The winter vacation of 2019 is coming to an end，Primary and middle school students who participated in winter camp and various theme study activities are returning one after another。"The winter vacation is short and there is Spring Festival，I don’t let my children study abroad，Participated in a ski camp in Northeast China，Short-term theme 188bet sports betting is also very good，Except the teacher is a little immature。" said a parent of a fifth grade primary school student in Chaoyang District。

In recent years，With the rise of quality education，188bet sports betting is gradually recognized by parents and students，According to the 2018 "China 188bet sports betting Industry Report" (hereinafter referred to as the "Report")，my country’s primary and secondary school students have reached 1.8.7 billion，The current penetration rate of 188bet sports betting in first-tier and new first-tier cities in China is about 30%，The 188bet sports betting market will reach hundreds of billions in the next 5-10 years。The "Report" also pointed out，The size of the 188bet sports betting market tripled in 2018，More players entering the game，The gradual reshuffle stage of the industry。Industry analysts believe，Compared to other quality education tracks，Although 188bet sports betting has a potential market of hundreds of billions，But there are also problems in the wild growth。

Policy support is developing rapidly

It is reported，188bet sports betting originated in the United States，It is considered an imported product in China。188bet sports betting is a kind of experiential education，Compared to school education and family education，188bet sports betting is a social education model，Improving students’ innovation ability、Popularization of science and technology、Literary and sports training、Plays an important role in labor skills training。

2013，China proposes the concept of 188bet sports betting in the international camp community，Gives more educational attributes and educational concepts to the camp concept。2016 can be called the first year of 188bet sports betting in China，December of the current year，11 ministries and commissions including the Ministry of Education jointly issued the "Opinions on Promoting Study Tours for Primary and Secondary Schools"，Marks study trip、The important role of 188bet sports betting in the growth education of primary and secondary school students has been highly valued by the country and the government。The industry penetration rate is bound to be greatly improved，And will grow on a large scale。

Nie Aijun, Chairman of China Institute of 188bet sports betting (ICE) pointed out，Although my country’s 188bet sports betting industry started late，But the development is very fast。There are currently less than 1,000 exclusive youth camps in China，But there may be more than 100,000 sites that can become campsites。In addition，Seventy or eighty colleges and universities in my country have opened 188bet sports betting-related majors，The curriculum level of leading companies in my country’s 188bet sports betting industry、The instructor level is also in line with the international camp industry level。Especially worth mentioning，China won the right to host the 12th World 188bet sports betting Conference in 2020。

"188bet sports betting is open in an open、In a scene without walls，Integrating various quality education contents。" Qiao Liang, head of curriculum development at Beijing International Youth Camp, introduced，The courses mainly include natural outdoor (all kinds of ball sports、Water sports, etc.)、Humanities and Arts (all kinds of paintings、Music、Performance、Traditional cultural handicraft workshops, etc.)、Scientific creation (various STEAM courses, etc.) and English teaching, etc.。Currently, various institutions have different preferences in the curriculum content of 188bet sports betting。In content production，Introducing and learning from mature overseas 188bet sports betting systems has become a faster way to get started，At the same time, we pay attention to the actual domestic situation to develop more localized courses。The rapid development of overall quality education has accelerated the development of 188bet sports betting at the content level，Many high-quality quality education contents have been introduced into the camp，Further enriched the 188bet sports betting curriculum system。Camp products generally include weekend day camps、Winter and summer vacation accommodation camp、Local International Camp、Overseas Camp，This is a complete and advanced 188bet sports betting system。

Rely on teachers and channels

“The rapid development of 188bet sports betting，Not only refers to how rapidly 188bet sports betting has grown in the number of camps，Instead, the entire industry pays more attention to the core course content output by the camp。Currently，Leading 188bet sports betting projects have also begun to pay attention to polishing the educational content，This is the barrier and competitiveness，High-quality content brings a better experience、More word-of-mouth recognition and higher premium ability。" A senior camp operator said，The biggest problem caused by this is the shortage of teachers。

It is reported，Due to the strong cyclicality of the 188bet sports betting market，It has become normal to hire part-time college students as tutors during peak periods。College students often have the mentality of “experience” or “making money”，Very few can really stay。A camp instructor who once worked at Star 188bet sports betting revealed: “Camp instructors are a profession for young people to a certain extent，Because ‘very tired’，If it involves multi-category courses，The professional requirements for teachers are even higher，And the teacher shortage cannot be met through part-time job of college students，Because no matter from the student’s experience，It is still the effect of course implementation，It is difficult to guarantee the quality of part-time jobs for college students。Want to be an excellent camp instructor or camp leader in the industry，It will take at least 2-3 years。Good camp instructors are difficult to develop，The turnover rate of basic part-time college tutors is very high。”

Reporter found，At present, some 188bet sports betting organizations have begun to pay attention to the training of 188bet sports betting instructors，Not only “making blood” for yourself，More is to provide talents to the industry，Make the cake of 188bet sports betting mentors bigger。

For example, Qixing 188bet sports betting established Qixing Academy in 2013，Through three stages of online and offline training，Cultivation of high-quality tutor resources。Youmei International 188bet sports betting has established a camp academy to cultivate talents in the camp industry，Learning from foreign teacher training experience。Qingqing Tribe cooperates with many universities in Beijing，Choose high-quality part-time or even full-time employees from colleges and universities。Angel and Nut Pie are also trying to use experienced camper mothers as mentors in overseas projects，More possibilities for finding camp mentors。

Except teachers，Some practitioners in the industry said，Most 188bet sports betting products are named toB channel customer acquisition, compared to toC acquires customers independently, toMode B is greatly restricted by channels，Severe reliance on channels，Cross-regional expansion is difficult、High customer acquisition cost。And once the partnership with channel resources breaks down，2B campground organization is facing the dilemma of losing a large number of customers。And B-side customers often have various diverse needs，Have a strong voice，Resulting in product need to be customized，Decreased business efficiency。In the long run，Not conducive to the improvement and standardization of product quality，And the large-scale expansion of the enterprise。

Products are the basis of competition

Although the 188bet sports betting industry is currently in a period of boom，But in the process of rapid development，Irregular market、Missing evaluation system、Land policy restrictions and other issues，It also restrains the industry from moving forward to a certain extent。

"Report" display，On the C side，Decision makers and users are separated，Since the activities and services of 188bet sports betting products are mostly targeted at young people，But it is the parents who pay for this consumption。So when evaluating project results，There will be a certain degree of deviation。Secondly, the homogeneity of content products is serious，The advantages of content have not yet been fully explored。Also，Intensified risk of force majeure，Natural disaster、Transportation and international political situations will affect the 188bet sports betting choices of parents and children。And with the increasing number of 188bet sports betting operating institutions，The demand for campsites and venues will also increase，But affected by land policy，Making it difficult for small and medium-sized institutions to have their own camps。

Blue Elephant Capital believes，The essence of 188bet sports betting is an outdoor experiential education product，Competition among 188bet sports betting companies，In the final analysis, it is product competition。Weaken channel dependence、Select differentiated positioning、Explore personalized education services to polish high-quality products、Strengthen brand awareness，Fang is the way to break the situation in domestic 188bet sports betting。

Cheng Ziying, partner of Cybernaut Investment Group Education Industry Fund, thinks，Social Structure、Industrial structure and policies are uncertain factors in 188bet sports betting investment。But，From the perspective of social structure and policy，The overall development trend is positive，So 188bet sports betting also attracts capital attention。

From the employer’s perspective，Currently following the 188bet sports betting、Although there are more and more investors in the tourism/study field，But mostly on the sidelines，Not many people actually take action。There are two main considerations，First, the 188bet sports betting industry is still in the early trial and error stage，There is no mature business model yet，Although the employer is optimistic about the development space of the industry，But it is difficult to accurately judge which institution has the advantage of breaking out of the tight encirclement and the ability to bear the cost of early cultivation of the market；Second, the 188bet sports betting industry has a longer industrial chain than other education fields，Higher investment cost，Longer return period，There is no obvious advantage in return on investment。

*Source of this 188bet sports betting: Beijing Business Daily，Author: Liu Siwen，Original title: "The 100-billion-dollar 188bet sports betting market is growing wildly 》.