March 25，Cedar Cultural 188bet and COFCO Coca-Cola Beverages Guizhou Company (hereinafter referred to as "COFCO Guizhou Company") officially signed a strategic cooperation in Guiyang，Both parties will strive for win-win cooperation，Actively explore cross-border cooperation，Organize diversified marketing activities in Guizhou，Carry out public welfare activities with innovative thinking。Zheng Zhengmin, General Manager of Cedar Cultural 188bet Marketing Department、Don Wang, Sales and Marketing Director of Zhongke Guizhou Company, and others attended the signing ceremony。

The cooperation between the two parties has achieved a powerful alliance between the cultural travel industry and the fast-moving consumer goods industry，This is a wonderful cross-border collaboration between Cedar Culture and 188bet and fast-moving consumer goods industry giants，It is to convey high-quality scenic spots in Guizhou、Active exploration and attempt of positive energy for public welfare of Cedar Culture and 188bet，Public welfare through branding、Travel penetrates into multiple channels。

This strategic cooperation，Both parties will carry out cross-border marketing in the industry，Carry out all-round cooperation in Guizhou，Joined forces to bring a trendy surprise experience integrating tradition and fashion to the Cedar Cultural 188bet Bijie Project，Meet the diversified needs of mainstream consumers in the new stage of consumption upgrade。It was revealed，The first wave of cross-border marketing activities will be launched on April 1st，Buy Coca-Cola or its designated beverages at major supermarkets in Guizhou Province，You can use the coupon to enjoy a 20% discount on Guizhou Zhijin Cave Global Geopark tickets，Bringing real benefits to travel enthusiasts across the country。

188bet Zhijin Cave World Geopark Scenery

COFCO Coca-Cola Beverages Co., Ltd. is a joint venture between COFCO Group and The Coca-Cola Company。As one of the fastest growing Coca-Cola bottling groups in the world，Zhongke Beverage has always maintained annual cumulative sales growth and ranks first in Coca-Cola China，Have a higher market share among young people。Adhering to the sustainable development concept of Coca-Cola’s global system，188bet focuses on the theme of "We Care"，Proactively serve employees、For the community、Take responsibility for the environment，Through Corporate Action，Promote harmonious and healthy development of society。

The development trend and philosophy of Zhongke Guizhou Company coincides with Cedar Culture and 188bet。The rapid development of Cedar Culture and 188bet in recent years has been highly recognized by the industry and the public，Has a huge young consumer group and leading brand image across the country，is a high-quality service provider for a better life，The common ideas of both parties quickly contributed to the achievement of this strategic cooperation。

For Zhongke Guizhou Company，Choose to cooperate with Cedar Culture and 188bet，Young consumer groups who value Cedar Culture and 188bet。The Huaxiang series under Cedar Culture and 188bet continues to launch innovative products that highly integrate 188bet and culture，A situation-based caravan-themed performance that is popular across the country、The long street banquet of "The Caravan's Return" is a hit on CCTV's screen，A banquet that innovatively integrates performing arts and catering based on Jiangnan culture·Xitang，Captured a large number of young people，In line with the current life attitude of mainstream consumer groups。This cooperation，will help Zhongke Guizhou Company acquire more users among more fashionable young groups。

And Cedar Culture and 188bet through this cooperation，Let “good life” further penetrate into people who love Coca-Cola culture。This activity is combined with different life scenes，Cleverly communicate across borders，Deliver the value of travel to users and consumers。

It is worth mentioning，In recent years, Cedar Culture and 188bet has used “Strong Roots and Hematopoiesis” 188bet to alleviate poverty，Promote Bijie to become Guizhou 188bet distribution center。As a benchmark enterprise in their respective industries，This time the two parties will integrate cross-border integration to explore public welfare innovation paths，In the future, Cedar Cultural 188bet will also actively carry out public welfare projects in Guizhou，Including love poverty alleviation hotline，Through online and offline linkage，In the Guizhou area, "Everyone donates a book，Poverty Alleviation Guizhou Tour" activity。