Recently，Tongcheng Travel released the "2014 China Scenic Spots Mobile Internet Industry Report"，The following is the data presentation of various scenic spot industries under the mobile Internet big data。

2014 China Scenic Area Mobile Internet Industry Report·Overview

1.[Market] The tourism market continues to grow，Online ticket penetration rate will exceed 10%，The annual growth rate of online booking exceeds 100%，Comprehensive OTAs enter the era of oligopoly competition；

2.[Wireless] The scale of mobile Internet exceeds that of PC，Online travel APP installed base reaches 100 million level，Mobile bookings account for more than 70%；

3.[Weekend] Demand for weekend breaks explodes，Annual growth rate up to 500%，The main travel radius is 100 kilometers from the surrounding area；

188bet online sports betting 4.[User] The user’s travel planning is reduced，Temporary increase，Parent-child travel accounts for a large proportion，Consumption power has been greatly improved；

5.[List] Paradise destinations are hot，East China and South China are the most mobile；

6.[Holiday] The growth rate of travel during holidays is lower than that on weekdays，Users are more rational when traveling。

The penetration rate of online travel has further increased and the growth rate is faster than the overall growth rate of the tourism industry

In recent years，China’s total tourism revenue has steadily increased at an annual rate of about 10%，The penetration rate of domestic online tourism is increasing year by year，The annual growth rate remains at around 30%。Estimated 2015，Online travel penetration rate will exceed 10%。

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The proportion of the Internet is increasing year by year, with a growth rate of more than 100%

Online bookings accounted for 17% of individual passengers in 2014，It is expected to exceed 20% next year；The year-on-year growth rate of online bookings has increased significantly，Growth rate exceeds 100%；The overall individual passenger volume has an annual growth rate of 20%，Higher than the overall 188bet sports betting app download tourism market growth，Self-guided travel further impacts group travel。

Mobile users exceed PC users

Mobile phones have become the main Internet access device

Mobile Internet users account for more than 80% of the total Internet users

It has become a habit for users to book via mobile phone，Mobile booking tickets account for more than 70%

Weekend travel is growing rapidly, and citizens’ demand for weekends is surging

Year over 2013，The scale of online weekend travel bookings has increased nearly five times this year。The peak search demand of the week is concentrated on Saturdays，Instant search based on mobile Internet - instant booking features are obvious。

The self-guided travel radius is mainly around the surrounding area, with a certain extension

Within 100 kilometers，The area within about 2 hours’ drive is the preferred destination for customers

Customers’ travel planning is reduced，Temporary increase；Short-term and fast bookings become mainstream，50% of those booking trips on the same day

23% travel every week，Traveling once every two weeks accounts for 43%，Gradually becoming a high-frequency consumer；The number of travel days is concentrated in 1-2 days，Short-distance travel becomes mainstream；Customer order consumption 188bet app increased by 60%，Gradually transform from single ticket to multi-product booking。

Proportion of mobile bookings in advance

Parent-child trips account for a high proportion，Paradise-type scenic spots drive the development of leisure tourism

The sudden rise of parent-child travel，Paradise scenic spots are the most popular；Users over 25 years old have become the main consumers，Most of them have received college education or above，High user quality。

Top 10 destinations of the year and corresponding departure cities

Intercity tourism is the main focus, and East China has become the main destination

Demand for weekend travel increases，The growth rate during holidays is not as expected，More rational travel during holidays

Travel demand is relieved in normal times，The phenomenon of group gatherings during holidays has decreased