Due to the impact of the epidemic，The tourism industry in the past two years，Experienced the toughest challenges and longest recovery in the past four decades。

Judging from holiday tourism market data，Travel distance、Destination Recreation Radius、Per capita consumption shows an overall trend of accelerating contraction。Take the National Day holiday in 2021 as an example，The average travel radius of urban and rural residents is 141.3 kilometers，Decrease by 71 year-on-year.7 kilometers，Decrease by 33.66%；Destination recreation radius 13.1km，Decrease by 7 year-on-year.7%。

In the context of such changes in market demand，What changes and innovations have occurred on the supply side？What new ideas has the digital transformation brought to the entire industry？In the context of normalized epidemic prevention and control，How to cooperate with the destination？Today we invited Mr. Wang Guan, General Manager of Shiji Environmental Enterprise Destination Solutions，Let’s talk about this topic。

With the normalization of the epidemic，More OTAs speed up the layout of scenic spots and destination industries。Start TikTok in 2021、Xiaohongshu and other pan-content platforms have an advantage in traffic，Start trying to open up the industrial chain，Complete“Content planting + intra-platform trading&188bet app download rdquo;'s closed loop，Let travelers’ tourism sow seeds、Destination confirmed、A complete set of behavioral processes such as product purchase are completed on our own platform。

But for destination operators，Direct consumers to scenic spots or destinations through these OTA platforms，The scenic spot quickly acquires a large number of users，Third-party customer flow is easily controlled by the platform。In the long run，Long-term reliance on third-party platforms is not a long-term solution for the scenic spot itself。

How to efficiently convert public domain traffic brought by third-party platforms such as OTA into private domain traffic，This is undoubtedly a solution to the slow growth of users at this stage、An antidote to high customer acquisition costs。Building private domain traffic can effectively improve the efficiency of reaching users，But the premise is that it can give users real value，Instead of unbridled consumption of users。The core of private domain traffic operation is to establish trust and long-term maintenance，From products to services，Only in this way can the value of private domain traffic be maximized。

Build destination self-operated channels to enrich the full-process service experience

Currently we provide an integrated e-commerce platform to destination customers，Can support WeChat applet、Douyin Mini Program、Rich self-operated customer acquisition channels such as Alipay mini program，You can also unified manage all self-operated channels through an e-commerce backend，According to the characteristics of customer groups in different channels，Flexibly put on shelves different types of products，Attract potential customer groups to the greatest extent。

At the same time, we also host multiple service contents on the mini program，For example, face service、Guide tour、Reservation queue、Product purchase mailing service、Leasing services, etc.。Even visitors who purchase products from third-party platforms，During the tour, you will also continue to obtain various services through mini programs，Thus increasing the stickiness of tourists and improving the conversion rate of tourists。

Differentiated products and services enhance the value of self-operated channels

The products provided by tourist destinations are no longer just“Scenic Area + Hotel”So simple，More and more destination operators realize the need for more content and comprehensive business formats，Only can we give tourists a 188bet online sports betting unique experience of 2-3 days。These rich and diverse products will have more display space on self-operated channels。

For example, self-operated channels can provide multiple types of combination packages、Line package，We can develop combination products for different customer groups based on the data of past tourist visits。Visitors can also freely combine products on the mini program，Then give a more favorable price according to the customer's choice，Allow visitors to choose from a rich and reliable combination of products，You can also choose corresponding products according to tourists’ own preferences。This series can be combined as you like、The service of freely matching products is something that third-party channels cannot provide，It is also the core factor for self-operated channels to stand out from the encirclement and continue to acquire customers。

Links and cooperation constitute ecological linkage within the region

In addition to being able to provide products，Destination operators continue to focus on surrounding areas，I have been thinking about how to better link with surrounding businesses，And reach cooperation，Jointly form an ecological linkage within the region。

The main reason that has limited these developments is the cumbersome settlement model、Platform technology closed、Service process is not smooth, etc.。

Through several years of exploration，Shiji has completed the business platform、Data platform、Research and development of settlement platform products。By opening accounts for multiple different business entities on the business platform，Products on shelves，Thus increasing efforts to integrate surrounding resources、Rich destination products；Real-time display of various sales data through the data platform，Flexible calculation of revenue data for each marketing plan。

Also，You can also complete the procurement of all parties through the settlement platform、Settlement of commissions and other funds。Ultimately save manpower to the greatest extent，Complete the integration of resources and products in the region，Form an overall marketing effect，Maximize the improvement income。

How information technology helps destinations provide more refined services？

Our services to tourists can be divided into pre-tour、During and after the tour。

Pre-tour mainly provides product purchase，Information sharing, etc.。I have said a lot about this part before，The destination 188bet online sports betting can be built and continuously improved through self-operated mini programs，Integration of itself and peripheral products，Extensive product variety，Product introductions can also be provided through mini programs、Live sharing、Queue reservation and other pre-service services，Allow tourists to obtain sufficient and effective information before coming to the scenic spot、True、Practical information。

In-travel services for tourist destinations，Mainly start from the following perspectives，Continuously improve tourists’ tourist experience。

Destination one-code tour service

When tourists purchase a variety of different combination package products or free combination products，Can generate a QR code，Support tourists in different parks，Different stores can complete verification and admission through a QR code、Check in、Exchange for business meal products、A series of operations such as receiving rental products。

Destination full face service

At the ski resort、Hot Springs、Under construction in comprehensive destination projects such as water parks，There are more and more usage scenarios of human faces，Entering the park from the human face、Face check-in、Face recognition write-off breakfast，Face rental，Facial payment, etc.。It is convenient for tourists，No need to take out your phone multiple times to search for QR codes，It also does a good job of binding people and orders，Convenient tourist experience at the same time，It also fundamentally put an end to the scalping behavior。Facial verification service can be used smoothly in multiple scenarios，And reduce repeated collection of faces，Improving the speed of face recognition has been our focus in the past two years。

Shiji’s all-face service has been able to provide all-channel and all-scenario calling services for destinations，Can pass ID card、Purchase information such as mobile phone number automatically completes the binding of face and order，Realize one collection，Requirements for use in all scenarios。And automatically delete facial data based on the timeliness of the order，Ensures data security and platform reliability。

Under normal circumstances of epidemic prevention and control，How to achieve precise prevention and control while providing high-quality services？

Since the outbreak，The prevention and control requirements of governments at all levels for tourist attractions and destinations have been changing，No more than 50% will be raised based on the epidemic situation、70% and other different quantity control requirements。Therefore, destination operators need to control the upper limit of the number of products sold on different dates at the beginning of the sale，To ensure the controllability of the number of people entering the park on that day。In response to this request，We provide a variety of technical solutions for different projects，Operators can choose the optimal model according to their own project characteristics。One model is to sell tickets for designated days，Strictly control product inventory in various channels，From the beginning of product inventory setting, it is strictly based on the prevention and control quantity。There is another mode after the product is sold，All personnel are required to make an appointment online，Thus controlling the number of people who can make reservations，Control the number of tourists on the day。

The reliability of personnel information refers to the ability to ensure that customers provide true and valid information、Able to confirm visitor health code、Validity of run length code。Currently, the practice in most scenic spots is to manually verify the health code before entering the park、Travel code、Manual temperature measurement and other processes。These processes not only increase the number of contacts for employees and visitors，Increased risk of cluster infection，It will also increase the queuing time for tourists。

At the end of last year we completed the research and development of three-code-in-one technology，And completed implementation in some projects。Achieved the ability to check the status of the health code in advance when purchasing tickets by entering the ID number，Only those with green code can complete the ticket purchase process，You can enter the park directly through your ID card when entering the park，Reduce the time tourists spend queuing for verification，It also greatly reduces the chances of employees coming into contact with tourists。

All visitor purchase data，Visitor admission data、All data such as tourist identity information must be documented，Traceable。When a problem is discovered, 188bet Online Sports Betting and Casino it can be identified as soon as possible and notified to relevant personnel and tourists，Quickly block the further spread of the epidemic。

2022，The trend of information technology penetrating into the cultural tourism industry is irresistible，“Technology + Tourism”will become the only way to improve and develop the cultural tourism industry。No matter from policy orientation or market demand，Whether it is from tourism promotion or destination development，Everyone is calling for technology to further empower the cultural tourism industry。