A huge crowd，This is Ji Qi, the founder and chairman of 188bet mobile login Group, expressed his views on the accommodation industry at the 2018 188bet mobile login World Conference，This is indeed the case。

The opening year of cultural tourism，Hotels and B&Bs received more than 10.6 billion in financing。Looking at the accommodation industry this year, it is in full bloom，OYO, an outsider with lightning speed in the ultra-low-end 188bet mobile login field，The country’s huge economic hotels that are in urgent need of transformation and upgrading and foreign-funded hotels that rely on franchise expansion occupy the mid-range 188bet mobile login field，There are also some leading companies in the high-end 188bet mobile login field waiting for opportunities，There are many OTAs who have been referees for many years。

Currently，The chain rate of China’s hotel industry is only 20%，At the same time, the chain rate in the United States has exceeded 60%。This is a 10 times difference in space，It is a huge market and opportunity for hotel brands。As one of the three giants，188bet mobile login has been deeply involved in the accommodation industry for many years，Of course I won’t turn a blind eye to this opportunity。Ji Qi thinks，The hotel market is evolving from scratch、From good to good、The three steps from good to continuous subdivision continue to deepen and penetrate。“The hotel industry is not only worth doing，And it’s very worth doing，Worth doing it again。”

Ji Qi, founder and chairman of 188bet mobile login Group

188bet mobile login 2018 World Conference，Speeches by 5 senior executives of the group from development、Strategy、Technology、In terms of products and other aspects, it is clear that 188bet mobile login will focus on scale and efficiency in 2019。As 188bet mobile login Group CEO Zhang Min said，Want to become a world-class great company，Must be in scale、Quality、Start with these three aspects of making money，What is the path and methodology for 188bet mobile login to achieve this goal？

Hard brand digestion real estate stock

In the hotel industry，Existing assets are actually divided into two types: one is properties brought about by real estate development；One is a large number of independent hotels scattered across the country。For these two different types of stock assets，188bet mobile login adopts a “hard brand + soft brand” solution。

Currently，China’s urbanization rate increased from 17 in 1978.9% increased to 58 in 2017.5%，As the urbanization process comes to an end，The era of high growth in real estate is also behind us，The remaining question is how the large amount of existing assets in first-, second-, third- and fourth-tier cities can be better utilized and operated。

The entire real estate industry is facing transformation，Need to change from the original development role to the operator role，But operation is not the developer’s strength。This is a huge opportunity for hotel brands，In an interview with Zhi Hui，Sun Wu, Chief Development Officer and Executive Vice President of 188bet mobile login Group said，188bet mobile login Hotel is essentially digesting existing assets，By deconstructing space，Maximize asset efficiency。

Sun Wu, Chief Development Officer and Executive Vice President of 188bet mobile login Group

It is not difficult to integrate these existing properties，18 brands under 188bet mobile login，From Samsung、Four stars、Five-star boutique hotel，Different properties can match different brands。“Different property conditions，Match different brands and different business formats，For example, put it in for catering、coffee、Supermarket, etc.，Help its assets achieve better square footage efficiency through the operation of hotel brands。This is 188bet mobile login’s top priority in 2019。”

In fact，188bet mobile login’s transformation from incremental model to mixed stock model has already begun，The Chengjia Apartment jointly invested and established by it and IDG Capital is to digest the stock space of real estate。

Soft brand empowers independent 188bet mobile login

The 188bet mobile login chain rate in China is 20%，The remaining 80% are independent hotels。According to incomplete statistics，There are currently nearly 30,000 independent hotels in China，ranging from three stars to four stars to five stars。Independent hotels not only have to face the squeeze of OTAs，You still have to pay a high commission，And the customer’s attention and source are extremely unstable，Making it difficult for most independent hotels to make profits。

188bet mobile login will use soft brand input method，Improve its floor efficiency、Operation、Service management model to empower these independent hotels that are wandering on the line of survival。Currently，Elan, a subsidiary of 188bet mobile login、Starway is a typical soft brand，The next step will be to turn Hiyou into a soft brand，At the same time, a soft brand will be launched in the high-end field。

Soft brands are highly compatible in design，There are three values ​​it brings to independent hotels: the first is brand recognition；The second is the distribution system；The third is the ability of the entire management。These will improve the operation of independent hotels。For this，188bet mobile login opened a financial loan of 300 million yuan in 2018，Assisting independent hotel franchises，This amount will climb to 1 billion yuan in 2019。

Whether it is a soft brand or a hard brand，188bet mobile login has a quantitative performance positioning，Comparing hotels of the same grade together，Hard brands can have a RevPAR that is 50% higher than independent hotels of the same level，But soft brands have lower investment，No need for extensive renovation，RevPAR requirements are relatively low。“We also hope that an independent hotel will join the soft brand series，Its operation can be improved by 20%。" 188bet mobile login Group CEO Zhang Min said this at the conference。

Technology empowers 188bet mobile login Ecosystem

The establishment of Huayan Center，is an important part of 188bet mobile login’s comprehensive and systematic implementation of the “Road to Strength”，This is also an important measure taken by 188bet mobile login to cope with the development of the hotel market in China and even the world。It is divided into two parts: test area and display area-test area and display area。

188bet mobile login R&D Center

Test area，Build a research base for hotel design and construction personnel to test and implement creative ideas。Display area，Display venue for model rooms of new products of each brand after successful testing。As understood，The exhibition area will be open to hotel investors，Provide one-stop centralized visit、Experience all 188bet mobile login’s brands。

The unveiling of 188bet mobile login R&D Center，Meaning that the construction period of an All Seasons hotel has been shortened from 6 months to 4 months，This is for franchisees and owners，Can effectively reduce costs，Increase income。

"Fat Online、Quick offline、Strengthening China and Taiwan” is 188bet mobile login’s technology strategy，It passes the IT development team of nearly 500 people，And with one year 1.A huge amount of 700 million yuan，Continue to increase investment in technical strength。Future，188bet mobile login wants to stay in the hotel、Cloud、Every automatic equipment in the headquarters is equipped with the shadow of a virtual robot，To improve the efficiency of 188bet mobile login。

In terms of consumer experience，188bet mobile login also has another main battlefield - Huazhuhui APP，80% of 188bet mobile login’s central bookings come from Huazhuhui APP。6 years after launch，The number of users of Huazhuhui APP has reached 33.2 million，its monthly active users reach 2.68 million，Far superior to other online hotel booking apps。This is the result of 188bet mobile login’s insistence on doing the right thing。

At the conference，Zhang Min said that he will be upright and surprising，Insist on “making good products、Serve guests well、Three principles of "treating employees well" to build the 188bet mobile login ecosystem，It hopes that 188bet mobile login’s market share in China will reach 10% in 3-5 years。As of now，188bet mobile login’s market share in China is only 3%，Can this 7% scale be achieved by revitalizing existing real estate properties and integrating a large number of independent hotels？Let’s wait and see。