December 18，Hosted by Zhihui，Dream East Chief Sponsor，Co-organized by Zuoyu and Yuanhe Capital，The "2018 Third China Cultural 188bet online sports betting Consumption Annual Summit and the "Dragon Bird Award" Award Ceremony" with the theme of "New Kinetic Energy·New Ecology·New Entertainment" was grandly held in Shanghai。This summit brings together cultural 188bet online sports betting capital parties、Cultural 188bet online sports betting Group、Hundreds of senior practitioners from cultural 188bet online sports betting operators and content providers，Marketing around destination products、IP cultural and creative communication、Immersive experience of content business、Big data of cultural 188bet online sports betting industry、Marketing new technologies, new methods and other topics，Comprehensive and multi-dimensional consultation 2018，Pulse 2019。In the round table discussion session，6 heavyweight guests gathered around the background of “Integration of Culture and 188bet online sports betting，New challenges for listed cultural 188bet online sports betting companies、New opportunities、In-depth discussion on the topic of "New Mission"，Full of useful information on site。

Host guest:

Zou Yi, general manager of Lingyi Consulting

Seminar guest:

Duan Dongdong, Chairman and President of Cedar Culture and 188bet online sports betting Group

Vice President of Tianmu Lake 188bet online sports betting Fang Jiao

Vice President of Alibaba 188bet online sports betting Bai Huiyuan

Wang Kai, Vice President of Tongcheng 188bet online sports betting and CEO of Tongcheng Culture and 188bet online sports betting

The following is the transcript 188bet online sports betting roundtable forum speech:

(188bet online sports betting article is compiled based on the speech transcript，Not reviewed by the parties。Zhi Hui slightly deleted)

Zou Yi:First of all, please briefly introduce yourself，What 188bet online sports betting layouts will the company make now or in the next year，What are the 188bet online sports betting changes。

Zou Yi, general manager of Lingyi Consulting

Duan Dongdong:I like to travel，From a traditional travel agency、Hotel to startup，All the way to Ali，To Industry，Basically on the road to travel。The reason why I like traveling，It’s because 188bet online sports betting is an important carrier that brings experiences and wonderful gains to people。

I think cultural 188bet online sports betting is a booming industry，On this basis，We also have some new ideas and layouts recently。A guest just now said that everyone is confused，Because the process of industrial upgrading has caused some pressure。From a pressure perspective，Everyone will have the same pressure，But in turn, we see more opportunities。Why？Because of new monetary liquidity and external economic improvements，The pull will start from consumption。From the categories of consumption，188bet online sports betting consumption will become a very important part。At the same time，188bet online sports betting has become a pillar industry of the country，Every 188bet online sports betting employment can boost 4.Employment in 8 related industries，This will play a very good role in our entire poverty alleviation battle and overall social and economic development。

Cedar as a comprehensive group company，Six plates form a "watertight cabin" model，Covering culture and 188bet online sports betting、Community、Bulk supply chain、Chemical and other industries。Cedar is also a listed company，Hope to use a platform like a listed company，On the one hand, growth is driven by endogenous factors，At the same time, draw on the power of external resources，Supporting cultural 188bet online sports betting industry through extensive development。We are particularly looking forward to working with you all to develop together with the cultural 188bet online sports betting industry in this era of challenges and opportunities。

Duan Dongdong, Chairman and President of Cedar Culture and 188bet online sports betting Group

Zou Yi:Please give Mr. Fang an introduction.

Fang Jiao:Thank you very much Zhihui for providing this opportunity，I am very honored to make an introduction on behalf of Tianmu Lake。Tianmu Lake is located 188bet online sports betting Yangtze River Delta，Our company was established in 1992，Approved to become a national tourist attraction in 2000，Current sightseeing in Tianmu Lake、Casual、Vacation、Recuperation equals oneness，Tianmu Lake also came into being。Our Tianmu Lake is a national demonstration area，National tourist area，In 2017, we entered the capital market and were listed on the Shanghai Stock Exchange，Now Tianmu Lake is an enterprise with relatively long market competitiveness and brand influence 188bet online sports betting Yangtze River Delta region。

Vice President of Tianmu Lake 188bet online sports betting Fang Jiao

Zou Yi:Now I would like to ask Mr. Bai to talk about the specific integration of Alibaba DingTalk and the cultural 188bet online sports betting industry。

Bai Huiyuan：In fact, the scope of the cultural 188bet online sports betting industry is quite large，The education industry alone has hundreds of millions of people in it，Not to mention traveling。Inside Alibaba’s latest strategy，One of them is "Global Travel"。Although there are many uncertainties in today’s environment，But looking at the context of economic development in the past 20 years，Upgrade process、The process of iteration is exactly the result of many new species、New business opportunities。I agree that it is a starting point for new challenges and new opportunities，Just to see if our entrepreneurs have such foresight and foresight，Is there such business judgment that can discern these new opportunities。

In fact，All consumption power has not declined，On the contrary, it is also creating more consumption power or consumption scenarios。For many of our businesses，188bet online sports betting is a very good time to seize the opportunity。

Vice President of Alibaba 188bet online sports betting Bai Huiyuan

Second，Alibaba has many plans in the cultural 188bet online sports betting industry，Our Pictures、Music，Including the layout of the entire education，Includes travel，Including localization and cultural 188bet online sports betting related services，The whole layout is very much。DingTalk is the high-tech office brand of the entire group in the Internet era，It is more about ensuring the efficient operation within the organization、Efficient management、Efficient collaboration。No matter what economic iteration we are in today，Business success equals strategy。We practice our organizational skills，Guarantee the rapid development of the organization、Quick iteration，This is a theme that never changes。

In today’s era，I think the core key point of practicing "internal strength" well is to improve the quality、Reduce costs、Improve efficiency，Optimize the efficiency of the organization，Optimize management efficiency，Let the organization evolve faster，Let talents、Empowering knowledge can help organizations develop rapidly，This is the key。These are exactly what DingTalk can help companies do。188bet online sports betting part of enterprise security or 188bet online sports betting part of efficient organizational management，DingTalk is used by 7 million governments + organizations，We have certified more than 100 million users，We hope to help you。The value behind DingTalk is the idea of ​​the Internet，We call DingTalk a tool with Internet thinking and the cultural accumulation of Alibaba’s 20 years of management，I hope that the DingTalk brand can be copied to 43 million small and medium-sized enterprises，We cover tens of thousands of organizational forms，This is the output of how Alibaba works。

Zou Yi:Now please invite Mr. Wang from Tongcheng Culture and 188bet online sports betting，Let me introduce to you the brand strategy of Tongcheng Culture and 188bet online sports betting。

Wang Kai: Tongcheng Travel has undergone changes over the years，Online and offline have become blurred。Tongcheng Travel covers a very wide range，We specialize in online booking of hotel and train tickets、Applications of individual items such as air tickets，Successfully landed on the Hong Kong Main Board last month，The group also has an international vacation business，Cultural 188bet online sports betting business in the cultural 188bet online sports betting sector，There are also airlines，Financial Business，There are also investment-related businesses。

There are many cultural 188bet online sports betting sectors，I am a new recruit in this section，We just established our own cultural 188bet online sports betting sector last year。The predecessor of Tongcheng 188bet online sports betting has been doing ticket booking for scenic spots and destinations for more than 10 years，Now upgraded to a comprehensive provider of entire ticket bookings and destinations，Including creating some new business formats for the destination，Enabling new projects。

Wang Kai, Vice President of Tongcheng 188bet online sports betting and CEO of Tongcheng Culture and 188bet online sports betting

Except Internet business formats，We are also exploring the real industry，So I am currently involved in the construction, investment and operation of secondary sales projects in some scenic spots and destinations，Also participated in some small projects，There are some niche projects，We also hope to explore a piece of content that belongs to us in the large cultural 188bet online sports betting section，We come and go from the cloud to the ground，Hope to explore some new opportunities。

Zou Yi:Start with Mr. Duan first，Xuesong has been a dark horse in the cultural 188bet online sports betting industry in the past two years，Developing very fast，Not only in terms of heavy assets，Also deploying in light assets。Your group is expanding in this environment，Now more emphasis is placed on the operational efficiency of 188bet online sports betting assets，When you are building so many offline heavy assets，How do you think about your rate of return，By what means，What layout model is used to build such an industrial system，Because this industrial system must be a process from 0 to 1，We want to hear Cedar’s strategic thoughts。

Duan Dongdong:Cedar has a large ecology of a group，There are currently two listed companies。Cedar sticks to futurism，Stick to 188bet online sports betting。What are the future directions brought about by these two "persistences"？

First、Optimistic about industry。Especially as a private enterprise’s in-depth development of confidence and participation 188bet online sports betting industry。

Second、Emerging consumer demand。We believe that when the supply of goods and materials is abundant enough，People must move towards cultural life，Towards education、Go among the 188bet online sports betting industries。Our next 10 years、The 20-year strategy must look to the future，But keep your feet on the ground，Long consumer lock period。In this process，Xuesong has made many arrangements in cultural 188bet online sports betting，We are based on three terminals。

1，Traffic end。Everyone has seen that we have been a travel agency in some destinations 188bet online sports betting past two years、Organizing group cooperation，Currently, we have built a relatively leading system，There are thousands of travel agencies trading on our platform，Improve their business management，Users have many needs at the same time，We support the development of small and medium-sized enterprises through resource supply chain empowerment。

2，Carrier end。The attractiveness of all destinations comes not only from the location of the destination，Natural scenic spots from the destination，It comes more from why consumers pay，Why are you attracted here。We have made a profound layout 188bet online sports betting carrier。

3，Industry ecological end。These ecologies are what we build 188bet online sports betting、Education、Health and culture industries，The point where we meet the growing needs for a better life，We are confident in this process、Strong。The value-added space of 188bet online sports betting is very large，We feed back to other cultural and 188bet online sports betting industries and cash flow through resource allocation or other means，Provides guarantee for our entire closed loop and the driving force of development。

Zou Yi:I would like to ask Mr. Fang to have a chat.

Tianmu Lake 188bet online sports betting is a very unique tourist attraction，Tianmu Lake 188bet online sports betting is very similar to many large resorts，Your strategy is to steadily develop all 188bet online sports betting in one area，Instead of switching across China。Tianmu Lake is creating an area，When deeply cultivating a region to create vacation products，It is how the strategy is set up？

Fang Jiao:I am very envious of Mr. Duan，Cedar is a big investment 188bet online sports betting development of the entire industry chain，And Tianmu Lake is suitable for the words "small but beautiful"。We have several main aspects 188bet online sports betting development process of this industry。

First，Products。Tianmu Lake attaches great importance to product development，More than 20 years of experience and concepts forming a relatively complete product development system，In this process，Tianmu Lake has always been preparing for the entire product，R&D generation，Develop our products with the rhythm of “producing one generation”。In this process，Our products attach great importance to the concept of being rooted in culture。We have very important requirements for our products。1.The product must have its own unique personality，And we must have our own market competitiveness，Each product must be competitive 188bet online sports betting market segment。2.For product interdependence，A relationship of symbiosis and co-prosperity，Considered clearly 188bet online sports betting early stage。There are "two concerns" 188bet online sports betting product development process at the same time。1.Follow investors。2.Follow the company。188bet online sports betting early stage of product development, rest facilities for tourists will be designed, etc.，Will do in-depth research in this area，This is some refined management we do during product development。

Second，Pay great attention to brand marketing。Tianmu Lake in brand building、188bet online sports betting is still something unique about brand architecture。so many years，We obtain some tourist data from the Internet and other systems including some big data platforms，Accurately depict customer portraits of Tianmu Lake to achieve precise marketing。

Third，188bet online sports betting process of development of Tianmu Lake，Pay close attention to the service for tourists。We attach great importance to customer satisfaction 188bet online sports betting tourist service process，We provide "one-stop" tourist services，Through our travel notes 188bet online sports betting operating system、Problems found in strategies, etc.，Improvement issue，In this process, improve the service level of employees，Making the current service a strength of Tianmu Lake，Build our products from the perspective of quality products。

Zou Yi:I just learned more about DingTalk，Behind DingTalk is Alibaba’s ecosystem，Including Alibaba’s big entertainment、Flying Pig and other aspects。I would like to ask you to introduce Alibaba’s layout in the cultural industry，For example, smart scenic spots、Big data operation、Do you have any more ideas on global 188bet online sports betting collaboration？

Bai Huiyuan：DingTalk has Internet thinking，is the output of Alibaba’s 20 years of management culture。Why do you say that？Because Alibaba creates simplicity、Open、Transparent、Synergy。over a long period of time，Alibaba’s culture is “openness”、Transparent、Synergy、Simple”，This is the general 188bet online sports betting tone of Alibaba Group for the past 20 years。

First，There are five online。Make communication easier，Make efficiency higher，Bring your business online，Let the ecology build together，Let IT share resources and information。Secondly，Alibaba has had many iterations in its internal operation and management process in the past，We need to open 10 to 20 systems in a day's work (for example, participate in、Reimbursement、Process Approval、Human Resources、CRM, etc.)，This is very time-consuming and labor-intensive，And the amount of knowledge about systems like Oracle is huge。Alibaba is going to export 20 years of 188bet online sports betting and old management methods plus 20 years of management culture to the whole of China through DingTalk。

Second，Alibaba Group now has 80,000 people，Among them, large entertainment、There are dozens of companies 188bet online sports betting large education industry (not including counterparts)，Including current ants、大娱乐、Big Education、Funds, etc.，Make many strategic investments back to back for the business，The speed still won’t stop。The reason is because big culture is a very huge industrial chain related to people’s livelihood，So Alibaba will definitely not ignore such a huge ecosystem in its layout。

Third，Alibaba’s point of view has always been to “advocate small and great things”。What is "little greatness"？The digital economy we are talking about today、The upgrading and transformation of digital organizations is a matter for the whole society and the whole China，But actually we have to put things into practice，We can simplify the entire process in a 188bet online sports betting simple way。

Why do we advocate small and great things？There are many business scenarios for DingTalk today，Now in retail、Hotel、Education、Real Estate、Smart Park、Smart campus and other industries have very complete solutions。Why do you talk about solutions？The very important reason is that today’s solutions are really helping the industry、Enterprises are improving efficiency, reducing costs and improving efficiency。Today we are engaged in membership operations 188bet online sports betting retail industry、All affiliate marketing can be placed on DingTalk，And there are many customers and many successful samples。

The value of any enterprise today must depend on what contributions you have made to the 188bet online sports betting，What pain points can we help the 188bet online sports betting solve，What value has it contributed to 188bet online sports betting customers。The point I want to express is that Alibaba advocates small greatness，We must use small things to see big things，Do small things well，Really dream big、Great strategy、The great blueprint is implemented，Really helping others，Only thinking that is beneficial to others can be said to be a platform for co-construction in this ecosystem、Ecological Sharing，It is possible to let the 188bet online sports betting、The 188bet online sports betting is getting better and better。

The cultural 188bet online sports betting industry is really a very big ecosystem，There are many scenes，If you look at it from the perspective of the Internet，Everything has a story，Each scene can promote strong consumption power，But the cultural and travel industry lacks people with Internet ideas。

So，In addition to cultivating your own internal skills so that the organization can iterate more，We also need to pay attention to the iteration of talents in the cultural 188bet online sports betting industry，This has nothing to do with today’s topic，But it’s important。Because in the Internet era, people drive the development of organizations、The development of enterprises and the rapid upward trend of society。

Zou Yi:May I ask Mr. Wang，Tongcheng is now offline at the same time，Can you elaborate on the offline layout，What business format is the company most hoping to deploy？What is the logic behind 188bet online sports betting?？

Wang Kai:Mr. Bai just talked about the spirit of the Internet、Internet thinking，Mr. Duan on the stage、Mr. Bai is from an Internet company。The Internet moved from online to offline very early。What we see so far，When passing offline, no matter it is the PC era, micro era or small program era，There are many people to serve，How to dig out these people？The final mobile consumption is for the local、Stay in a different place for consumption。We see such a large number of service visits，Destination for many 188bet online sports betting projects、The cultural 188bet online sports betting complex is the core of 188bet online sports betting projects。But now we see that Tongcheng 188bet online sports betting has been making online reservations for scenic spots stores since more than ten years ago，At that time, it was still paid in cash and not fully paid in advance，There is a lot of online penetration，But now except for the increasingly blurred changes in online and offline wired services，There are still problems。For example, everyone is talking about how to make comprehensive consumption at the destination，Cannot rely entirely on the ticket economy。But the big data flow we see、Abortion，Consumption scene flowing to the destination complex，Can people’s consumption power be fully released and tapped in consumption scenarios，The satisfaction of new business formats is something we need to study together。

With 188bet online sports betting kind of thinking，We explore from the cloud to offline，Hope to pass research data analysis，allows us to perceive all partners (scenic spots、Destination、Government、City) not only needs to transport passengers on the same journey、Crowd，I also hope to help them grasp the possibility of crowd consumption，Provide ways to help them、Marketing，Be able to explore consumption and stay in tourist destinations。We don’t just rely on tickets，Also depends on consumption。

We see that the destination’s production capacity is not only excessive but also iterative，To add 188bet online sports betting items、188bet online sports betting product，Even starting from the first day of planning and building, we started following the data、User needs to do，Make the product very good。We not only mine users from online，Also began to try to tap user consumption with partners，Keep user consumption local，Also update the iteration destination 188bet online sports betting item、188bet online sports betting business format，Also participated in the investment, construction and development of 188bet online sports betting projects。

Of course，Most operations are based on cooperation，We believe that Internet companies do not have the ability to operate for decades like physical stores，We also lack such talents，But we have such an open mind，We cooperate with physical stores，With the government、Scenic spots participate in cooperation。At present, most of the projects are implemented, whether they are 188bet online sports betting products or 188bet online sports betting projects，Still talking about investment destinations and 188bet online sports betting projects developed，All centered around parent-child families，Not fully extended。Select one from massive data，We hope to serve this first，Find 188bet online sports betting opportunities。

Zou Yi:Ask everyone the same topic，Everyone is a listed company，Listed companies talk about capital operations。Since listing must use the power of capital to carry out extensional expansion and endogenous growth。At the current 188bet online sports betting point of time，Please talk about the strategies for mergers and acquisitions、Investment strategy，Is there a clear layout plan？What kind of target、The business is promising to everyone，Think that it has very broad prospects？

Duan Dongdong:Cedar as a Fortune 500 company，It is also the number one private enterprise in Guangzhou，We must meet the group’s “watertight cabin” requirements during the merger and acquisition process，Secondly, we need to find projects with clear assets and future development prospects。On the traffic side、Content side (IP side)、Collaborative big data terminal，If 188bet online sports betting have the above advantages, 188bet online sports betting are welcome to communicate and cooperate with us。

We are not doing acquisitions for the sake of acquisitions，But based on key capabilities。Mergers and acquisitions are just one of the means or a manifestation of rapid efficiency，But the core of mergers and acquisitions is still to obtain core value。As long as you do the right thing，It will definitely bring you the correct reflection of financial indicators。Correct expression will be correctly interpreted by the securities market，Your market value、The core values ​​are naturally reflected。Never do a purely numerical M&A model，But to truly care about the company’s strategy and industrial value，188bet online sports betting long run of listed companies，will be healthier。

Fang Jiao:Tianmu Lake has only been on the market for more than a year，Determined the future 188bet online sports betting direction and 188bet online sports betting strategy after listing。In terms of mergers and acquisitions, there are three main sentences: Stabilize the base、Deeply cultivating the Yangtze River Delta、Look at the whole China。In terms of corporate requirements, it is mainly to make corresponding mergers and acquisitions around domestic scenic spots with natural resources such as landscape weight or other types of enterprises。

Tianmu Lake’s core competitiveness is the reflection of its comprehensive capabilities in product operations and destination operations，I hope that through such actions, our experience can be successfully replicated，188bet online sports betting will enhance the overall corporate interests、Return of listed companies。So we will still do what we are good at，To proceed with the next step of layout。

Bai Huiyuan：The most important thing for Alibaba in the next few years is its new strategy，Teacher Ma mentioned new resources、New technology、New organization，The layout of all Alibaba’s investments basically revolves around the business ecosystem，Alibaba’s business involves all aspects of cultural 188bet online sports betting，So each line also has a special layout，I won’t go into details。In terms of new technologies, DingTalk has its own group fund and DingTalk ecological fund，The core layout is still the business representative，For example, the cultural 188bet online sports betting industry has the real estate industry、Education Industry，The education industry is currently investing with many funds，Including smart parks, etc.，Focus on ecological investment in the industry。Alibaba’s investment business now covers a wider range of areas，Mainly focused on ecology and strategy。

Wang Kai:Today’s theme is “Ecology”，Let me talk about cooperation。We believe that there are such opportunities and opportunities now，We have resource cooperation with state-owned enterprises，You can also participate 188bet online sports betting mixed reform mechanism。Has business sector in investment and mergers and acquisitions，But the company's overall investment, mergers and acquisitions are all based on what is needed for business development，The direction of these layouts is something we cannot grow ourselves，It should be made through mergers and acquisitions。

Based on the cultural 188bet online sports betting destination industry，We are willing to do more "small but beautiful" projects that can empower cultural 188bet online sports betting destinations。It turns out that I voted and stayed in the hotel etc.，Also participated in the cooperation of destination theme parks，Also participates in parent-child study、Cooperation with educational bases，Also looking at opportunities for investment and mergers and acquisitions in some projects。It all revolves around the supply chain in the project development process、What is needed to carry out the industrial chain，It can be done through cooperation，It can also be done through capital investment and mergers and acquisitions。So this is how we think，All ways are the same，The ability I hope I have now (online customer flow ability、Mining the user’s ability) can pay these to the destination，Also with the supplier、Partner、Invest in M&A companies to explore consumption in destinations，Create a new business ecosystem。

Zou Yi:Before the end，I would like to ask you to share a sentence with you，Facing industry transformation or 188bet online sports betting situations in the next 1 to 3 years，What do you recommend to colleagues in the industry as the most important industry judgment or the industry’s next work strategy?？Can you give everyone a clearer strategic thinking？

Duan Dongdong:The tailwind period, the headwind period, and the next step is the unimpeded period.

Fang Jiao:Crisis，Crisis，Opportunity amid crisis，Be good at seizing 188bet online sports betting in times of crisis。

Bai Huiyuan：Look up at the stars，Down to earth，Cultivation of internal strength when given the opportunity，More 188bet online sports betting to gain insights。

Wang Kai:Participated in several forums on the transformation of large economic industries some time ago，There is a signal that the macroeconomic situation is not good，I think the microeconomic iteration is still very optimistic。I hope to explore 188bet online sports betting cooperation with you in the 188bet online sports betting year of 2019。

Zou Yi:Thank you everyone！This morning’s forum on cultural 188bet online sports betting and listed companies is now over，Thank you everyone！