December 18，Hosted by Zhihui，Dream East Chief Sponsor，Co-organized by Zuoyu and Yuanhe Capital，The "2018 Third China Cultural Tourism Big Consumption Annual Summit and the "Dragon Bird Award" Award Ceremony" with the theme of "New Kinetic Energy·New Ecology·New Entertainment" was grandly held in Shanghai。This summit brings together cultural tourism capital parties、Cultural Tourism Group、Hundreds of senior practitioners from cultural tourism operators and content providers，Marketing around destination products、IP cultural and creative communication、Immersive experience of content business、Big data of cultural tourism industry、Marketing new technologies, new methods and other topics，Comprehensive and multi-dimensional consultation 2018，Pulse 2019。Managing Director of China Orient Asset Management (International) Holdings Co., Ltd.、Yang Duoyi, Secretary-General of the Oriental Culture and Tourism Alliance, attended this forum and delivered a keynote speech。

For cultural tourism investment，Yang Duoyi thinks，It should be thrown in six directions: 1.Investment source，Famous mountains and rivers、Natural scenery、Natural scenery。2.Investment mode，If you have a good method or plan，You can also vote。3.Submit content，Can inspire changes in the tourism 188bet Online Sports Betting and Casino scene again；4.Investment channels，Providing diversion for tourism。4.Invest in Marketing，Let the product become an Internet celebrity and quickly accumulate strong popularity；5.Investment and operation；6.Invest heavily in assets (cultural tourism real estate)。

Yang Duoyi said，In the process of investment，Professional skills account for about 30%，The other 70% is character、Comprehensive qualities such as education，It is our understanding of the world。In his opinion，Investment is a technology，Because it is inseparable from the analysis of technical indicators，But investment is an art，Because most of the time we have to rely on a feeling，It also requires a little luck，And the inner understanding of the whole world。

188bet Online Sports Betting and Casino

(This article is compiled based on the speech transcript，Zhihui slightly deleted)

I am very happy to participate in the 3rd China Cultural Tourism Big Consumption Annual Summit，Thanks for the favor，Thanks Zhaohui。The theme I share today is “Aesthetic Exploration of Cultural Tourism Investment”，I want to learn from experience、Cultural Tourism、Art、Talk about my personal experience in four aspects of aesthetic exploration。

Integration of culture and tourism

Today，We live in the context of an era of integration of culture and tourism，There are two major characteristics: 1、The integration of culture and tourism is a general trend；2、The concept of crossover is very fluid。The general trend of cultural tourism has objective background and conditions，The objective condition is，The first round of exploring cultural tourism resources is all natural resources from famous mountains and rivers，When these resources are developed to a certain extent, we will need new scenarios、New content inspires new vitality，In fact, the objective 188bet app download environment and conditions promote the integration of culture and tourism。

A big event happened this year - the establishment of the Ministry of Culture and Tourism。In fact, culture is all about content，What tourism does is scenes，Is to embed content into the scene，Just like what netizens said，Poetry and distance finally blend together，This opens up a broader space for imagination for the cultural tourism industry。At this year’s Cultural Tourism Industry Conference，I also proposed the concept of “cross-border tourism+”，Reconstructing aesthetic experience through crossing boundaries、Reconstructing values、Reconstructing the sense of experience。Beijing Satellite TV’s flagship program "The King of Crossover Singer"，There are a lot of “travel+” above。Of course, the most basic of all cross-borders is “tourism + finance”，In fact, "nothing can change without departing from its origins"，The entry of financial capital is a symbol of the industry。

Cultural Tourism Investment

Second、How to invest in cultural tourism？What should I vote for？What is the logic of investment？

First，The most basic logic of investment is to make money。What is an investment that does not make money？An investment that does not make money is a public good，It is a public welfare undertaking of the government。What should we invest in cultural tourism investment？1.Investment source。Famous mountains and rivers、Natural scenery、Natural scenery，These are the precious treasures left to us by our ancestors。2.Investment mode。What is the mode？If you have a good way to make money and a good plan, you can also invest。3.Submit content。Can inspire changes in the tourism 188bet Online Sports Betting and Casino scene again；4.Investment channels。Providing diversion for tourism。4.Invest in Marketing。Let the product become an Internet celebrity and quickly accumulate strong popularity；5.Investment and operation；6.Invest heavily in assets (cultural tourism real estate)。

What is the investment logic? I also summarized a few points:

1.Investment。Investment should be about investing 188bet Online Sports Betting and Casino in people，Everyone has their own different investment preferences，Just like stock trading，Someone looks for it from the price limit every day，Some people want to find it from the price limit。My personal suggestion is，Looking for idealistic feelings，But don’t be perfectionistic。Why should we have idealistic feelings？Because I want him to be focused，But don’t be too rigid about particularly cumbersome aspects，Because we are now in a period of explosive growth in the cultural tourism industry，When the investment intensity increases、When the investment intensity increases，What we are pursuing at this time is "Fast and Furious"。

2.Invest IP。IP Not all content companies have IP。When looking for an IP, we must look for the source IP，The cost will be lower if you get the source IP，Secondly, it can be made more unique and valuable，More localized、More suitable packaging。

3.Invest in core technology。Technology should be a barrier created by various industries，When your technology becomes more core、The more advanced、The barriers will be relatively higher the further you advance，Excess profits that can be brought by locking in time for investment。

4.Invest in excellent business model。Although it is difficult，But it does exist。

Investment and Art

Third，Investment and Art。Investment is a technology，Because it is inseparable from the analysis of technical indicators，But investment is an art，Because more often than not, we need to rely on a little inner understanding of the entire world，This is a feeling。

In the process of investment，Professional skills account for about 30%，The other 70% is character、Comprehensive qualities such as education。Just like we write a poem，My hobby is a writer，Many best-selling cultural books are now published。Write a poem，30% is literary skills (words and sentences)，But 70% is something other than poetry，It’s all our understanding of the world。You must be technically proficient，188bet app download Because this is the guy who eats。

“Truth, goodness and beauty” is the highest realm of cultural tourism investment，True、Kindness、Beautiful。I have a friend who invested in "One Piece"，I often receive small gifts from him，They are all very artistic daily necessities，This is how cultural tourism investors proactively promote the products they invest in，My own experience is also very good，So this is a very good realm for cultural tourism investment。

Exploration of aesthetics

Fourth，Exploration of aesthetics。The most distinctive feature of aesthetics is the promotion of aesthetic values，Of course art itself is also an investment。

This is an era of cultural tourism that is full of opportunities for cultural travelers，Chinese people now have 115 public holidays every year，Going abroad 3 times a year.6 times，But European and American countries have done it more than a dozen times，So there is still a lot of room for growth。

In the next two years，Everyone will definitely see the vitality unleashed by the young Oriental Culture and Tourism。Work harder，Future you，I will definitely thank myself for working hard at this moment！Every cultural traveler should cherish this beautiful era at this moment，Work together！Every day that I don’t dance is being let down by life，Thank you everyone！