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LoginThe May Day holiday is coming,Bookings for various travel products continue to be hot。In order to extend the stay time of tourists,The tourism industry is frequently creative,Pass light show、Music Festival、Integration of parent-child interaction and other modes,Attract tourists to turn on the "night tour mode"。
Meanwhile,The night also gives travel a different charm。The "2019 May Day Domestic Tourism New Trend Report" recently released by Meituan Dianping shows,Judging from the current tourist area ticket booking situation,Sales of theme park nightclub products continue to increase。where,Looking up at the stars on the Ferris wheel has become a popular choice for night excursions,The Ferris wheel list on Dianping’s “must play list” has also become the most popular seasonal theme scene list。
188bet app download The reporter learned from many tourism agencies,“Night travel mode” is actually not uncommon。For example,Shanghai Pujiang Cruise、Guangzhou Night Tour on the Pearl River、Hong Kong’s Symphony of Lights and other sightseeing cruise projects have always been popular with tourists。In recent years,With the integrated development of the cultural tourism industry,There are also more and more “night tour” projects,Folk arts, singing and dancing、Technology Light Show、Night food, etc.,Highly sought after by tourists。
“Enriching night tourism products is the key to solving the ‘difficulty in retaining tourists’,Not only can it optimize the structure of the cultural and tourism industry,It can also quickly form new consumer economic growth points。" Lin Zhanglin, director of the Scenic Area Cultural Tourism Industry Research Institute, believes,current,The tourism industry has entered the all-time and all-region era,Developing night tour products can allow people who work during the day to relieve stress in leisure at night,Enables foreign tourists to enjoy night tours at the destination,Opportunities to create overnight stays,It also enriches the image of tourist destinations。
Lin Zhanglin gives an example,Night Safari next to the Singapore Zoo,Is the world’s first zoo built specifically for nocturnal animals。The park will not affect 188bet Online Sports Betting and Casino the lives of animals,Through exquisite lighting technology,Allows tourists to clearly see thousands of animals with different expressions,The experience is very novel。
“‘Night tour’ has always been a favorite among tourists,Because even in the same place,The scenery during the day and at night also has its own characteristics,Many of the charms of the famous ‘city that never sleeps’ need to be experienced through night tours。"Introduced by Wang Zhenyue, Director of Zhongxin Tourism Direct Customer Marketing Center,More and more cities now、The destination is added to the "Night Tour" list。
From the perspective of consumer groups,couple、Bestie、Friends and family travel,Constitutes the main consumer force of "night tours"。At the same time,Have higher requirements for night tour experience。“As the tourist experience changes from a casual visit to an in-depth experience,Especially people for bar culture、Catering、Night shopping、Demands such as live performances are becoming more normal,The same light show night tourism products can no longer meet the needs。" Analysis by Dr. Han Yuanjun of China Tourism Academy,Tourist destinations should pay attention to the creation of urban cultural tourism products,For example, 24-hour City Bookstore、Local theaters, etc.,Especially some cultural ones、Differential and characteristic night 188bet Online Sports Betting and Casino tour products,It is expected to become a standard feature for tourists’ life experience。
Han Yuanjun said,Traditional attractions must fully respect tourists’ entertainment、Fashion、The yearning for technology, health and other elements,Presenting different attractions and products in a modern and relaxed way,Only when others don’t have it, I have it、People are better than me,Naturally combine normalized leisure life with differentiated stage performance products,Only in this way can we truly occupy the market。
“The development of night tour products must also pay attention to the harmonious coexistence between man and nature。"Lin Zhanglin also thinks that,The development of night activities requires not only a variety of creativity but also continuous innovation,It also requires coordination and cooperation from multiple departments。He suggested,Attractions are developing night tour products,On the one hand,Avoid strong lights at night causing disturbance to animals,Deprive animals of night time;On the other hand,Urban landscape lighting also requires humanized design for human activities,For different environments、Different lighting requirements,Adopt different lighting methods,Ensure harmony、Security,So that tourists can swim in it、Enjoy it。
188bet sports betting app download :Economic Daily, author of this article: Ji Leilei, original title: "The May Day holiday is approaching, and sales of night tourism products are booming》。
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