Seven o'clock yesterday evening，Sunac held a Sunac cultural 188bet online sports betting brand launch conference at the Water Cube in Beijing，Wang Mengde, the second-largest person in Sunac China, and Lu Peng, the head of Sunac Culture and 188bet online sports betting, all appeared。At this press conference，Wang Mengde positioned Sunac China’s strategy as an “integrated service provider for a better life for Chinese families”，Mainly engaged in real estate，Services (generally refers to property)、Culture、Cultural 188bet online sports betting is the value point。

Sunac’s cultural 188bet online sports betting products have three sections，respectively Sunac Cultural 188bet online sports betting City、Sunac Resort、Sunac Town。The first two categories should be included in Wanda，The latter’s small town products，Sunac also hopes to create its own brand - Aduo Town。Sunac’s layout in cultural 188bet online sports betting is extremely grand，At present, there is no cultural 188bet online sports betting company in China that can accommodate these three types of products，Even covers “food, accommodation, travel, entertainment and shopping” in a true sense。

It is called grand because after it is opened，Emeifeng was also shocked by the business format of Sunac Cultural 188bet online sports betting。Water Park、Ocean Park、Ice and Snow Park、Sports World、Power Equipment Park、AR movie experience project、Cultural Industrial Park、Performing Theater、Mega Shopping Mall、There are many high-star hotels，Each project is located in core urban agglomerations or core scenic cities，covering an area of ​​over one million square meters。For example, Sunac’s upcoming Wuxi Cultural 188bet online sports betting City and Guangzhou Cultural 188bet online sports betting City，Both cover an area of ​​more than 3,000 acres。This type of business is complicated、Sizable destinations may only exist in the United States or Dubai，This is a product of the era of consumption upgrading of middle-class families in the traditional sense。Of course，Objectively speaking，The customer base of this form of cultural 188bet online sports betting radiates far beyond the scope of a single city。

In fact, this is the common thinking of real estate companies entering the cultural and 188bet online sports betting market across borders，General cultural 188bet online sports betting companies basically build a project first，Wait until it matures before copying the model for off-site expansion。Maturity refers to team maturity、Mature operating methods、Mature business iteration experience，In the early years, when real estate companies entered the cultural 188bet online sports betting industry, they were “pessimistic about life and death”.，The courage and tension of “do it if you don’t accept it”。

Of course，Emei Peak thinks，Regardless of local government or any type of enterprise，The ultimate goal of any cultural 188bet online sports betting project is land operation + urban development。Under this concept，Simply acquiring land and building houses can no longer satisfy the local government’s desire to promote consumption upgrade，It also cannot comply with the economic laws of industrial iteration，Sunac established Sunac Cultural 188bet online sports betting Group with the intention of deepening the operation of the cultural 188bet online sports betting industry, so it followed the trend。

188bet online sports betting China positions itself as an “integrated service provider for a better life for Chinese families”，This positioning is very high，Very real too。

“Very high” is easy to understand，A better life and inadequate and unbalanced development are the main contradictions today，188bet online sports betting’s strategic height is sufficient。Positioning is “very real”，What’s the explanation？

Let’s go back to the press conference last night，You should know that it is next to the Water Cube where 188bet online sports betting held the press conference，It is the main venue of the 2008 Beijing Olympic Games at the Bird's Nest Square。Bird’s Nest Square at 5pm on Monday, March 25th，Tourists with different accents still enter the Bird's Nest Square in groups，The tour guide’s flags are spread throughout the square。The elderly make up the vast majority of tourists。But if you look closely you will find，These elderly tourists with different accents have dark faces，Ultraviolet rays have left long-term marks on these outdoor workers，These massive elderly tourists should be mainly elderly farmers。

But you have to know，At 188bet online sports betting time of day，It is a day when most areas in my country are busy with spring plowing or preparing for spring plowing，Don’t they farm？Half an hour before the press conference starts，Conducted three random interviews in Emei Peak, Bird’s Nest Square。

Are you a farmer?？Yes，Is a farmer，from Anhui、Henan、Shandong。Not busy with spring plowing？The land has been transferred or expropriated。How did 188bet online sports betting come about？Report low-price tour group。

What’s behind these three answers？Talk from a small perspective，188bet online sports betting necessary to understand the characteristics of tourist groups，Talk about the details，You need to know a thing or two about the identity of tourists，What is more important is to be aware of the changes in consumption in our country and the welfare of the vast grassroots people at the macro level。

Shandong’s land transfer rate reached 40% in 2017、Anhui is close to 50%，Henan’s land transfer rate reached 30% in 2013，With the increasing hollowing out of rural areas，The land transfer rate of my country’s major “population + agriculture” provinces will accelerate，The number of landless farmers has doubled。You said，Can their consumption behavior not change？Whether their consumption behavior has upgraded？

In 188bet online sports betting spring plowing day、During working days，Bird’s Nest Square gathers a huge number of people、The silver-haired farmer who can’t see beyond the horizon。The customer base that truly supports the huge cultural 188bet online sports betting project，These are the changes in consumer behavior、Grassroots people whose spending power has quietly improved。

Silver-haired farmers’ spring plowing trip reflects the complexity of our country’s consumption structure，188bet online sports betting’s far from as simple as buying a house at the market launch。

Look，Real estate companies may focus on the urbanization rate，188bet online sports betting is related to whether the company can obtain land，Can the removal cycle be even shortened。Continuing to pay attention to the changes in population consumption behind urbanization is what cultural 188bet online sports betting companies should do，The so-called cultural 188bet online sports betting is another consumption scenario。

To sum up real estate as buying land and buying a house in one go，Then cultural 188bet online sports betting will have to compete fiercely in the mass consumer market for a long time，The basic daily skill is to understand the urban agglomeration consumer market、Industry、Perception of changes in crowd structure，And the product strategy behind the perception。

Does Sunac Culture and 188bet online sports betting really need to pay attention to such a wide scope?

Large-scale cultural 188bet online sports betting project of more than 3,000 acres，Investment intensity is extremely high，It is difficult for a single city market to support such a large amount of investment，For urban agglomerations, large economic regional markets and even the whole country，Is the ultimate choice for such large projects。

A simple example is Sunac Cultural 188bet online sports betting City composed of indoor water world、Indoor Ocean World、Power Equipment Park、Performing Theater、Indoor ski resort and other multiple or partial business formats，Obviously these businesses are mixed together for the whole season、Full time、Operate regardless of whether it is cloudy or sunny in winter or summer。This model not only focuses on the initial investment，Operation is also important，At the same time, Sunac Cultural 188bet online sports betting City spans the north and south of China, and the climate is very different from Harbin to Xishuangbanna、Different customer groups。Huge number of projects、Complex business format、Customer base is nationwide，This is the reality that Sunac Culture and 188bet online sports betting must face。

If real estate companies only focus on the past and present，Then cultural 188bet online sports betting companies will have to face the future。The future is not far away，Sunac Wuxi、Two cultural 188bet online sports betting cities in Guangzhou are about to open，All of these require Sunac Culture and 188bet online sports betting to grasp the changing trends of the domestic consumer market from a macro perspective，Understand the regional consumer market from a micro perspective。Since it is called Cultural 188bet online sports betting Group，Then the strategy and play style will be completely different，Even Sunac Cultural 188bet online sports betting Group’s style of play is different from the cultural 188bet online sports betting sector of other cultural 188bet online sports betting groups or real estate companies，Because Sunac Cultural 188bet online sports betting Group is too big，And also premature。

Let’s make a prediction.

The mainstream customer group contributing to Sunac cultural 188bet online sports betting projects may not be the group of people who buy supporting real estate，Not even the middle class with a higher net worth。The main contributing customer group of Sunac Culture and 188bet online sports betting may be the basic group for the next round of consumption upgrade，Including college students、couple、Silver-haired old man、Farmer、Small Town Parents、Old Town Family。

From crowd to demand and finally to product，There are too many variables superimposed on 188bet online sports betting chain。

Next, 188bet online sports betting needs to improve its product content、Product price strategy、Marketing Path、Product Portfolio、Second sales have worked hard to expand multiple dimensions。Open any two，How to improve the shopping mall passenger flow in Sunac Cultural 188bet online sports betting City、Cultural and 188bet online sports betting industry passenger flows are imported into each other？How to activate the water world after one hundred days of the golden period？...........

Of course，Sunac still needs to have a strong awareness of cost control at this stage，This kind of giant project can be profitable in cultural 188bet online sports betting operations in the first few years of operation？Too difficult。