December 22，Olivier Dumont, chairman of the family and brand division of Entertainment One, the rights holder of 188bet sports betting, told reporters，Hopefully in the next year and a half，While maintaining a synchronized pace of business development，China can surpass the United States and become eOne’s most important market。Currently，The United States remains the most important market for entertainment。

"188bet sports betting", a cartoon born in the UK，popular in continental Europe、United States、More than 180 countries and regions in Asia and other parts of the world，Released in over 40 different languages。After being introduced to China in 2015，It continues to be popular，Also brought considerable income to Entertainment One。

The company’s financial report data shows，The family and brand business of 188bet sports betting is the fastest growing business segment of Entertainment One，Home and brand business profits increased by 48% in 2018，Accounting for 43% of the total profit for the year，The main contributor is 188bet sports betting。Licensed peripheral products in the Chinese market account for 31% of retail sales in the Entertainment One Asia market。

Before 188bet sports betting significantly entered the Chinese market in the "Year of the Pig"，The company needs to overcome a hurdle first。

This year，Entertainment One has increased its anti-counterfeiting efforts in China，And set up a team in Shanghai to carry out rights protection work。Senior Director of Entertainment One、Niall Trainor, head of brand protection of the Family and Brand Division, told The Paper，Earlier this year，The company met with the Trademark Office of the State Administration for Industry and Commerce，Discussed the issue of 188bet sports betting brand trademark being registered，With joint efforts，Let the authorities and courts recognize 188bet sports betting as a brand owned by Entertainment One。

Past years，Because of copyright infringement and trademark squatting issues，188bet sports betting drama title、Animated character image and name，Used in dolls produced by a large number of unauthorized companies、Food、Book、On toothbrushes and other children’s products。

It is reported，Aiming at market entities that use the Entertainment One 188bet sports betting without authorization，Entertainment One has filed a civil lawsuit requesting to stop the infringement and compensate for losses。Currently，Nearly 50 civil cases have “obtained results favorable to Entertainment One”，The total amount involved is tens of millions of yuan。Handling dozens of trademark objections，For trademarks that are similar in shape to the Entertainment One 188bet sports betting trademark，All applied。Also，Has handled 200 infringement cases through administrative rights protection。

"Although compared with the economic losses caused by 188bet sports betting，The amount of compensation is not large，But it has a warning effect on 188bet sports betting and chaos。" Cui Naian said。Previously，According to its estimate，"Absolute number of sales based on 188bet sports betting，Tens of millions of dollars have been lost in China。”

According to data from the China Trademark Office website，Currently，There are 175 trademarks related to the "188bet sports betting" brand，covers almost all trademark categories。in the country，Entertainment One holds more than 50 “188bet sports betting” trademarks。

188bet sports betting also works with government agencies、Multi-party cooperation between e-commerce companies，Carry out brand rights protection。

It is reported，Full year 2018，188bet sports betting United Alibaba、JD.com and other domestic e-commerce platforms have deleted a total of nearly 100,000 links to infringing products，Involving toys、Tableware、Daily Chemical、Luggage、Clothing、Bedding、Food、Daily use、Audio and video products and other categories，To Youku、iQiyi、Tencent Video、WeChat、Sina Weibo and others issued notices to remove more than 4,000 online pirated videos。

It’s worth noting，Entertainment One UK Ltd. has joined the world’s first 24-hour anti-counterfeiting community AACA launched by Alibaba，Working with Alibaba on online 188bet sports betting prevention and control in the field of intellectual property protection、Authentication cooperation、Cooperate in offline counterfeit traceability cases。

Not only online，Entertainment One also goes deep into the source of infringing products。The company cooperates with domestic law enforcement agencies to investigate the production source factories that infringe the intellectual property rights of 188bet sports betting、Large wholesaler、Packaging material printing factory、Carry out law enforcement crackdowns on retail outlets and other links。Has successfully cracked down on nearly 50 cases，More than half of them are criminal cases，Over 600,000 pieces of infringing goods involved in the case were seized。The cases are mainly concentrated in the southeast region。

2018，Entertainment One and Guangzhou、Shanghai、Shenzhen、Ningbo、Huangpu、Fuzhou、Customs cooperation in Xiamen and other cities，More than ten cases of customs seizure，A total of more than 30,000 suspected infringing 188bet sports betting brand products have been seized，Mainly related to clothing、Accessories、Toys、Food、Office supplies、Tableware category。

The company also blocked more than 100 unauthorized offline activities and performances in China，Like 188bet sports betting stage play、188bet sports betting Garden Party、188bet sports betting Theme Party，And commercial activities promoting 188bet sports betting。

Entertainment One also works with licensees，and various platforms、Association、The embassy cooperates to obtain more information and jointly respond to infringement，such as China-Britain Business Council、Foreign Quality 188bet sports betting Protection Committee, etc.。

The Paper reporter found it on the official website of Jiangsu Yangzhou Public Security Bureau，January 17 this year，A letter of thanks from the British Consul General in Shanghai to the Bureau，Express recognition and gratitude to the Bureau for its work and efforts in handling the intellectual property infringement case of Entertainment One UK Co., Ltd.。During "Double 11" in 2017，Yangzhou Ecological Science and Technology New City Public Security Bureau has undergone careful preliminary investigation，Investigating and handling a particularly large case of "188bet sports betting" counterfeit registered trademark，This series of products is on Taobao、JD platform sales，The total number of counterfeit children’s products exceeds hundreds of thousands，The case is worth millions of dollars。

Entertainment One 188bet sports betting Protection China Manager Jock revealed，All major online platforms are relatively active，Provide corresponding assistance to the rights protection committee。 There are more uncontrollable factors faced offline，Uncertainty also increases，Difficult to simply copy。

Cui Naian’s suggestion，Overseas brands can establish local 188bet sports betting protection teams，This means that “brands can team up with relevant departments to conduct raids or inspections on large infringers，To promote the sales of genuine products in the market”。

However，Cui Naian said，188bet sports betting trademark squatting is still an area where the company continues to receive malicious attacks。“The cost and time for brand owners to defend their rights are huge。Even though the 188bet sports betting brand has registered its core trademark in advance，Many blatant infringement applications still manage to pass the application process。Trademark squatters use applications that are very similar to well-known brand trademarks，Or apply for unknown goods or services, etc.，This makes it more difficult for brand owners to succeed in legal proceedings。”

*This 188bet sports betting comesSource: The PaperNews, author: Yang Xincheng,Original title: "188bet sports betting Rights Owner: Increase investment in the Chinese market，50 infringement cases have been filed》.