half a year ago，A brand new hotel brand - OYO Hotels has "set a single private equity financing record in the domestic hotel industry"，Beginning to be well known。The following months，This hotel brand has expanded its path on an "anti-traditional" scale，Add another "speed" tag。It is reported，OYO Hotels currently operates more than 7,400 hotels in nearly 300 cities across the country。As the data is refreshed，Attention from all parties has penetrated into all aspects of OYO hotels——“Running so fast，How long can it run？”、"The network is huge，Can the human efficiency keep up?？”、“How to focus on operation of an asset-light hotel？”

According to previous disclosure by OYO Hotel，Among these 7400 stores，More than half are located in second-, third-, fourth-, fifth- and sixth-tier cities or in lower-tier markets，These “capillaries” make OYO Hotel’s business territory，So what does OYO hotel rely on to create blood for these "blood vessels"？With questions，Recently, reporters attended an offline training session held by OYO Hotel in Haikou。

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"The hotel is 300 meters away from XX subway station"

This is when consumers book a hotel，Introduction to frequently seen locations。And during the OYO Hotel Academy Hainan special training，Reporters heard different interpretations of this extremely common guidance，Considered to be hinting to guests "how to leave"，Instead of "how to come"。"The correct introduction should 188bet online sports betting be，‘It’s a 300-meter walk from Exit C of XX Subway Station’” ，OYO Hotel Academy Course Highlights，The core of hotel location is ‘accessibility’，Just to make it easier for customers、More convenient、Enter your hotel more willingly。“Ensure that good products are filled first”、"Compress the contact time between customers and defective products"、“Don’t use ‘luxury’ as a room type prefix for budget hotels” and other such subtle operating methodologies，Appeared many times in OYO Hotel Academy’s operational thinking improvement courses。

January this year，“OYO Hotel Academy Project” takes the lead in landing in Xi’an，In the past few months, Dean Zhang Yu has taught a course called "Hotel Operator Thinking" to operating personnel distributed across the country。As an expert from the traditional hotel industry，He deconstructs hotel operations into “location、Product、Service、Four elements of price，Combined with actual cases，Helping front-line operations personnel improve single store operation capabilities。

 “How to judge whether a hotel needs to adjust prices？How much price difference can positively guide consumption？” OYO Hotel Academy Haikou Special Session on March 18th，Revolving around "price" among the four elements，An operation staff asked a question。"Optimize room type，Narrow the spread。”The course gives an example: a budget hotel with 291 rooms，11 room types in total，The price difference of each room type is 30-50 yuan，Guests often don’t know how to choose，The occupancy rate of the main room types is not high。In this case, price adjustment is required，Adjust the room before adjusting the price。Simplify the integration of alternative room types into 5 categories，The difference between room types is clear at a glance。Adjust price appropriately，The price difference narrowed to 10-20 yuan，Help customers 188bet app make decisions that meet their needs faster，Use price guidance at the same time，Prioritize selling good products。Adjusted，Customer experience has been effectively improved，The hotel’s average room revenue increased by 23 yuan，The occupancy rate increased by 26% simultaneously。

“Return to the essence of hotel operations”，Zhang Yu concluded，“It starts from the needs of customers，Don’t always think about how we sell，How to buy as a consumer。Continuously improve yourself，In order to get customers to continue to repurchase and bring better profits，Winning the approval of the owners at the same time。”The original intention of the OYO Hotel Academy project，I just hope to pass the training，Hotel operators can truly understand the customer’s choice logic from a technical and spiritual level。

Where does OYO Hotel spend its money and time?

September last year，OYO Hotels raises US$1 billion，600 million of which is for the Chinese market。"Where to spend the money？" has become the most popular topic in the industry and media。After the topic of financing has become too hot，OYO Hotel still maintains unparalleled speed。Reporter noticed，Huazhu Group, which had strategically invested in OYO Hotels as early as 2017，Its founder Ji Qi said this in "Founder's Notes": "The market must be big，Develop quickly，Want to grow bigger in China, a fast-growing market，It means you have to grow up fast”。This passage seems to reveal the motivation and core purpose of "OYO Speed" - to gain time。

In other words，Currently concerned about OYO hotels，Except “Where should the money be spent”？"Outside，You should also see "Where is the time used?"？” OYO Hotel has gained money and time for itself，Where are they spent？

We need to think through this issue，Depends on what this new brand lacks: lack of refinement。One step further，What is lacking in refinement: lack of talent。

If more than 7,000 hotels scattered in more than 200 cities are the "capillaries" of OYO Hotels，Then talent is the blood that fills these blood vessels，It is the muscle that wraps these blood vessels，The guarantee that allows OYO hotels not only to run fast but also to run stably。

Hotel is an operation-focused industry，And most traditional independent hotel owners lack operational thinking，This is the value of OYO Hotels。Shi Zhenkang, COO of OYO Hotels, once thought when the OYO Hotel Academy Xi’an Training Center was established，“Training is the most important part of OYO hotel’s in-depth and refined operation，Train every detail in place，Only to make the frontline better。Cultivate more operational elites，In order to serve our partners well”。

Reporter learned，Since its establishment，OYO Hotel Academy has carried out nearly 100 (online + offline) operations professional training，It has also provided more than a thousand operational talents across the country。The "HOO Project" launched in the second half of 2018 to leverage the back-end system，It is the fission of talents that doubles the effectiveness of training。

In the face of industry difficulties, OYO has a method to "make blood"

After three consecutive years of research on the current situation of human resources in China’s hotel industry，Industry research organization released the "China Hotel Human Resources Survey Report (2018)"。It is mentioned that the supply of reserve talents in China’s hotel industry is insufficient，Talent shortage and loss are problems faced by all hotel groups。In-school professional training lacks practice and is out of touch with the hotel market，Traditional hotel training focuses more on execution，And it is implemented in a relatively mature hotel，Lack of innovation and self-driving。

OYO Hotel School provides the industry with a reference for problem-solving ideas，Focus on single 188bet app download store operations，Facing the diversity of hotel personalities，Start from understanding consumer logic。Combining teaching and practical practice，Building a “Master-Apprentice System”，One-on-one mentoring，Cooperate with the internal promotion mechanism，Provide longer-term support for employees’ career growth。

One year ago，Industry media are still debating the attributes of “OYO Hotels”，There have been many interpretations from the outside world，Assign it to an Internet company、Hotel booking platform, etc.。Judging from the current path of OYO hotels，Direction points to the hotel management company，The main product provided is operation management services，That’s why it regards improving operating levels as its service commitment to owners。After confirming this premise，Let’s take a look at OYO Hotel, a latecomer in the industry，You will find that in addition to capital and scale，It still has rules and regulations，What OYO Hotel believes in is definitely not "beating the master to death with random punches"。

 “To be honest, I thought the operation had reached a bottleneck，Today’s course helped us solve many practical problems” after the Haikou special training，Feedback from a senior operations staff，“The most important thing is to learn the ideas and corresponding methodology，Realize that there is still room for improvement in many aspects”。Several new operators born in the 1990s expressed their opinions after listening to the class，The original knowledge structure is collided，They can’t wait to put the lessons into practice，“This is real practical training，We hope to have another class like this”。

Reporter learned，After the training course in Haikou，OYO Hotel Academy will also go to Sanya，and Guangzhou、Nanning、Kunming and other places continue to carry out training。OYO hotel stated，They hope that as the 188bet app download training course progresses，More operational professionals will continue to flock to the front-line "capillaries" of the hotel industry，Not only serves the brand itself，It will also help standardize the entire industry、Standardization and refinement。