February 15，According to news released by 188bet sports betting’s official WeChat account，Following a series of strategic acquisitions，188bet sports betting announced，further completed the successful acquisition of ICE Portal, a global content publishing management platform。

Via ICE Portal，188bet sports betting will help hotel industry operations managers better manage and publish visual content through multiple channels，Improving distribution capabilities while maintaining brand standards，Bringing leaps and bounds to the digital transformation strategies of industry enterprises。

"In our efforts to promote interconnectedness in the global hospitality industry，We fully realize the importance of unified content publishing and management。In the past we relied on third parties，Now by integrating content management and publishing capabilities into the 188bet sports betting platform ecosystem，We will be able to provide better services to the industry，While effectively managing housing prices and room status，Helping hotel operators further improve the efficiency of publishing visual content in multiple channels around the world，Optimize management process。" said Greg Berman, Chief Operating Officer of 188bet sports betting Americas。

ICE Portal is a world-renowned visual 188bet sports betting management and publishing platform for the hotel industry，Provide images for hotels and resorts、Video and 360-degree panoramic view publishing and management services。Currently，More than 50 worldwide,000 hotels are using ICE Portal services，Visual 188bet sports betting distribution through thousands of different distribution channels，Show travelers what the hotel looks like。

“Joining 188bet sports betting Group means we will have broader development prospects。By strengthening infrastructure construction and services，We will be able to provide better support to existing users，There will also be opportunities to promote the ICE Portal global content publishing platform to a broader market，Create value for more hotel industry users。By 2021，Over 82% of Internet content is expected to be delivered through video，For any brand，Efficient management of content through a powerful publishing platform is crucial。” said Henry Woodman, President of ICE Portal。

ICE Portal will become a wholly-owned subsidiary of 188bet sports betting Group and be integrated into it，Become its brand。

*Source of this article: WeChat public account "188bet sports betting Information 188bet sports betting (ID: Shijigroup)"，Original title: "188bet sports betting acquires channel content release management platform ICE Portal》.