2014 is the first year of O2O，Pu Ge has elaborated on this point of view in speeches on many occasions: O2O is accompanied by the mobile Internet (smart terminals、Exploded by the rapid development of 3G/4G network，So "mobile O2O" is a more appropriate concept。About the popularity of O2O，This can be seen from the Baidu Index: In November 2013, the O2O index exceeded the popular e-commerce for the first time，After August 2014, the Baidu Index of O2O has regularly exceeded that of e-commerce，This is even more obvious on the mobile side。

Recently, Baidu released the hot search list in each segment in 2014，The “Top Ten Mobile Hot Search O2O Services” are worthy of attention。Should say，At this stage where the O2O industry generally lacks data support，Baidu mobile hot search O2O service list provides a more objective reference，Reflects the popularity of various subdivisions in the O2O industry。Brother Pu made a brief inventory and interpretation of this list，For all parties’ reference。

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Recruitment has become the most popular mobile O2O service，This may exceed many people’s expectations，Because compared to eating, drinking and having fun，Recruitment is obviously not the most frequent demand。But on the other hand，Recruitment is also part of people’s daily life；Especially for some labor-type jobs，The frequency of demand itself is very high；In addition, it was affected by the overall sluggish economic environment in 2014，The job stability of ordinary users is no better than in previous years，People’s concern for work has increased significantly。

The recruitment industry naturally has O2O attributes，Whether it is a veteran Chinese talent、Zhilian Recruitment、Worry-free future，Or the emerging liepin.com、Dajie.com、Lagou.com、Add recruitment services from 58.com and Ganji.com，After providing online docking services，188bet app Promote offline communication between employers and applicants。Judging from the situation of various recruitment websites，Mobile job hunting has become a trend in 2014，Internet Recruitment Week held not long ago on Lagou.com、The Double 12 Entrepreneurship Recruitment Festival hosted by Entrepreneurs and Zhou Botong was vigorously promoted through mobile terminals，The proportion of users applying for jobs through mobile terminals has increased significantly。

Mobile O2O popular service 2: movie tickets

The total box office of Chinese movies in 2014 is expected to exceed 30 billion，Compared to 21.8 billion in 2013, it will increase by more than 35%；In the context of a booming market，It’s no surprise that movie tickets have become the second most popular mobile O2O service。As people’s pursuit of life changes from food and clothing to spiritual improvement，The demand for similar movies has increased significantly。There are more and more Chinese elements in foreign movies、The rapid improvement of domestic film production levels has also boosted the rapid development of the film market。

Compared to catering、Beauty industry and other industries，Movie tickets are standardized products，Cinema lines have realized informatization very early，This also boosts the online sales of movie tickets。There are more and more sales channels for movie tickets，There are websites such as Meituan.com、Group buying coupons and ticket sales on Baidu Nuomi and other group buying websites，There is also something similar to Guevara、Online Ticket Network、A service platform like Time.com that focuses on movie tickets，Major theaters have also launched new online ticket purchasing platforms。Most of the above players focus on the mobile terminal，Coupled with pure mobile platforms like WeChat becoming a ticket sales channel，Promoted the rapid development of movie tickets on the mobile side。

The third popular mobile O2O service: transportation ticketing

Transportation ticketing mainly includes cars、Train、Aircraft、Ships, etc.，Undoubtedly one of the areas that ordinary users are most concerned about。The wave of people returning home from China during the Golden Week of the Spring Festival is known as the largest migration event of mankind，Transportation tickets are the key to migration。Also，With the improvement of people’s living standards，The demand for travel has increased greatly，188bet app This has also led to the development and prosperity of the transportation ticketing O2O market。

Different types of transportation tickets，Air tickets are the most information-based category，Official channels of airlines and various agent channels have taken advantage of the mobile Internet，With Ctrip、Tongcheng、Where to go、Online ticketing platform represented by Taobao Travel，Their development is generally "All in" mobile terminal；And train ticket purchasing platforms like 12306，Mobile terminal is gradually becoming the focus。And cars、Ship and other transportation ticketing，will be an area that mobile ticketing O2O can vigorously expand in the future。

The fourth popular mobile O2O service: travel tickets

Very closely related to transportation tickets are travel tickets，Because the destinations of most transportation tickets are tourist attractions，The introduction of tourist attractions has always been the most important content of major travel websites。over a long period of time，Tickets for tourist attractions have always been purchased purely offline，The proportion of online travel tickets in the PC Internet era is very low。

In recent years, travel ticket booking has become a hot topic for major OTAs，Battles similar to "one-yuan tickets" are often staged on various platforms，Attraction tickets have become a new entry point for tourism O2O。Ctrip、Taobao Travel、tuniu.com、Tongcheng、Mama Donkey、Xinxin Travel and other players are investing in travel ticket business，Greatly accelerated the onlineization of travel tickets, especially the mobile level。

The fifth popular mobile O2O service: taxi hailing, driving and renting a car

2014 is the explosive year of automobile O2O，A large number of automotive O2O companies have raised funds，The US$700 million raised by Didi Taxi as a representative shows the unusual popularity of this field。In the article "Inventory of China's 30 Popular Automotive O2O Companies in 2014" just released by Yiou.com，Yiou.com introduces the 30 most representative companies in the automotive O2O field，Taking a taxi and renting a car are the most important components。

Different from other services，Taxi and driving O2O have been based on mobile devices from the beginning，To some extent, the battle between Didi and Kuaidi allowed a wider range of people to use mobile payment and know the concept of O2O for the first time；The country has stepped 188bet sports betting app download up its crackdown on drunk driving，The demand for chauffeurs has increased as a result；eDai Chai, a representative O2O company in the field of driving, has received 58 city-wide investments while remaining independent，This proves that there are opportunities in the market。Also，In the car rental field, China Car Rental and eHi Car Rental were launched one after another in the second half of 2014，New P2P car rental O2O companies are also further promoting the development of the market。

Mobile O2O popular service No. 6: Catering

The catering industry has more than 2.5 trillion market size，is a typical high-frequency consumer industry，Therefore, catering will naturally become a popular mobile O2O service。Compared to other industries，The Internetization of catering started early，From initial dining information review to restaurant reservation，Then later, catering group purchase and catering takeout，Catering has always been the most popular industry。What needs to be mentioned is，There is a relatively professional platform for users to search for catering information，This reduces the chance that they will use search engines，This is one of the reasons why the catering ranking is relatively low。

Catering O2O is still popular in 2014，Especially in the O2O field of food delivery: the price war and public relations war of words between Meituan Food Delivery and Ele.me，Home Food Party、Living Radius、Click me、Line 0 and other weight-mode takeaway O2Os have raised funds and expanded their markets，Baidu Takeout、Taodiandian and other giants intervene，All of these are manifestations of the popularity of catering O2O。

Seven popular mobile O2O services: beauty and body care

There are two major development trends in mobile O2O in 2014: First, O2O expands from first-tier cities to second- and third-tier cities；Second, O2O is expanding from high-frequency industries such as catering and tourism to medium- and low-frequency industries such as American automobiles。The beauty industry includes hairdressing、Manicure、Beauty、Beauty and other fields，There have been many good O2O companies in hair and manicure，RuboBo.com、Fashion Cat、Beaver Home、Dudu manicure, etc.。

Beauty and body care are areas that require more decision-making，The industry currently lacks a professional information aggregation platform，Search 188bet app download engine is the main channel。But in fact，Beauty and body care is a large market that has been ignored，Most women are the target users；In 2014, many cosmetic and plastic surgery companies (such as SoYoung)、So beautiful) floating on the water，Investment institutions have also begun to increase investment in this field。

Mobile O2O popular service No. 8: Car maintenance

In recent years, cars have gradually become a daily consumer product for Chinese families，In Beijing、First-tier cities such as Shanghai and Hangzhou，The number of cars per 1,000 people is almost the same as that of developed countries，As the number of cars increases, the demand for car maintenance also increases。And，Car maintenance is relatively professional，Most car owners need to learn through the Internet to master it。

You can choose to go to the store for car maintenance，You can also choose door-to-door service。November 2014，Yiou.com once took stock of five domestic O2O companies that provide door-to-door car maintenance，They are: e maintenance、Kaladin、EasyJieka、Car Geek、Keeping a car at home，Almost every company has received support from investment institutions，The door-to-door car maintenance market is quite hot。

Mobile O2O Popular Services 9: Housekeeping Services

2014，Housekeeping O2O services have also come into the spotlight。ejiajie、Yun Housekeeping、Auntie Gang、Auntie is here、Lazy Housekeeping and other independent housekeeping O2O companies have successively raised funds，95081 from a traditional housekeeping background，Classified information website 58.com launches housekeeping service 58 Home，The housekeeping O2O market is gradually gaining momentum driven by various players。

Yiou.com previously published in "Housekeeping O2O Enters 2.0 era，Regional expansion becomes the focus" stated in the article，The rapid development of housekeeping O2O comes from three aspects: 1) The continuous development of user habits，Demand is gradually concentrated among those born in the 1990s；2) A large number of housekeeping O2O companies with different models、City，Enter the education market；3) With the help of capital，Competition from all parties has accelerated the development of the housekeeping O2O industry。

Top Ten Popular Mobile O2O Services: Home Decoration

The tenth most popular mobile O2O service in 2014 was home decoration，There are also a large number 188bet app download of O2O companies in this field that are educating and cultivating the market，Including: Shangpin Home Delivery、Meilele、Levi’s family、Qijia.com、X Group Decoration Network、Tubatu、Kujiale、Geek Beauty、Woodchuck、Liuzhuang.com、haogongchang.com、Together Decoration Network, etc.。Currently，Home decoration O2O is still in its early days，Also focusing on the PC side，There is a huge space for mobile expansion in the future。

The above ten popular mobile O2O services based on Baidu search，Reflects the degree to which various O2O services received attention from netizens in 2014，This can be used as a reference for practitioners to start O2O entrepreneurship to a certain extent。Today, when mobile Internet has fully penetrated into all walks of life，O2O is already in the present tense；2015，O2O is expected to remain popular，O2O related company IPO，And major O2O investment and financing events are worth looking forward to。

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