We don’t know how to define this era，But from the perspective of technological change，This can definitely be called an "intelligent" era。In a trance，The development of science and technology seems to have exceeded the limits of ordinary people's understanding，Revolutions of computer information again and again，The world has been completely transformed and recast，Artificial intelligence has reached an unprecedented height，Turing must not have thought of it，Machine learning will develop so fast。

The world is becoming "smarter".

The tourism industry has always been considered a profit-making industry，Major travel agencies rely on years of accumulation，Formed a tall and thick fortress wall，People outside the wall look inside the wall，Only a dark patch can be seen，The interests are intertwined，Intricate and intricate，Difficult for outsiders to understand。

Life in the world，It’s nothing more than “food, clothing, housing and transportation”，This one is “ok”，The most vast，Also the most meaningful。row，The grassy willows on the edge of the park in front of Danzemen，As long as three mountains and five mountains left Asia and entered Europe，As the old saying goes, "Read ten thousand books，Traveling thousands of miles”，Thousands of years later，This tourism culture has become deeply rooted in people’s hearts。

It is precisely because of the strong exclusiveness of the tourism industry，Internet companies as upstart businesses，Tried to enter but repeatedly hit the wall，Although with superb operating methods，Internet companies have cut off part of the market share，But compared to the entire market，But it’s still a drop in the bucket。Until the introduction of "intelligence"，Internet companies seem to have found a new shortcut，By providing information solutions for the tourism industry，Advance on the curve，Becoming an important part of the tourism industry - the "Smart Ring"。

So a new term was proposed - "smart tourism"。

The concept of “smart tourism” has been mentioned again and again，I don’t care whether it is wise or not，But the market is getting bigger and bigger。Data display from iResearch，The transaction size of China’s online travel market reached 11,725 ​​in 2017.900 million yuan，Predicted to 2022，up to 24621.400 million yuan。If you expand this number and write it，13 188bet online sports betting digits，Such a fat piece of cake，How can we not attract capital to covet？

But，Smart tourism was first mentioned in 2002，It has been more than ten years now，However, the so-called smart tourism，Still just a mirage in the void，The thunder is loud and the raindrops are small。

What is now called “smart tourism”，It’s just a recording of the tourist guide to the scenic spot on the web page。

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Being hit by waves of the Internet and digitization，Various industries are beginning to rush into so-called "intelligent transformation"，Trying to turn yourself into a trendsetter who is at the forefront of the times。But is this transformation successful?，We still need to peel off the layers of layers of novel concepts，Let’s see if it’s really unborn、Replaced bones。

Screen is the best way to be “smart”。Go back twenty years，The concept of intelligence had already emerged at that time，The walls of the buildings in "The Matrix" became touch-enabled computers，The protagonist is dotted in the void，Full of a sense of the future。

Today，With the substantial improvement of touch screen technology，“City-wide screen” has become an achievable thing。Intelligent transformation in various industries，Of course we need such a futuristic and cool thing，So，We are seeing more and more screens: in-vehicle touch screens in cars、Advertising screen next to the elevator in the apartment、Self-service machines for banking...even ordering at McDonald's，Everyone has a so-called "smart ordering screen"。

The screen is just the tip of the iceberg of the "intelligent" wave，But it is enough to get a glimpse of the chaos under this concept。The Internet must connect everything，Everything is trying to be tied to the chariot of the Internet。Installing automatic curtains is a smart hotel，If you put a clumsy orbital robot to deliver food, you dare to call it a smart restaurant，Using DingTalk to complete the “Enterprise cloud migration”，If you open a WeChat public account, you can say that new media is integrated。

The car is relatively good，Because the car itself can be a terminal，So adding smart devices is easier，But now there are many so-called “smart cars”，But now there are many so-called “smart cars”。

Overall，Some traditional industries are not so successful in seeking Internet breakthroughs，It’s okay to sincerely seek change，It’s just a speculation concept，Traditional industries are on the road to intelligent transformation，There is still a long way to go。

No surprise，Smart transformation of tourism industry，There are quite a few of the above problems。From government to business，From scenic spots to tourists，I have never really thought about where the “wisdom” of smart tourism should be reflected。For travel，It is absolutely impossible to simply move the business online，Because no matter what you say，You have 188bet sports betting app download to take a step forward when it comes to “traveling”。

Fortunately，Development of Internet of Things Technology，It seems to provide new ideas for smart scenic spots。There are some companies，Also began to seriously look for ways to make scenic spots smart，The first step to rectify the chaos has begun，Local governments have also realized that the reform methods that were only used to hype concepts in the past are definitely not going to work，Start really encouraging this industry。Smart Tourism，Spring is coming again。

Smart Tourism: It’s Difficult to Learn to Walk with Stumbles

Smart tourism is difficult to achieve for many years，Closely related to issues facing the entire industry。Due to the lack of a unified giant in the tourism industry，It’s more of a melee between a group of warlords of equal strength，Causing the market to be severely fragmented，User is in the process of traveling，Lack of a coherent and complete experience。The reason，The problem still lies in the industrial chain。

One of the industrial chain issues，depends on the supplier。Among several factors that lead to problems in smart tourism，The supplier’s problem is the most obvious and the most difficult to solve，Technology has become the biggest problem restricting the development of the industry。Because of the current smart tourism industry companies and solution providers，Most of them are transitioning from travel companies，Or Internet companies come across the border，Technical reserves on many hardware are seriously lacking。

It’s easy to understand with an example: the designer gave a wonderful and excellent design plan，From user route to technology experience、From interpretation of scenic spots to cultural inheritance，But under implementation，The problem will be highlighted，There are very few suppliers who can carry the design concept，It is difficult to find the source of production for many scenic area equipment。This is like a mobile phone manufacturer designing an excellent comprehensive screen solution，But no manufacturer can produce this screen，It’s embarrassing，Know it as soon as you think about it。

Industrial chain issue 2，lies in homogeneity。Enterprises in the tourism industry today，Concentrate a lot on a few profitable points，The supporting link in the industry is slightly less profitable，Little attention is paid to it。For example, the travel link on the cultural tourism line (train tickets and air tickets)，A large number of companies gathered，Ctrip was also born、Tongcheng and other large companies；However, it is difficult to solve the problem of ticket sales for scenic spots online，No one wants to supply intelligent equipment to scenic spots。

Those who can make quick money rush to it，Those who have deeply cultivated the foundation are running away，Seriously homogeneous throughout the chain，Lack 188bet sports betting app download of division of labor。The key to the industrial chain is division of labor and efficiency，Without division of labor, there will be no implementation，Everyone in an industry chain does one thing，"Chain" is naturally difficult to become "Chain"。

Industrial chain problem three，It lies in the profit point。An industry has developed into immature，An important measurement indicator is whether it can form a sustainable profit model。Smart tourism has developed so far，In fact, all companies have not tasted the benefits of this yet。The market is huge，But it’s all the “tourism” part that makes money，There is really no mature business model in the “wisdom” part。

When smart tourism was first proposed，It is also a popular area for capital gathering，But after several investments，Basically no profit，The industry has never produced a successful case that can be used as a benchmark，Seeing that I can’t make any money，Capital will gradually cool down，formed now"Smart Tourism"The phenomenon of concepts being popular but not popular in the capital market。

In this case，Many companies have launched smart tourism projects，It is also a bundled gameplay。For example, real estate + smart tourism、Amusement park + smart tourism, etc.，Tourism has become a tool for companies to acquire land and obtain policy dividends。Everyone wants to make money through peripheral products，Tourism itself is turned against tourists，Become a cover。Tourism investment itself does not generate profits，Core profits are made by other links，Such a deformity，It is naturally difficult for the smart tourism industry to develop healthily。

Industry chain problem four，Difficult flow of funds。It is precisely because of the fragmentation of the industrial chain、Unclear profit points and other reasons，It also makes it difficult for funds to flow within the industry。Although the tourism industry generates trillions of revenue every year，But there is very little cash that can really support the development of the industry。In this case，The Matthew Effect in the tourism industry is becoming more and more serious，The leading giant is in the greenhouse，Insufficient motivation for reform，SMEs lack funds，Weak innovation。

Industrial Chain Issue No. 5，Data split。In the era of intelligence，Algorithms and computing are becoming the core engines of business development，Future business decisions will increasingly rely on machine learning。And for smart tourism，To be more “smart”，You need massive data to analyze user behavior，Continuously obtain positive feedback through the method of probability theory，Optimization results。

So in a sense，Data will become the key to whether smart tourism can be "smart"，But in the current environment，Various companies、Every link，Data is seriously fragmented，Some nodes have no awareness of data 188bet app tracking，This has led to the entire industry doing different things、Everyone has his own words，The industrial chain is more difficult to close。

The wind of ToB is rising suddenly, smart tourism will take advantage of the east wind

Speaking of 2019，One key word is “Industrial Internet”。Major companies are focusing on ToB business，Sounding the clarion call for the industrial Internet，Officially entering the "second half" of the Internet。

The wind of industrial Internet blows，Smart tourism is suddenly placed on the center stage again。In the context of industrial integration，Opening up all links of the smart tourism industry chain is beginning to become a reality，Internet dividends are exhausted，Major giant companies are also beginning to be willing to dig deeper into the basics，At the same time，Due to AR、VR、The gradual maturity of artificial intelligence and other technologies，The industry’s feasible solutions have also been extended。Policy、Environment、Industry、Technology，All show their advantages for smart tourism。

Looking back at the development history of smart tourism，Mostly in two forms。Broadly speaking，Online tourism and intelligent scenic spots both belong to the category of smart tourism。The online travel market is easy to understand，Buy scenic spot tickets online、Viewing travel guides, etc. fall into this category；The intelligence of scenic spots refers to the way of intelligent informationization of scenic spots，Providing better services to passengers、A more convenient visiting experience。

To put it bluntly，That is, one is to spread out with tourists as the center，Develop smart solutions around tourists themselves、Personalized travel plan。User selects from destination、Transportation、Hotel accommodation、Scenic spot tickets、Visiting tour guide、Route planning、Pre-tour communication、Share after the tour，All have a complete set of experiences。This form is focused on tourists，Meet tourists’ needs for upgraded travel experience。Many ToC products on the market today，Just start from this aspect，For example, Ctrip Qunar is to meet travel needs，Mafengwo is to meet the needs of pre-tour communication and post-tour sharing。

Another form is to use scenic spots as the starting point，Around tourist attractions，To carry out its comprehensive tourist throughput reception planning。The core of this form is how to let tourists enter the scenic spot，Have a better experience。Give an example，Many museums now put a QR code next to cultural relics，Scan the QR code to view various information about this cultural relic，This is the simplest form of expression of scenic spot intelligence。

Of course，Let the scenic spot become truly smart，Placing a QR code is not enough，Scenic spots need a comprehensive, multi-level solution，From the smart facilities in the scenic 188bet app area，Visit the cultural and cultural attractions，To the interactive experience of attractions and tourists，There is a center for overall coordination and planning。

I made a mind map to make it clear at a glance. 

 At first glance, the three realms of smart tourism

Although the direction is clear，But smart tourism has been slow to develop，It fully proves that the road to smart transformation is long and difficult。

Smart tourism must achieve great success、Business leader，Must pass through three realms:

A large number of big data records of scenic spots，Data connection，Prediction of tourist behavior，Intelligent optimization resource allocation results，This is the first realm；

Internet of Things in Scenic Spots，Things are connected，Regional Chase，Interaction，Matrix scenic facilities，Inclusive users，Smart Experience，This is the second realm；

Generate interaction，Scenic spots proactively reach tourists，Conversation with user，Intelligently formulate personalized tour plans in advance，Interaction between people and objects，This is the third realm。

Smart tourism is a relatively slow market，With the advancement of technology and the exploration of business models，We will surely find a suitable development path in the future。Slow maturation is not necessarily a bad thing，The little germ has enough time to thrive，Deeper Roots。Going through hardships，The bubble will always pop，Bringing a truly inclusive smart experience。

Just imagine，Someday in the future，Say something to the smart assistant on your phone，“I want to see ancient wooden structures，Budget 3,000 yuan”，The intelligent assistant will recommend suitable attractions for you，After you choose Datong Hanging Temple，The smart assistant has already booked train tickets and scenic spot tickets，There is an online taxi to pick you up and take you to the train station。

Swipe your face to enter the scenic spot，According to your requirements of learning ancient architecture，Recommended a scenic route for you、The "Mortise and Tenon Wood Building" themed route with typical wooden structure buildings，The intelligent assistant automatically calls up the background and cultural explanations of each place for you along the way。Arrived at the VR experience center，You also experienced the construction process of the magical Hanging Temple。

What a cool thing.

*this文来Source: Titanium Media, Author: HengHuh, original title: "Smart tourism, a fantasy under the wave of intelligence?》.