo，Vividly demonstrates the new accommodation scene where artistic tonality and brand cross-border integration，Let many owners and franchisees stop and praise。

Onsite，The model rooms of Lan Ou Hotel and Thank Inn Chain Hotel are attracting the most attention。As two mid-range hotel brands launched by Shangmei Life Group，Lano and Thankyou enter the market from different angles，Differentiated design for target groups，Bring guests a unique new accommodation experience。

Lan Ou Hotel Model Room

Shangke Premium Model Room

Under the current market environment，Many owners and franchisees are selecting projects、Confused about investment and other aspects。

A sharp topic about whether hotel 188bet Online Sports Betting and Casino investment can still make money，Shangmei Life Group CEO Ma Bo shared，The thinking of running a hotel cannot be based on your own ideas，We cannot apply old concepts to the new generation of consumers。Running a hotel now requires empathy，Understand the characteristics of current consumer subjects，Think about the problem from the customer’s perspective。

He emphasized，You need to think clearly about three questions when investing in future hotels。First，Brand positioning；Secondly，Achieving square footage efficiency in the use of hotel space、Maximize profits；Last，How to improve consumer experience while controlling costs。Shangmei Life’s H+ Strategy，By opening a lifestyle center in the hotel、Bookstore、Coffee roasting、Multiple formats such as shared office space，Building a company that works for consumers、An ecosystem that provides all-round services for life，Let the hotel have more monetizable scenarios, While ensuring consumer experience，Guarantee the wealth appreciation of franchisees。

November 23rd will be the last 188bet online sports betting day of the exhibition，There are still a variety of activities and franchise signing spree prepared on site，Franchisees are welcome to visit and inspect，Joining the grand gathering。