The general idea of ​​the integrated development of culture and tourism is "if it is appropriate, it will be integrated"、Can melt everything”，At the work meeting of the Ministry of Culture and Tourism at the beginning of the year，High-level officials of the Ministry of Culture and Tourism proposed six major measures for the integration of culture and tourism，Industrial integration and market integration are important starting points。2019 is the first year to fully implement and promote the integration of culture and tourism，Standing at the entrance of a new era of cultural tourism industry，We need to follow the rules，More innovation，Gathering new forces，Together we plan a new career。

June 2019，The 4th China Cultural Tourism Consumption Innovation Summit hosted by Zhihui will be held in Beijing，This summit will bring together relevant national ministries and local cultural and tourism authorities、Colleagues from industry guidance institutions、Experts and scholars in the cultural tourism industry at home and abroad、High-level representatives of state-owned and private enterprises in cultural tourism、Project operator, etc.，With the theme of "keeping integrity, ingenuity, and innovation"，Starting from the big cultural tourism pattern，188bet online sports betting From the perspective of the whole industry chain layout，Systematic analysis of the inevitable integration of cultural tourism industry，Facing a brand new、The market with great ambitions，How to move forward，How to achieve product iteration、Mode optimization、Path Innovation、Keep pace with layout！

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The integration of culture and tourism is the general trend，Since the establishment of the Ministry of Culture and Tourism last year，The reform of 31 local and provincial cultural and tourism departments has been completed，All listed and established and leadership team announced，Culture and tourism are entering the fast lane of integrated development。How to better integrate culture and tourism、How to explore local culture is the primary issue facing people in the cultural and tourism industry。The first day of this conference will focus on new culture，Based on new market needs，Looking for new traffic from cultural tourism。

Prosper industries and explore new models of tourism poverty alleviation

Develop rural tourism,Can fully develop rural tourism resources、Adjustment and optimization of rural industrial structure,And promote farmers’ transfer employment and rural economic development,Provide more innovative paths for rural revitalization。Wanda Group、Vanke Group、Cedar Culture and Tourism Group、The cultural tourism group represented by Songcheng Group develops rural tourism，Promoted local economic development，Accumulated valuable experience。This conference will continue to set up a dialogue session on tourism poverty alleviation，And held the award of honorary enterprise for 188bet sports betting app download tourism poverty alleviation。

Innovate business formats and empower the cultural tourism industry

Under the development trend of “tourism +”，New cultural tourism formats continue to emerge，Become a new driving force for the development of cultural tourism industry。Night Tour、Film and TV Travel、IP、Technology、Sports Tourism、Camp education and other formats have become a hot topic in the industry，This conference，Yimeng Oriental Group、Qujiang Cultural Tourism、Fosun Travel、Tianmu Lake、Hengdian Group、Cultural tourism companies represented by Huaqiang Fantawild Culture and Technology Group will explain from different perspectives how "tourism +" applies innovation to empower cultural tourism。

Build a talent training mechanism and make up for talent shortcomings

New Cultural Tourism Era，Talent training and innovation are the keys to industry development。Currently, my country’s cultural and tourism industry is facing a severe structural shortage of talent，How to accelerate the construction of a talent training mechanism for the cultural tourism industry、How companies establish their own culture and tourism talent training system is a question that every company needs to think deeply about。This conference will invite Professor Wu Bihu from the Department of Urban and Regional Planning, School of Urban and Environmental Sciences, Peking University、Li Xinjian, Dean of the School of Tourism at Beijing International Studies University、Dean Zhou Lingqiang, School of Tourism, Zhejiang University、Bai Huiyuan, Vice President of Alibaba DingTalk、Che Mingyang, the president of Yuanjiacun’s “Huxiang University” 188bet sports betting app download and other big names discussed in depth how talent innovation in cultural tourism can empower the development of the industry。

Focus on cultural tourism IP and create core attractions

Cultural tourism IP is a key element for cultural tourism projects to create core attractions，Will determine whether the cultural tourism project can successfully achieve traffic aggregation。With the changes in the consumption environment of the cultural tourism market，IP is indispensable for the development and construction of cultural tourism projects。Today，What are the development trends of IP operations at home and abroad？How to localize foreign IP？How to iterate and innovate operation of cultural tourism IP？This conference will set up an international IP trading and destination marketing matchmaking session，Discussing cultural tourism IP operations、Problems of implementation and iterative development。

Empower destinations and help upgrade industrial structure

The cultural tourism industry has become an important pillar of economic growth in provinces and cities across the country，Highly regarded，But at the same time, we are also facing the pressure of transformation。Currently, my country’s cultural tourism industry is evolving from tourism-based、Extensive type to experience type、High quality type，How to integrate and develop tourist destinations？How “Tourism+” helps upgrade the industrial structure？

Grasp the trend of cultural tourism investment and explore the methods of cultural tourism investment

According to Zhihui statistics，The estimated investment in national cultural tourism investment in 2018 is nearly 4 trillion yuan，Many projects are entering 188bet Online Sports Betting and Casino the investment and development stage this year，How to achieve project success？This conference will deeply discuss the investment and operation of cultural tourism、The asset-heavy investment logic of cultural tourism、Layout strategy for cultural tourism investment、Integrated evolution from well-known IP to real-life IP。

Linkage between primary and secondary markets—Closed-door meeting on cultural tourism investment and financing

The guests invited to this conference are from the Department of Culture and Tourism、Tourism listed company、Large Fund、Cultural Tourism Group、Real Estate Company、Industrial Group、High-quality cultural tourism innovation project。

"2019 China Cultural Tourism Consumer Industry Investment Report" released

Following the release of the first cultural tourism consumer industry investment report in 2018，This year will continue to release China’s cultural tourism consumer industry investment report，Reveal industry development trends。

Summit Agenda

Trendsetters in the cultural tourism industry

We are waiting for you, gathering new strength and working together to create new businesses

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