Changsha at the end of February，Cold wind and drizzle，Still showing off the lingering power of winter，But hotel owner Liu Zhifeng is not afraid。At the end of the cold winter，He teamed up with OYO Hotel，It took a month to complete a complete "rejuvenation" of the hotel under my name，Opening the door with a new look to welcome guests。

What makes Liu Zhifeng happy is not just the renovation and opening of the hotel，He can also complete this project himself。He is pleased that，The cooperation with OYO Hotel has greatly reduced his time and cost，The effect is not discounted，Solves the worries of hardware renovation，He can then show off his skills in operations。

Maybe he doesn’t understand yet，It happened in his hotel，This is just the first step of a huge plan for OYO Hotels in 2019。

188bet app

China’s budget hotel industry emerged at the beginning of this century，Subsequently, the road forked in the process of market competition and resource integration: a small number of hotels took advantage of the general trend of hotel chain brands to rise，Caught a ride on branding；And more hotels stay with independent brands、On the road to independent business，Become a huge source of supply - independent hotels that now account for about 90% of China's hotel industry。

Hotel owner Liu Zhifeng may be regarded as the "lucky 188bet app download few"。Years ago，His hotel successfully joined hands with a hotel chain brand group，Spent huge sums of money to completely transform the hotel’s image，Entrusted all hotel operations to the brand。

Liu Zhifeng said，The “honeymoon period” at the beginning of joining the brand，He enjoyed a period of leisure as a "hands-off shopkeeper"，Especially the overall image transformation and hardware upgrade provided by the brand，Become a major selling point to attract foreign tourists and business travelers，He also feels for this，The high franchise fee and decoration fee paid by yourself are still worth the money。

But the good times did not last long，Market competition is becoming increasingly fierce，But the hotel “Dedicated to Others” under his name is aging day by day except for the hardware，It seems nothing has changed，What followed was a decline in hotel business conditions。In this case，Liu Zhifeng also thought about taking over the hotel operations，However, the business and management skills that have not been "honed" for a long time encountered the market situation that had already been turned upside down，He deeply felt that he was “powerless”。

2018，The hotel terminates the contract with its former brand partner，Returning to the team of independent hotels，The top priority now is hardware refurbishment。Generally speaking，A hotel will undergo an "overhaul" within ten years of opening，Including repainting the painted walls、Replace old guest room supplies，Even redesigned the layout of the front desk and guest rooms。But for this 99-room hotel，This means another investment of millions of dollars，Under the current operating conditions of the hotel，I don’t know how long it will take to get back my money。

Dilemma，This veteran of the hotel industry has fallen into a long period of hesitation。

Liu Zhifeng’s hotel, shooting time: end of 2018

“I have resources, how about I help you rejuvenate your appearance?”

November 29, 2018，Liu Zhifeng signed a cooperation agreement with OYO Hotel，The hotel was officially renamed as "OYO Smart Hotel"。January 2019，He signed a supplementary cooperation agreement，In-depth renovation of the hotel。The scope of renovation includes but is not limited to the renovation of walls in guest rooms and public areas、Deep Hygiene Cleaning、Old hardware replacement and guest room decoration redesign。

Liu Zhifeng said，The effect of the transformation has basically met his requirements，And more importantly，In the process of transformation，OYO Hotel keeps bringing him unexpected surprises。

First，The renovation of the hotel adopts the method of floor-to-floor renovation，During the 34-day construction process，The hotel’s normal operations were not affected for one day，Even during daytime construction hours，Well-trained construction workers can also do it without disturbing、Does not affect residents in the next floor。

Secondly，OYO Hotel has packaged the hotel decoration plan、Supply of decoration materials and decoration team，And always maintain communication with the owner during the renovation process，Meet his requirements as much as possible，Also provide explanations for content that cannot be completed。For example，He originally requested that the hotel’s water and electricity supply system be fully updated，OYO Hotel believes after a comprehensive evaluation，This transformation involves the transformation of the main structure，It will far exceed expectations in terms of investment and process。After repeated communication between the two parties，Finally reached a compromise，And successfully completed 188bet sports betting app download the transformation within the estimated time。

If you say，The above are just "little surprises" of cooperation，The biggest highlight is the cooperation model that comes from the renovation project。In this six-figure renovation project，The owner Liu Zhifeng did not bear any cost - he will adopt a long-term cooperation plan，Refund the cost of renovation to OYO hotels through revenue sharing。

“This plan has changed my previous understanding of brand cooperation，Almost equivalent to costless transformation。" Liu Zhifeng said，"As the 'first batch of people to eat crabs'，My excitement far outweighs my worries，I can’t wait to see how this hotel will reopen。”

Liu Zhifeng’s “OYO Smart Hotel”，Photography time: February 2019

From "partner" to "partner" OYO hotel branding model upgraded again

Except for "the first person to eat crabs"，Liu Zhifeng and his "OYO Smart Hotel" also have a "name"，That is, from being a "partner" of OYO Hotel to becoming a business "partner" of OYO Hotel。What contributed to this change，It is OYO Hotel, this in-depth hotel renovation project carried out nationwide。

In the field of independent hotels，Hardware quality、Operation level and capital cost as three factors that support each other，While they are prerequisites for each other, they are also constraints for each other。And last year，OYO Hotel’s investment of 200 million yuan in guest room renovation，It is also to "prescribe the right medicine" to the pain points of partners in terms of hardware。With the increasing number of partners，And the need for in-depth transformation is becoming increasingly prominent，OYO Hotel’s “lightweight brand transformation” as basic support，Can no longer meet the "upgraded version" requirements of some hotel owners。

After market research and opinion sorting，OYO Hotel proposed 188bet Online Sports Betting and Casino a “million-dollar rejuvenation” in-depth renovation project in 2019。The basic logic of the project is "renovation cost investment in exchange for partnership"，Further strengthen the "bond" between the brand and the owners。Days ago，The first phase of the project: the plan to recruit 100 cooperative owners across the country has officially started，Project funds may exceed 100 million yuan。

In the first stage, the scale of 100 million yuan will be planned，Is OYO Hotel’s steps too big?？

As understood，This project is aimed at cooperation partners with stable cooperation foundation (excellent location conditions)，Hardware needs improvement (minor，Broken，Old)，Independent hotels that are difficult to renovate independently (high cost pressure)，There are considerable stocks of this type of hotel in cities of all tiers (the total number is expected to be 1.More than 20,000 hotels)。

Market demand presentation，OYO Hotel’s transformation supply chain has also been fully honed and optimized in the past year，The centralized purchasing effect and efficiency advantages have emerged，Only in January this year，Signed in-depth renovation agreements with more than 15 hotels。These hotels are the first to test the waters，Now they all appear with a new look；On the other hand，OYO Hotel has also gained another batch of long-term benefits、Stable、In-depth hotel "partner"。The first step of the "Millions of Face Rejuvenation" project has achieved a win-win result。

But facing independent hotels of different shapes，It is not realistic to want a once and for all solution。It is reported，OYO Hotel is currently still studying the "Lightweight Million Rejuvenation" project，In a more flexible way，Enter in-depth cooperation with more small and medium-sized hotel owners。OYO hotels continue to explore new 188bet online sports betting hotel models，Now we have embarked on an innovative branding road with transformation as the breakthrough point。