In the long line of immigration，Tour guide Lin Ying shoved the LV belt with the carton removed into the hands of the tour group tourists: "Bring me out of customs later，I have brought more than 20,000 yuan of luxury goods。" She said showily，Customs has a duty-free limit of 5,000 yuan for imported items carried by resident passengers，But she once brought goods worth 60,000 yuan to domestic customers。

In Melbourne，After the roadside pharmacy Chemist Warehouse was discovered by Chinese tourists，Less than ten minutes，Sheep oil and sheep placenta were sold out。Only the dumbfounded clerk kept saying: "crazy，crazy!”

March 1，He Anzhe, general manager of Tourism Australia's North Asia region, said in a reply to a reporter from the 21st Century Business Herald at 1:30 a.m.: In the year as of September last year，Chinese tourists’ total spending exceeds 11.5 billion Australian dollars，12% year-on-year growth，Average spending per trip is AU$8,760，The per capita shopping consumption is close to 1,400 Australian dollars。

The increase in Chinese tourists spending a lot of money in Australia is much higher than the increase in the number of people visiting Australia。The latest data provided by Tourism Australia，Last year，Over 143.20,000 Chinese tourists traveled to Australia，The number of visitors to Australia increased by 5 year-on-year.5%。

February 27，Australian tour guide Kevin told the 21st Century Business Herald reporter，Australians can be described as “loving and hating” the Chinese。On the one hand，Chinese people’s purchasing power can promote the country’s economic development；On the other hand，Also keep a good house、Bought by winery resources，For example, some Australian brand milk powder was once out of stock。

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What is different from Chinese drinking，Australians like to drink in different settings。

It can be an exclusive dinner under the stars by the campfire on the Uluru Dunes，Or stand in the water and drink champagne at the Freycinet Peninsula oyster farms，You can also drink on the rooftop in Melbourne、Eat，Drink on a tropical 188bet Online Sports Betting and Casino island in the heart of the Great Barrier Reef，Drinking on the yacht，Drink after diving，Even have a drink at the museum and craft brewery...

The Yarra Valley around Melbourne，Located at 38 degrees south of Victoria。Yarra Valley Wine was produced in the mid-18th century。Tourists got off the plane，1 hour drive to the hotel，I was told to dine at the winery during dinner time。When everyone appeared in the winery with large vineyards and green space after washing up，Only then will you feel it，Go to the wine shop and choose wine in a comfortable and relaxed mood、Wine Tasting，This is the most natural thing。

21st Century Business Herald reporter saw it at the scene，In the Rochford Wine Display Center of over 200 square meters，The boss placed a very tempting small promotional sign in Chinese on the entrance table。A bottle of 2017 Manor Shiraz costs $33 each，If buying two dozen，Free shipping and tax-free shipping to Hong Kong。

The meal time has finally arrived，At the service of the sommelier，Amidst the laughter and laughter while changing cups，The winery owner started a simple knowledge quiz，The first person to answer correctly will receive a bottle of the winery’s representative wine，The atmosphere of answering questions was instantly aroused。

During longer meal times，Every guest notices，There is a questionnaire next to the dinner plate，You can check the winery’s wines that you like，There are also Chinese promotion orders。

After eating and drinking，The itinerary includes time for taking photos and resting，Once again leaving a chance to choose wine。But you don’t have to feel guilty if you don’t buy anything，Because the meals provided by the winery are included in the group fee，And it’s expensive。Would you like to buy wine，Australians have dug into the wallets of Chinese guests。

In the Yarra Valley，Normally，After taking the hot air balloon ride in the early morning, we will have breakfast in the winery。In the Mornington Peninsula around Melbourne，Dine at Handpicked Wines, a winery acquired by the Chinese，Or take a walk in the vineyard，Taste the local Pinot Noir and Chardonnay wines，Enjoy the beautiful sunshine，Become part of the group travel itinerary。Here，Chinese tourists who are good at English can also enjoy communicating with the owner，Exchange WeChat messages，Deepen feelings。

If in Australia，A lot of fresh air and green space make the winery itself a tourist attraction，So winery tours alone 188bet online sports betting can attract Chinese tourists and even wine、Beer Buyer，is not enough。

After tasting the perfect wine and food in the Yarra Valley，The chocolate workshop also located in the river valley has become the most attractive place for tourists before leaving。There，Chocolate Hand Cream、Soap、Candy、Face mask、Coffee and more，You can take pictures in the workshop with pleasant scenery、Have fun and watch the process。In the Barossa wine region of South Australia，From taking off in a hot air balloon to riding a Harley motorcycle、Bicycles and classic cars，Select as tourists。

“Australia’s wildlife is a unique resource，Except the winery，Watch Angus cows、Picking strawberries、Homemade cheese、Visits to the National Botanical Garden and other facilities can be combined with the winery，To enrich tourists’ itineraries。" Mandy, Asian promotion manager of the Melbourne-based Australian Global Hot Air Balloon Company (hereinafter referred to as Global Hot Air Balloon), told the 21st Century Business Herald reporter，Her boss and the owner of Rochford Winery have been old friends for many years。Cooperate with special resources or attractions in the same production area，Even wineries and wineries jointly organize groups for guests to visit，It is a common feature of tourism in Australian wine producing areas。“It is the enterprise that spontaneously forms a one-stop service，Later, the Victoria State Tourism Bureau fixed these high-quality routes，Recommend on the official website。”she said。

Work together to create a production area，Group and attack，Greatly promotes the export trade of Australian products to China。Australia is second only to France，Becoming China’s second largest wine importer，And its share in the import market is increasing year by year。Last year，Data display from the Liquor Importers and Exporters Branch of the China Chamber of Commerce for Food, Soil and Animal Husbandry Importers and Exporters，With the year-on-year decline in global wine imports，The import volume and import value of Australian original bottled wine to China are 1.200 million liters and 7.USD 200 million，YoY growth of 12% and 5% respectively。

The Chinese Dream of the Wind Chaser

“In terms of theme tourism and high-end tourism，We carry out a series of promotional activities，Has become more mature。"He Anzhe introduced to the 21st Century Business Herald reporter。

Hot air balloon、Helicopter、Diving、Paragliding、Private yacht, etc.，It has long been 188bet app a mature tourism industry in Australia。"Whether it's a vacation at the beach、Drinking、Baking in the sun，Let’s see the natural wonders of the world、Winery Special Tour，Taking hot air balloons or helicopters has become a new way of doing things for more and more Chinese people。" Australian tour guide Kevin said，Hot air balloon pay-per-use，Helicopters are so expensive that they are charged by the minute。

A hot air balloon ride is not cheap。“We are Australia’s largest and most professional hot air balloon company，The price of a breakfast plus a flight to the Yarra Valley is AUD 435 per person，It is also the most expensive hot air balloon ride price in Australia，But the number of guests increases every year。Initially, Chinese only accounted for 10% of the total number of guests，Now half of them are Chinese guests。"Mandy told the 21st Century Business Herald reporter。

“Looking forward to the first ray of sunshine hitting your face in mid-air。Go with the wind，Until you become part of the wind。”According to her introduction，This ancient aircraft, which was 120 years earlier than the birth of the airplane, is showing a romantic attitude，Every day in a city or river valley in Australia、The winery rises slowly。This company can fly hot air balloons in cities，Rare in the world，The company has 25 take-off points in Melbourne and 60 in the Yarra Valley，Can take off up to 4-5 and 12 hot air balloons a day respectively。Varies by basket size，Can seat 10 to 24 people at the same time，You can fly 2 in one year.10,000 guests，Considerable income。

Safety comes first。After receiving safety reminders the night before，3:00 a.m. on January 16th，When the reporter got up in a daze and prepared to leave，But along with more than 20 people traveling with us, we were told that the flight was canceled due to weather conditions。Learned later，Hot air balloon flight canceled on the same day，The company’s losses amounted to more than 4,000 Australian dollars。

“The hot air balloon takes off and focuses on the micro-weather，That is, 5 a.m. to 7 a.m.，Wind direction in the sky、Clouds、The takeoff requirements such as sunrise time are very high。”Mandy said，There were clouds indicating that it would rain in half an hour，There were clouds indicating that it would rain in half an hour，But considering that we cannot let guests wait in the rain for unknowns，So the company finally canceled the flight。

In fact，Although there is no security disk and engine，188bet app download But like other aircraft，In Australia，Hot air balloons are regulated by the Australian Civil Aviation Safety Authority (CASA)，Better than Türkiye、Egypt and other countries have higher safety requirements for hot air balloons。The Civil Aviation Safety Bureau wants to inspect the production and manufacturers of hot air balloons，Commercial pilots must fly more than 100 hours and pass the test，After meeting the conditions and receiving the Air Operate Certifate safely issued by the Civil Aviation Administration，Only for business。“In the city, hot air balloons have to fly over high-rise buildings，Highest difficulty，Pilots need to fly more than 1,000 hours before they can start work。There are less than 10 pilots of global hot air balloons that can fly to cities。”Mandy said，In the city，The flight altitude of hot air balloons is limited to less than 1000 meters。

She also said，The hot air balloon will be depreciated every time it flies，And retire after flying 1000 hours。As required by the Australian Civil Aviation Authority，In Compliance，The hot air balloon company must hold at least one flying seminar every year，And each hot air balloon has an insurance amount of up to 15 million Australian dollars。

“Safety and professionalism in high-end travel are more important than price。So，Tourists must choose a large hot air balloon company with formal qualifications，Pilot experience is important，Where to land，Different wind layers have different directions。Kiff Saunders, the founder of Global Hot Air Ballooning, is himself a safety representative of the Civil Aviation Safety Authority。”Mandy said，In the Yarra Valley，Some hot air balloon companies even have only one person，Or 1-2 hot air balloons。 Universal has a total of 32 hot air balloons，34 employees，respectively pilots、Ground handling、Chinese tour guide, etc.。January this year，This hot air balloon company with a history of 27 years has completed the flight mission of Luzhou Laojiao’s domestic and overseas dealers with a total of 1,000 people。

Although the investment and losses in safety are huge，But in view of the continued growth of business guests and high-end tourism demand，Many hot air balloon companies expand their sources of income through the commercial operation of hot air balloons。

“Luzhou Laojiao in China customized hot air balloon advertisements。The advertising sponsorship price of a hot air balloon is between 100,000 and 120,000 Australian 188bet Online Sports Betting and Casino dollars。After done，The huge corporate brand LOGO will be printed on the hot air balloon and move with the wind，Can fly 120 to 200 days a year。For the vast majority of tourists who are new to hot air ballooning，Usually send to Moments or WeChat、Weibo，This has become the best advertisement。”Mandy said。

Due to the surge in demand from Chinese guests，Global Hot Air Balloon has specially hired a Chinese tour guide，Educate guests on the precautions for riding and provide in-flight commentary，What kind of wind is blowing today？What is the flight route？Why do you need to breathe fire and other flying knowledge。In order to give customers a better experience，Many hot air balloon companies in Australia even put champagne on hot air balloons，Customize a special hot air balloon for the suitor，Give guests free photos, etc. after landing。

“High-end travel like hot air ballooning is more than just flying，We hope to have a special feeling with a story。”Mandy said，Kiff’s biggest flying dream is to fly a hot air balloon one day，Take off in the west of China and the Great Wall，Providing services to more Chinese people。

*Source of this article：21st Century Economic Report, author of this article: Wen Jing, originalTitle:《Decoding Australian Tourism: Transnational Business Around the Chinese》.