December 23，Wanda Commercial Real Estate will be listed on the Hong Kong Stock Exchange，In the listed asset package，The Wanda cultural industry and tourism assets that were originally planned to be added did not appear。

December 20，Wanda Group Chairman Wang Jianlin said frankly at a media conference in Wuhan，Except Wanda Commercial Real Estate，Other assets of the group will also be planned for listing based on operating conditions，And 2015，Wanda Group will start from finance、Culture、Four areas of tourism and e-commerce，Seeking another transformation。However，When will other assets be ready for listing，Wang Jianlin did not give a clear timetable。

A person familiar with Wanda Group told reporters，Currently，Wanda Group’s layout tends to be diversified，There is also the possibility that it will spin off the cultural tourism industry and list it in the future。

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December 20, 2014，The Wanda Han Show Theater and Wanda Movie Park invested by Wanda Group in Wuhan are officially open for business，As one of the supporting facilities of 188bet sports betting app download Wuhan Central Cultural District，The total investment in the two projects reached 7 billion yuan。

2011，The 188bet sports betting app download Wuhan Central Cultural District invested by Wanda Group in Wuhan officially announced the planning plan，The two purely cultural tourism projects of Han Show and Wanda Movie Park became the highlights of the plan，This is also the beginning of Wanda Group’s investment in the cultural tourism industry。Wang Jianlin said，In fact，For the Wuhan Central Cultural District plot，Initially I also thought about building a central business district，But in China including Wuhan market，There are already many real estate projects that advertise the central business district，To avoid homogeneity，The company positions it as a cultural business district。

This seemingly “brain-slapping” decision is not without comprehensive consideration。The above person stated，Wanda’s Central Cultural District has a special geographical location，At that time, Wuhan City launched the "Six Lakes Connectivity" project (that is, Wuhan City's plan to control water pollution in the city，A project to fully connect six lakes in the city)，The scope of Wanda Central Cultural District just connects Sha Lake and East Lake among the six lakes，The two lakes are located within the inner ring line of Wuchang District, Wuhan City，The natural resource conditions are very favorable，Around this scarce resource，Wanda Group plans to invest 50 billion yuan，Conventional business layout、Residential、Office and hotel formats，The cultural resources in Wuhan are even scarcer，Wanda Group will arrange the Han Show and Movie Park here，Obvious differences 188bet Online Sports Betting and Casino from other business districts。

Follow Wang Jianlin’s layout，The above two projects were planned to open at the same time as Han Street in 2012，But in the end the construction period of the two projects was longer，It was not officially opened until December 20 this year。

Wanda’s cultural and tourism industry projects don’t stop there。Currently among the public projects，Wanda Group created another Dai show on stage in Xishuangbanna, Yunnan；More than a month ago，The group invested 50 billion yuan in Guangzhou，Preparing to build a cultural tourism city called Wanda Guangzhou City；In Wuxi City, Jiangsu Province，Wanda is also planning to build a theme park。

“The Wuxi project is to compete with Shanghai Disney，Competitors of the Guangzhou City project are targeting Hong Kong Disneyland。"Wang Jianlin said，

For the purpose of investing in culture，Wang Jianlin said frankly，“The purpose is to make money。Currently，The already opened movie parks and Han Show investment returns are good。Especially in August this year，Within three weeks after the Han Show starts selling tickets，All tickets until June 30 next year are sold out。According to the group’s plan，The average annual revenue of the two projects can reach 1.5 billion yuan。In other words，It is expected that the two projects will be put into operation for about 3 years，Wanda Group can recover its investment cost。”

Wang Jianlin thinks，Chinese people actually have a great demand for culture，China also needs cultural innovation products，Hanxiu ticket sales，Reflects this market demand。

Seeking another transformation

Wang Jianlin revealed，Although Wanda Commercial Real Estate is about to be listed on the Hong Kong Stock Exchange，But Wanda is seeking a new round of transformation，The current transformation direction is culture、Travel、Finance and e-commerce fields，The specific plan will be officially announced in January 2015。

However，The current main income of Wanda Group still comes from real estate，Wang Jianlin admitted，E-commerce does have an impact on the offline market，But the industry it impacts is mainly the influence of bag shopping。Currently，China’s total consumer market exceeds 25 trillion yuan，Among them，Only one third of bag consumption，Other consumption including travel、Culture、The three items of food and beverage consumption add up to more than 10 trillion，A larger proportion，E-commerce has not had such a big impact on these areas，These areas have also become new directions for Wanda Group’s transformation。

Wang Jianlin pointed out，Years ago，Wanda Plaza has already proposed to reduce bag consumption to less than 50%，The new generation of Wanda Plaza is positioned as a cultural and commercial complex，Among them，80% of the business is entertainment and catering projects，The greater the proportion of these businesses，The smaller the risk of being impacted by e-commerce。

Also，Wanda Group also develops its own O2O e-commerce model，Build online、Offline integrated e-commerce。For this mode，Wang Jianlin explains，“For example, the attractions in Wanda 188bet online sports betting Park，The longest queue time may reach 3 hours，Some customers will be very annoyed，How do we solve this problem？One of the projects our e-commerce company does is the queuing system。For example, a customer places an order，You can know the number in line at home，Decide the time to go to the site，Thus reducing queuing time。”This O2O model will be integrated with Wanda Group’s offline industry。

Wang Jianlin pointed out，How to face e-commerce，It’s innovation，If you just cater passively，Will eventually face death。