With the improvement of material living standards，People are interested in "health、Happy、The desire to live longer is getting stronger，The health care industry has ushered in major development opportunities。Industry estimates，By 2020，The total scale of the big health industry will exceed 8 trillion yuan。

According to the official statement，Healthy Town refers to taking "health" as the starting point and destination of town development，With health industry as the core，will be healthy、Health care、Elderly Care、Casual、Diversified functions such as tourism are integrated，Form a characteristic town with a better ecological environment。

But，Reporter’s investigation found，With good wishes、The development situation of the health care town with broad development prospects is not ideal。

Mr. Ren from a water treatment company in Chengdu told reporters，The Longtan water town he was familiar with was once known as the Qingming Festival Shanghe Garden，But there is nothing related to it in reality，Not clear about the core of the industry，No characteristics of its own，The current operating conditions are not ideal。“Chengdu Longtan Water Village, which opened in April 2013，There are so many tourists in the first few days of opening，More than 100,000 people poured in at once，But now，The prosperous scene is just a flash in the pan，There are not many merchants left in operation，Mostly ordinary snack bars。"He said so。

A characteristic town with such a beautiful name，There are many who have become a passing cloud，For example, Yuyao Mooke Town、Yangdian Zhuoer Town、Bailuyuan Folk Culture Village、Changzhou Yangqiao 188bet online sports betting Ancient Town、Changde German Town、Xianyang Donghuang Town, etc.，It’s deserted now，No one cares。

“Developing health care towns is definitely a direction，Because of this kind of town，The air is better，Or the scenery is better，Higher altitude，It is very helpful for the elderly to take care of themselves。”January 16，Ye Qing, deputy director of Hubei Bureau of Statistics, said in an interview with reporters，But some places may have traffic problems，So some people heard that it takes several hours to take the highway，I don’t want to go。"Now，It is more suitable to build a health and wellness town near a high-speed rail station”。

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According to reporter’s investigation，Currently，The number of health care towns constructed in some places is too high、Seeking big plans、The phenomenon of seeking fast progress is very prominent，The euphemistically named health care town cannot sustain development，Forgotten soon after opening，Even exposed some ecological and environmental issues。

“There are many places under planning and construction、Industrial Structure、Cultural heritage、Project positioning, etc.，Start building a health care town without thinking carefully，Very dangerous。”The evening of January 16th，Chen Jun, vice president of Zhejiang Chamber of Commerce in Beijing, told reporters，He recently conducted research in several provinces in southwest China and found that，Some places are rushing to build “wellness towns”，Many pictures，But eventually a “snack street” was built。

"While on a business trip，I just saw it，Many small towns with similar styles were built。Although the names vary，But there are restaurants and delicious food，The architectural style even imitates street scenes from other places，Seems refreshing。"Chen Jun said，Visit more places，It is easy to find many health and wellness towns，The homogeneity is very serious，“Gives people a feeling of stacking”。

Reporter’s investigation found，Many health care towns now have insufficient industries，Just use "real estate" to make up for it。"In some places in the Midwest，Especially in some urban-rural areas，Due to lack of good industrial 188bet online sports betting support，Real estate has become the absolute protagonist in the construction of health care towns。"The party committee secretary of a town in Sichuan told reporters，He recently went to Zhejiang、Inspections in Guangdong and other places also found that，Many places have created “European cultural-style towns”，But the fact is that most of the properties are sold out，But the town is deserted，The shop door is locked，Almost no vehicles or pedestrians are visible。

"In some third- and fourth-tier cities，In the name of building a health and wellness town，A large area of ​​land is enclosed by foreign real estate developers for tourism real estate，Taking ‘villa-type’ residences as the selling point，Good sales。"Chen Jun said，He saw it in Yunnan，Build a house and build a building，Invested，But if there is no industrial support，Such a wellness town will evolve into a hollow town。

According to the reporter’s understanding，Last one or two years，Health care towns have begun to see a small upsurge in construction in various places，Even without choosing a “characteristic” industry，"I want to go if there are conditions，The chaos of “going up without creating conditions” is very prominent。

“The province requires all cities、Every county must establish a health and wellness town，Or called a characteristic town，To put it bluntly, it has become a political mission，There are still assessments at the end of the year。”Recently，Participated in the annual meeting of the Enterprise Chamber of Commerce in Beijing，The deputy county magistrate in charge of agriculture in a western county spoke frankly to reporters，Now，Every county requires distinctive features in town construction，One township, one major feature，One product, one village，In short, it mentioned a lot of concepts，What to do，In fact, everyone is at a loss。

The deputy county magistrate said frankly，His county，Some towns equate the construction of characteristic towns with image transformation，Use a large amount of construction funds for the "dress and hat" lighting project，Paint the wall，Post slogans，Have some farm entertainment。

“It’s simply featureless，Lack of real local ‘specialties’188bet Online Sports Betting and Casino 。"According to Chen Jun，In some places at the junction of Yunnan, Guizhou and Sichuan，Where were the common people originally(47.070, 0.00, 0.00%)’s home，Very unique，But now the outside of the house is "dressed" in uniform antique architectural "clothing"，"put on" the gray tile "hat"，Such a beauty，Change the soup without changing the medicine，But it is advertised as a characteristic town。“The original local characteristics are also difficult to find their origins，This is development destruction”。Chen Jun said，"Apportion" indicators in the construction of health and wellness towns，That’s not right。

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From a layout perspective，Yunguisichuan、Yangtze River Delta、Shandong、The health tourism industry in Changbai Mountain and other regions in Northeast China has begun to take shape，And formed its own characteristics。For example，Yunguichuan Kangyang Town mainly relies on the natural environment，Enable vacation recuperation mode；Shandong Kangyang Town has relatively advanced supporting facilities，Medical technology is also relatively developed, etc.，Have your own highlights。

In response to the boom in the construction of health and wellness towns in various places，Ye Qing’s suggestion，The construction of health care towns should deeply explore the needs of consumers，Build an all-encompassing big industry，It is better to concentrate on a certain market segment，This is more special。“Adopt the path of integrated development of rural tourism and health tourism，Reduce artificial modifications as much as possible，Reflecting the naturalness of the countryside，make pastoral、The design of villages and natural environments is more in line with the aesthetic needs of health practitioners”。Ye Qing said，Building a health and wellness town requires slow exploration，It cannot be achieved overnight。

Chen Junze thinks，The core feature of Kangyang Town is not tourism，It is a characteristic product based on industry。The current health care town，Or it’s all possible landscaping，Or increase tourism service facilities，Or transform it into various tourist towns，And tourism is just a way to improve the health and wellness town。

In fact，Health care towns need 188bet app download to provide elderly care、Health care、Recuperate、Nurture the heart and other functions，Specialty industries need to be expanded、Make it fine、Go deep。In the context of “Healthy China”，The health industry will usher in a period of major development opportunities in the next 20 years。With the implementation of the national strategy of “characteristic towns”，The central government has introduced a series of policies in recent years，Encourage local governments to develop “wellness towns”。

What’s more important，China is rapidly entering an aging society，People are looking forward to the emergence of more health care products。As of 2015，The proportion of the population aged 60 and above has reached 16%，It is expected that the proportion of elderly people will exceed 30% in 2040。2050，It is expected that China’s elderly population will account for nearly 1/4 of the world’s total。In the context of serious imbalance between supply and demand in China’s elderly medical and health market，Comprehensive Medical Care、Recovery、Nursing、Various services for the elderly、There is huge room for development in healthy towns that can provide continuous health services for the elderly。

In the long run，Healthy towns can stimulate the consumption of local and radiating people and the development of emerging service industries，This will bring a large number of new auxiliary jobs。“Kangyang Town is an important combination point of new urbanization and rural revitalization。"The relevant person in charge of the National Development and Reform Commission said，Accelerate the construction of beautiful and characteristic small towns，Clear concept must be corrected、Blind development and emerging trends in real estate。

As understood，With the improvement of living standards，People are increasingly concerned about health issues，Including rehabilitation medical care、TCM health care、Sports and fitness content。October 2016，The State Council issued the "Healthy China 2030" Planning Outline，Experts think，Tourism brings physical and mental health to people、Happiness industry that promotes the all-round development of people。

It’s worth noting，The 188bet app health care industry will always be optimistic about the future。"Forecast of Market Scale of Top Ten Investment Hotspots in Big Health" shows，By 2016，The scale of my country’s health industry is nearly 3 trillion yuan，Ranked first in the world。Estimated to 2020，The total scale of the big health industry will exceed 8 trillion yuan。

On how to promote the development of health tourism，Li Shihong, former deputy director of the National Tourism Administration said，China is learning from international experience，From the "body"、Developing healthy tourism with Chinese characteristics from both "heart" and "heart" aspects，Building a comprehensive health care town。

*Source of this article: China Times，Author: Yang Shisheng，Original title: "The capital rush for land is full of chaos，Healthy Town Completed"Snack Street"》.