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Themed Entertainment Author of this article: Li Haiqiang 2018-12-14
Reunion Park Group plans to launch movie project Lionsgate Movie Park in China、Parent-child project Nick Park、Outdoor project Discovery indoor park、Sports FC Barcelona Park。
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The world’s largest water park operator、The Spanish Reunion Park Group, the tenth largest theme park operator in the world, recently announced that it will acquire 2.2.6 billion euros acquisition of German indoor water park Tropical Islands,This is the largest single park acquisition in the company’s history。

In April this year, foreign media reported that188bet app download ,The transaction amount may reach 3.USD 700 million (€300 million),Valuation dropped by 25% in about eight months。

Tropical Island Water Park opened in 2004,An area of ​​600 hectares,Is the world’s largest indoor water park。The park is located 60 kilometers south of Berlin,With Leipzig、Poland is closer to the Czech Republic。Except water facilities,Indoor also includes other leisure activities and accommodation。Data display,The park receives 1.3 million visitors every year,Annual revenue of 71 million euros。

It is reported,Tropical Islands is the first indoor water park of the Reunion Park Group。Company name,At present, it has been determined to introduce the group’s more successful attractions in multiple areas of the 188bet sports betting app download park,There are also plans to expand the park in the future。The funds for this acquisition come from existing consortium loans,Similar to existing financing terms。This transaction is expected to bring profits to the company from the first year。

This transaction needs to be reviewed by the German antitrust agency,Estimated to be completed in February 2019。

Performance is greatly affected by weather,Received 20 million tourists in fiscal year 2018

Reunion Park Group was established in 1967,Is one of the three largest regional leisure park operators in the world,Currently in Europe、Middle East、America、Operating 64 parks in 14 countries in Asia and Oceania,The company’s strategic focus is on development including playgrounds、Zoo、Various types of entertainment attractions including aquariums and indoor theme entertainment centers。Currently Reunion Park operates 22 water parks,is the operator with the largest number of water parks in the world。

Latest financial report data display,Reunion Park Group achieved revenue of 5 in fiscal year 2018.8.3 billion euros,YoY growth 0.6%,Nearly 20 million tourists,YoY growth 1.3%;Earnings before interest, taxes, depreciation and amortization (EBITDA) is 1.USD 7.4 billion,Net profit $49.5 million。Due to the acquisition of Leipzig theme park Belantis this year,The company’s net debt rose to 5.€6.7 billion。

Across regions,Spanish local business performed better,Visitor volume increased by 4%,2019 season ticket sales increased by 23%。Business in other parts of Europe is also performing well,Visitor volume increased by 2.5%,Mainly due to the increase in the number 188bet app download of tourists and revenue per visitor,Performance greatly improved during the off-season,Of which off-season activity revenue increased by 13%,Season ticket sales also increased by 23% year-on-year。Although it is greatly affected by bad weather,US business revenue also achieved 0.6% growth。

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It’s not hard to see,In terms of revenue and visitor numbers,Reunion Park Group is growing extremely slowly,The company continues to pursue mergers and acquisitions、Global expansion and other ways to offset this disadvantage。

Germany is a market that the Spanish Reunion Park Group attaches great importance to and has strategic significance。President Richard Golding said,The acquisition of a new water park can consolidate the company's position in the German market,It is expected that the newly acquired Tropical Island Water Park, the existing Movie World Park and the recently acquired Leipzig theme park Belantis will contribute 3 million visitors to the company every year。

“The various facilities of the indoor water park will help extend the operating hours of the company’s European business in the future,Thereby effectively counteracting the impact of adverse external factors。The company looks forward to creating more value for shareholders by introducing more classic attractions in Tropical Islands and expanding existing parks,”he said。

Focus on global expansion, investing 70 million euros in four major projects

Financial report display,The company is currently developing four projects to be opened in 2019,Total investment reaches 70 million euros。

Not long ago,Reunion Park Group announces signing of agreement,Plans to 188bet online sports betting build a Ducati motorcycle themed world (Ducati World) in Mirabilandia, the second largest theme park in Italy,The park includes rides、Exhibition Hall、Shops and themed restaurants,Provide tourists with immersive experiences such as simulated motorcycle riding。

The project is expected to be completed and opened in April next year,Total investment is 26 million euros。

July this year,KennyWood, operated by Reunion Park Group, has partnered with the professional American football team Pittsburgh Steelers to create Steelers Country, a new park for families,And build Philadelphia’s tallest roller coaster attraction Steel Curtain in the park。

Was in charge of Legoland Windsor、Transformers、JRA, an American design company responsible for Batman and other attraction projects, is responsible for the planning and design of the new theme area。The investment scale of this park reaches 30 million euros,Estimated to open in 2019。

The third project of Reunion Park Group is the first Cartoon Network theme hotel developed in Dutch Wonderland, Philadelphia, USA。This hotel targets family consumer groups,Adventure Time on Warner Bros. Cartoon Network for hotel guests、The Powerpuff Girls、Amusement experiences themed from movies such as We Bare Bears。

This theme hotel will open in May 2019,Main attractions include interactive hall、New resort style swimming pool、Water park and huge movie screen、Lawn games、Outdoor amphitheater with fire pits and more。The total project investment is US$15 million,Mainly used for hotel acquisition、Renovation and branding。

In order to reduce the adverse effects of weather,The company also plans 188bet app to build Living Shores, an indoor aquarium at Story Land in the United States,Project investment amount is US$4 million。November and December 2018,The company also opened Atlantis Aquarium and Nickelodeon Adventures in Xanadu, Madrid,The investment amounts of the two major projects are 15 million euros and 10 million euros respectively。

Except Germany、Spain、Outside Italy and other European and American markets,Reunion Park Group is also expanding into the global market,Enhance international influence。Currently,The company operates Dubai Filmgate and Bollywood theme parks in the Dubai Parks and Resorts resort of DXB, the largest theme park operator in Dubai, as well as Dubai Safari。

In addition,Reunion Park Group also intends to expand the Chinese market,Visited China many times to research the market and seek partners,Vice President Josep Domingot also said,Reunion Park plans to launch movie project Lionsgate Movie Park in China、Parent-child project Nick Park、Outdoor project Discovery indoor park、Sports FC Barcelona Park。

However, judging from the company’s recent actions in the Chinese market that have not been mentioned,This is still based on the fact that competition in the domestic theme park market is extremely fierce,It will not be easy for this latecomer to the global theme park operator to gain a foothold in the largest potential market among its rivals。

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