Uplift, an American 188bet app service provider, recently acquired 1.USD 2.3 billion Series C financing。Travel brands leverage Uplift’s services and technology，Helping U.S. consumers pay for travel expenses in monthly installments through loans from startups。

Venture investment institution Madrone Capital Partners led this round of financing，Participating investors also include Draper Nexus，Ridge Ventures，Highgate Capital，Barton Asset Management and PAR Capital。

Uplift plans to use this round of funding to expand its sales，And create more 188bet app-specific capabilities and services。

December 2017，188bet app completes US million in Series B financing，Including approximately million in equity financing，And approximately US million in debt financing。

188bet app company taps Menlo Park, Calif.-based Uplift，Help provide loans to U.S. consumers，Allow tourists to visit first and pay later。

This Wednesday，188bet app announces it has signed agreements with Spirit Airlines and Allegiant Air，Provide installment payment services to consumers who book tickets through the airline’s official website。

Confirmed by Kayak, a price comparison search website owned by Booking Holdings，Has started offering installment payment services for flights booked on Kayak by select partners using the 188bet app service。While booking conveniently，Kayak collects payments directly from consumers，without directing them to other websites for booking。

so far，188bet app’s main customers are companies such as Apple Leisure Group that help major U.S. airlines sell vacation package products。

Rob Soderbery, President of 188bet app said，188bet app products still have great development potential。For example，Some airlines are studying，How to promote co-branded airline cards to 188bet app customers who repay their loans on time。

“Revenue Management in 188bet app Suppliers、Inventory and Pricing，We can provide more capital and leverage，Realizing a broader value proposition，" Soderbery said。

Soderbery said，188bet app has more than 100 employees，The product range will be expanded in the future，Except vacation package products and flights，Will also be expanded to cruise ships、Hotel、Destination and other categories。Current clients include Highgate Hotels，Contiki Tours，AM Resorts，Pleasant Holidays，Ski.com，Cruisedirect.com，Flightsearch.com and Norwegian Cruise Line。

Market Growth

Over a century，Companies have been promoting short-term loans to consumers to purchase products。But when it comes to North American online 188bet app sales，This type of service has only been around for about three years。This new installment product was previously common in some developing countries ，When paid in full before 188bet app it is called an installment payment，Paying it off after the trip is called a loan。

188bet app’s biggest competitor is Affirm, another financial services company，But the services of the two are not the same。

Affirm was founded in 2012 by Max Levchin, co-founder of the well-known payment company PayPal，In an interview at the end of last year，The company is on track to close more than billion in loans in 2018。With Expedia、While cooperating with some 188bet app companies such as CheapAir，Affirm also serves retail and other non-188bet app brands，And try to build consumer recognition of its brand。

November 2018，Affirm means，Trying a new product，Consumers can pre-qualify specific merchants within 20 days，To increase their 188bet app offerings，Such as flight、Hotel、Car rental and seat upgrade。

Except Affirm，Other financial technology competitors offer similar services，Includes Airfordable in Chicago。

Financial services companies like Uplift need to review more than just borrowers’ credit scores，There are other factors that need to be considered when assessing a borrower’s ability to repay a 188bet app loan。Sudden factors such as a volcanic eruption in Iceland or a global economic recession could lead to a default。Refined analysis of data by using computational tools，These companies can manage the risk of these non-traditional consumer loans and installment plans。

188bet app represents，Thriving in a Recession。Tom Botts, chief commercial officer of 188bet app, said: "History shows，When market demand is weak，Suppliers must be more determined in marketing decisions，188bet app will become a new and efficient marketing tool for partners。”

Currently，Uplift only serves domestic 188bet app within the United States，Partly due to regulatory requirements。But Uplift still has international expansion plans，It has signed an agreement with Mexican low-cost airline Volaris，Provide installment payment services for journeys involving domestic 188bet app within the United States，Lufthansa intends to use it to serve US overseas flights。

In simplified model，188bet app’s returns are based on two data，That is, the average transaction size and conversion rate，or "Commission Rate"。Consumers currently using the service tend to purchase smaller trips。

Monthly payments are primarily intended for consumers with average credit ratings，They are willing to accept short-term interest-based loans。But，If the company provides loans to consumers on attractive terms，Consumers with high credit scores are increasingly inclined towards luxury 188bet app，Mohammad Gaber, Head of Marketing at Uplift said。

Currently，Consumer demand is high，188bet app has provided loans to 250,000 travelers，Provided approximately billion in loans to travelers in 2019。

*This article is compiled from Skift, original title: "Uplift Raises 3 Million to Broaden Its 188bet app Loan Services》.