In recent years，With the excessive inventory of high-star hotels、Growth is slowing down，Budget hotels are in urgent need of updating and upgrading，Mid-range hotels have become the “main battlefield” for brand games。Meanwhile，A huge 188bet mobile group growing locally in Central China with huge 188bet mobile stock and consumer market，There has long been a gap in the field of brand recognition and clear brand matrix。

Cities along the Central China High-speed Railway, with Wuhan as the national central city, have gradually become the target markets of major mainstream brands，As someone who has been deeply involved in the 188bet mobile industry in Central China for 26 years、New Beacon 188bet mobile Group with strong regional brand recognition，What kind of answer sheet have been handed over for the Central China market？

Regional central cities have obvious advantages and 188bet mobile brand resources are scarce

Central China has rich history and culture，Convenient water and land transportation，Is one of the areas with the richest tourism resources in the country。But the surprising thing is，In this strong area，There are few well-known mid-range 188bet mobile brands。

Among them，As the central city in central China，Wuhan has a relatively large tourism 188bet mobile、Strong economic development environment and excellent transportation location advantages，And has long been the dominant "oligarch" in one city。According to statistics，Within the past five years，Wuhan accounts for 40% of Hubei province’s tourist arrivals，Tourism revenue exceeds half of Hubei Province。

In the face of such a large flow of people，The unit price of its 188bet mobile is always low，188bet mobile brands worth over 1,000 yuan are basically out of stock，There are many independent hotels，There is no matching 188bet mobile chain brand。This is not only the dilemma faced by Wuhan City，It is a common dilemma throughout Central China，Despite the fierce competition in the domestic mid-range 188bet mobile market，But in central China，The 188bet mobile market still lacks mid-range 188bet mobile brands with export and copy capabilities，The era of separatism among heroes seems to have not yet arrived。

The opportunity period for China’s mid-range 188bet mobile brands and chain rates

The most prosperous 20 years of China’s commercial real estate have ended，The current situation of commercial real estate is that a large number of properties have extremely low utilization rates，The market should not and will not have more increases，Destocking has become the first step in the general trend。The 188bet mobile market also has a large number of old hotels that need to be upgraded、Old、Idle property，Inventory renovation has become the biggest opportunity for 188bet mobile development。

With the sinking of high-end consumption、Mid-range mass consumption，Mid-range hotels have become the biggest beneficiaries。In recent years, my country's policy of restricting the consumption of three public servants has caused the customers of the original high-star hotels to sink to mid-range hotels。While residents’ living standards are rising、In the context of consumption upgrade，Mid-range hotels gradually replace budget hotels，Become the 188bet mobile darling of the market。Both from product design and business management，Consumers have reached a consensus on mid-range hotels，Mid-range hotels have become a 188bet mobile investment hotspot in the market。

The market layout of 188bet mobile brand giants has also heated up。Since 2013，Huazhu invites large-scale investments for its mid-range brands All Seasons and Starway，Jinjiang expands its mid-range brand Jinjiang Metropolo and acquires the well-known domestic mid-range 188bet mobile brand Vienna，Home Inn Select, a subsidiary of BTG Home Inn, has also begun to expand。2015 to present，Mid-range hotels have fully entered the chain chain、The accelerated integration period of groupization。

Overview of the entire domestic 188bet mobile market，The 188bet mobile chain rate in my country is only 22%，Compared to the 70% chain rate in the United States，There is still a lot of room for development。And the data shows，The chain rate of mid-range hotels in my country is only about 14%，Less than budget 188bet mobile，Basically the same as high-end hotels，Great potential for improvement。

In terms of core competitiveness，Mid-range independent hotels can rarely compete with chain hotels。According to incomplete statistics，Comparing 188bet mobile chain brands and independent hotels of the same grade，The average single-room investment of chain hotels is generally 20,000 lower than that of independent hotels，20 yuan lower in various costs for a single room，The Rev PAR is 70 yuan higher，10% higher in both GOP and annualized rate。This means，A huge 188bet mobile stock market，In urgent need of chainization and operation optimization。

Mid-range hotels move toward branding、Chain development has become the mainstream of the market。But due to the scarcity of properties in first-tier cities、Franchisees are more selective in brands，Causing various brands to encounter obstacles in their frontline expansion，Second line、The development of third-tier cities is soaring。The market is gradually sinking，Cities below the first tier are ushering in a period of greater opportunities。Central China where there are a lot of market gaps，A recognizable 188bet mobile is needed to guide the market towards chain transformation。

The first asset-light export and 188bet mobile chain of mid-range hotels in Central China

Compared to the current situation where mainstream mid-to-high-end brands gather in Beijing, Shanghai, Guangzhou and Shenzhen，The 188bet mobile is large、Central China with large market demand，There is no product with real brand recognition yet。Market gaps are opportunities，An even bigger challenge。Can regional leader New Beacon 188bet mobile Group lead the transformation of the 188bet mobile market in Central China，Broken Brand Symbolization？

In "Clear Brand Matrix，Under the strategic layout of "developing chain operations"，New Beacon 188bet mobile Group hatched the first minimalist idea based on "Tao follows nature"、Combined with the experience needs of the new generation，Reflecting "sometimes returning to nature"，Xipu 188bet mobile, a mid-range boutique 188bet mobile brand for light business travelers that can be fashionable and elegant。

To this，Que Xingbo, CEO of New Beacon 188bet mobile Group Business Group said，Since Xipu 188bet mobile，New Beacon 188bet mobile Group will be based in Central China，Redefine boundaries，Form a recognizable brand matrix，Accelerate the chain process。

1. Branding of existing 188bet mobile

New Beacon 188bet mobile Group, which has been deeply involved in Central China for 26 years，Now firmly ranks as the regional market leader with a stock of 70 hotels。Que Xingbo said，Now is a good time to cultivate a brand in Central China，For business、Both the team and the market have benefited a lot。New Beacon 188bet mobile Group has reached a certain scale and size，But there is still a lack of standards and consistency。For New Beacon 188bet mobile Group，The chain will start from the clarification of the brand matrix，Redefine brand boundaries。Since the incubation of Xipu，The group’s existing brands will gradually be upgraded and transitioned to the new brand matrix。From design standards、Cultural connotation，To business model、Product structure、 Business operations，Each brand will have a unique positioning，Not a single entity。

2. Refined membership operation

According to Que Xingbo，New Beacon 188bet mobile Group currently has 3 million members，Member needs of each business type are quite different。In the future, New Beacon 188bet mobile Group will continue to conduct market research on the differentiation of audience needs，Operation through refined audience groups，Increase consumers’ awareness of the brand，Consolidate member loyalty and enhance brand recognition。

Then，How to consolidate the existing membership stock，Expanding the membership system？Actually，Back in 2015，Kaiyuan、City celebrities、Huatian、New Beacon、Dawn、Guangdong and other six major domestic 188bet mobile groups join forces，Establishment of 188bet mobile alliance，Establish a third-party independent operation platform，The number of members has exceeded 10 million。However，In Que Xingbo’s view，Although the opening up of the alliance membership system has made a breakthrough in the scale of stock，But the overall effect is not satisfactory，User activity is not high。

Long time，Suffering from over-reliance on OTA，188bet mobile development is limited，Expand membership system、Opening up direct sales channels has become a new direction for brands to try。The 188bet mobile alliance is a signal that the industry is moving from competition to co-operation，But the inherent problems have never been solved。Six major 188bet mobile groups in grade、Region、Talent、System、Differences in standards，The opening up of the membership system only achieves the physical accumulation of quantity，But the same chemical reaction cannot occur。

3、How Xipu’s product model and business model fit in with future 188bet mobile chains、Stock market value upgrade，And how to support product launch with a powerful operating platform？

Targeting the pain points of 188bet mobile investment，In line with market development needs，About performance、Talent、Mode，Xipu 188bet mobile product core design team has conducted careful thinking and layout: performance，Covers single property value、Per capita output value、Single room cost、Profit rate and annualized rate；Talent，Strong Reserve，Strong training，Strong output，strong supervisor，Strong incentive，strongly competent；Mode aspects，Only in investment model、Product model、Customer group positioning、Based on store construction standards and profit model，More system platforms、Operating mechanism、Central Transport、Empowerment Supervision、Feedback optimization and cultural core assistance can maximize the value of 188bet mobile product operations，Solution to investors’ worries。

Que Xingbo said，Joining and investing in Xipu 188bet mobile has its advantages。Selective implantation of N+ business formats from New Beacon 188bet mobile Group to achieve traffic import，Have both 6 differentiated commercial values: cost advantage、Construction time advantage、Advantages of new materials、Financing support advantages、Operating cost advantages and operating platform advantages。Currently，There are three ways to join and invest in Xipu 188bet mobile: full entrustment management，Brand franchise services and cooperative operations。

quexingbosheng，Xipu 188bet mobile targets the new generation and urban middle class，Selectively implant N+ business formats in addition to the 188bet mobile accommodation function，In order to achieve traffic growth and interaction，Deliver “more fun” to global travelers、“More fashionable”、"Smarter"、A “more interactive” new business travel lifestyle experience。

The arrival of Xipu 188bet mobile，This is the beginning of New Beacon 188bet mobile Group’s development towards brand symbolization，It is also a signal that the entire central China region has entered the transformation of brand chain。Que Xingbo said，New Beacon 188bet mobile Group will base itself in Wuhan，Consolidating Hubei，And gradually spread to weak areas around Hubei and along the high-speed railway，In the future, we will go deeper into Sichuan, Yunnan, Shandong and other regions，Complete point、line、Polygon area layout。It is reported，New Beacon 188bet mobile Group also plans to do so within 5 years，1000 new hotels，The number of stores will exceed 2,000 by then。