Tourism has become an irreplaceable industry in the development of the national economy，188bet Online Sports Betting and Casino People are increasingly dissatisfied with "check-in" travel by taking photos and buying specialties，But hope to get a richer and better travel experience。In the future, my country’s cultural tourism must not only rely on natural resources and historical and cultural resources，Innovative products and business formats for contemporary life are also needed，Use market forces to stimulate the vitality of the cultural tourism market。

Walking along the palace wall to watch the lanterns and the moon，Listen to a little song at Changyin Pavilion，Go and admire the "Scroll of Thousands of Miles of Rivers and Mountains" projected on the golden glazed tiles...recently，Thousands of spectators walked into the Palace Museum to enjoy the lanterns。This is the first time the Palace Museum has held a "Lantern Festival" in the 94 years since its establishment，This is also the first time that the ancient buildings in the Forbidden City have been lit up on a large scale at night，This is the first time that the Palace Museum is open to the public for free in the evening with reservations。These three firsts in the Palace Museum，Not only let the Forbidden City max out the circle of friends，The traditional cultural tourism project represented by the Forbidden City has once again been brought into the public eye。

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Afternoon of February 17，The Palace Museum issued an announcement，Will be on February 19, 2019 (the fifteenth day of the first lunar month)、The "Forbidden City Shangyuan Night" cultural event will be held on the 20th (the sixteenth day of the first lunar month)。The event will adopt a real-name and free reservation 188bet sports betting app download method，The number of visitors is limited to 3,000 per night。As soon as the news comes out，Many viewers started to buy tickets online on the 17th，The general audience reservation platform will be opened at 2 pm on the same day，Netizens joked that "booking a ticket for the Forbidden City night show is comparable to grabbing a train ticket home during the Spring Festival"，Second Light。

Audiences who did not grab tickets for the fifteenth day of the first lunar month，Began to attack tickets for the 16th day of the first lunar month again。However，0:00 on the 18th，When many netizens enter the Forbidden City website on time，But found that the website "crashed"。“Brushed for more than half an hour，Cannot open at all，When the page can be opened，It was found that there are 0 visitors left in the three time periods。" Cheng Xin, a student at Beijing Foreign Studies University told reporters，When it snowed in Beijing a few days ago，I just want to go to the Forbidden City to watch the snow with my classmates，Unfortunately, I didn’t get a ticket，Looks like I missed the night view again this time。

“It’s hard to get a ticket” is not new to the Palace Museum。Early before the Spring Festival this year，Tickets for the Palace Museum from the first day to the sixth day of the first lunar month are sold out。Traditional tourist off-season，Why is it so popular？Careful netizens may understand，To welcome the Spring Festival of 2019，The Palace Museum starts from January 6th，Launched the largest exhibition in history - "Celebrating New Year in the Forbidden City"。The exhibition is divided into two parts: cultural relics exhibition and real-life experience，The audience can view 885 pieces (sets) of cultural relics，Many collections related to the Qing Dynasty royal Spring Festival are on display for the first time。Spring Festival Holiday，The Palace Museum has therefore become a popular attraction that tourists from all over the country and Beijing compete to "check in"，There are even people lining up to enter the palace to celebrate the New Year。

When talking about why the “New Year’s Eve in the Forbidden City” exhibition was held，Director of the Palace Museum Shan Jixiang said frankly，In traditional Chinese festivals，The Spring Festival is the festival where people can easily feel the traditional culture，Hopefully during the holidays，In addition to watching the Spring 188bet app download Festival Gala、Family gathering、Other than New Year’s Eve dinner，You can also visit the museum、Understand traditional culture。

In fact，During the Spring Festival this year，Cultural scenic spots have the most obvious growth in the number of tourists。Data display from China Tourism Academy (Data Center of the Ministry of Culture and Tourism)，During Spring Festival，Visit the museum、Art Museum、Library and Science and Technology Museum、The proportion of tourists in historical and cultural districts reaches 40.5%、44.2%、40.6% and 18.4%，Tourists spend mostly between 501 yuan and 1,000 yuan per capita on cultural tourism，Accounting for 41.25%。This shows，The public has strong demand for high-quality cultural tourism products。

Tourism development must be "grounded"

“High frequency of public travel、Attach importance to spiritual culture and folk culture，Both promote the continuous innovation of destinations and scenic spots。" said Li Qiuyan, head of Lvmama Brand Department，Scenic spots represented by “Celebrating New Year in the Forbidden City”，Different from previous cultural tourism products，Scenic spots pay more attention to the integration of tradition and modernity，Immersive scene、Immersive scene，This is also an important reason to attract tourists。

During Spring Festival，Ancient towns across the country、Old Street、Cultural Center、Museums and other places have held special “Taste of the New Year” activities，Attracting a large number of tourists to the scenic spot to experience the Spring Festival folk customs。For example，Qinghai Provincial Museum text version、Picture plate、Theme animation、3D dazzling screen、Digital magic screen etc. are auxiliary means，Let tourists experience the prosperity of the Tang-Tibet Ancient Road，Understand its importance to the areas along the line，Very popular among tourists；China (Hainan) South China Sea Museum launches “Seven days open during the Spring Festival，Celebrate New Year in the Museum” series of activities，Visitors can view images、VR glasses participate in interaction，Understand the history and culture of the South China Sea，Not only popular with adult tourists，Also attracted many children to participate in the interaction。

However，The innovative development of experiential tourism products is not always 188bet sports betting app download smooth sailing。Before the Spring Festival，A “face-changing Terracotta Warriors” interactive experience device next to Xi’an Bell Tower quickly became popular。The so-called "face-changing terracotta warriors and horses"，Visitors can scan their face photos through the computer，Project your own facial expressions onto the giant Terracotta Warriors screen，It’s like transforming into a “Terracotta Warrior”。Special experience effect、Images with different styles，People also have mixed opinions about this，Someone said "interesting"，Some people also complained about "too weird"，Even accused of "detriment to cultural themes"。final，Because the controversy is too great，“The Terracotta Warriors and Horses with Changing Faces” was removed after only one day of appearance。

Coincidentally。End of last year，A terracotta warrior-themed hotel in Xi’an has become a hot search。This hotel makes the best use of the terracotta warriors and horses，At the door of the room、Bathroom、There are various sizes placed in front of the bed and other places、Terracotta warriors and horses in different shapes。In a survey on "Do you dare to stay in the Terracotta Warriors Hotel"，Nearly 90% of users think the hotel design is “too exaggerated”。

“Tourism product development is not a simple symbol transplant，You must have an in-depth understanding of excellent traditional culture。" Han Yuanjun, Ph.D. of China Tourism Academy, said in an interview with reporters，Tourism products that are truly favored by tourists，To cater to people’s needs for high-quality cultural tourism products，Through high-level business development，Zai Qinmin、Convenience、Huimin and others will work hard，Only then can we find a new path。

There is a huge market for high-quality products

Integrated local culture and tourism departments、Communication operator、Data of online travel service providers，Comprehensive calculation by China Tourism Academy，2019 Spring Festival Holiday，Total number of tourists received nationwide 4.1.5 billion people，YoY growth of 7.6%；Realized tourism revenue of 513.9 billion yuan，Year-on-year growth of 8.2%。This data shows，Public travel enthusiasm is high。More importantly，Tourism has become an irreplaceable industry for the development of the national economy and a necessity for people’s happy life。

What follows，188bet Online Sports Betting and Casino People are increasingly dissatisfied with "check-in" travel by taking photos and buying specialties，But hope to get a richer and better travel experience。Official Tengfei Analysis, President and Chief Experience Officer of Lvmama Group，People’s attitude toward tourism has shifted from “do you have it” to “is it good or not”，More attention to quality，Reduced sensitivity to price，Even became wary of some obviously low-priced products，Prefer to buy products whose price matches the quality。At the same time，It is not uncommon to "go to a city for a nice hotel" or "go to a village for a delicious meal"。

This also directly accelerates the transformation and upgrading of my country’s tourism industry。In recent years，All-region tourism has become the starting point for the development of high-quality tourism。Currently，There are more than 500 units that have established all-region tourism demonstration zones across the country，Hainan、Ningxia、Shaanxi、Guizhou、Shandong、Hebei、Zhejiang and other provincial-level all-region tourism demonstration zone creation units。For the common people，Global tourism also satisfies cultural perception、Personalization for leisure and entertainment、Diverse travel needs。

“However，With the arrival of the era of mass tourism，On the one hand, the supply of high-quality cultural tourism products in my country is still insufficient，On the other hand, people’s demand for high-quality cultural tourism products is increasingly strong。" Han Yuanjun’s analysis，With the arrival of the era of mass tourism，Cultural tourism has changed from "is it available" to "is it good or not"，Really fashionable、Technology、Only quality products that combine young elements with traditional cultural customs can win the market。

The 2019 tourism consumption trends released by the China Tourism Academy also show that，As young consumers begin to dominate the new landscape of the travel market，Their consumption preferences will drive profound changes in the tourism market，Promote night tourism、Ice and Snow Tourism、Development of consumer demand for new fashionable tourism such as museum travel。At the same time，Supported by data technology，Based on "tourism + culture、Sports、Agriculture、Integrated innovation in fashion industry” etc.，And innovation based on content construction，188bet app download It is also bringing new impetus to cultural and tourism innovation。

Han Yuanjun thinks，This can be seen from the popularity of cultural tourism products in the Forbidden City，There is a huge market space for cultural tourism products。Future，my country’s cultural tourism consumption market must adhere to supply-side structural reform，Not only must rely on natural resources and historical and cultural resources，Innovative products and business formats for contemporary life are also needed，Use market forces to stimulate the vitality of the cultural tourism market，Further increase the supply of diversified and high-quality tourism products，Continuously increase the public’s sense of gain and satisfaction in tourism。

*Source of this article: China Economic Net，Author: Ji Leilei, original title:《Museums can also become “Internet celebrities” ，How to eat a cultural tourism meal to be "delicious"？》.