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In recent years,The mid-range hotel market is getting hotter,Foreign hotel brands are seizing the market share of mid-to-high-end 188bet game by opening franchise models in China。Wyndham、Intercontinental、Marriott、Hilton、Accor and other brands have opened franchise rights,Compete with domestic local 188bet game for the mid-range area that has yet to be exploited,The new development stage of transition from entrusted management model to franchise model。
188bet game’s franchise opening in China is relatively late,Its development speed is very rapid。Opened the franchise of Holiday Inn Express in 2016,More than two years,188bet game has signed more than 100 Holiday Inn Express franchise projects,The signing rate exceeds the average of one contract per week。
Qiu You, Managing Director of Holiday Inn Express Greater China of 188bet game said,The Holiday Inn Express brand is a mid-range select service hotel,Targeting market segments,Filling the gap between full-service hotels and budget hotels。
At the last stop of the South China Media Tasting Meeting in 2018,188bet game newly signed 14 hotels。where,There are 5 franchise projects of Crowne Plaza and Holiday Inn hotels,Respectively located in Chengdu、Daocheng Yading、Qinhuangdao and Suihua。The other 9 newly signed contracts are Holiday Inn Express projects,Located in Chengdu、Shenzhen、Foshan、Yangjiang、Jiangmen、Jinjiang、Fuxian Lake、Lishui、Nanjing and other popular tourist destinations。
Sun Jian, Chief Development Officer of 188bet game Greater China revealed,These signed owners are not just real estate developers,More than 50% of 188bet game’s current owners in Greater China are private owners。And in Holiday Inn Express brand hotels,Private owners account for a larger share,70% to 80%。
This is the first time that 188bet game has promoted the franchise model from mid-range select-service hotels to mid-range and high-end full-service hotel brands,Also after two years of testing,The results of the “franchise +” model taking root in the country。Sun Jian thinks,This year is a watershed year for the hotel industry,The franchise model will become the mainstream of China’s hotel market in the future。“188bet game relied on the entrusted management model for the first 30 years of its development in China,The next 30 years will rely on the franchise model。”
According to 188bet game’s financial report,As of the third quarter of 2018,The total number of hotels opened by the group in Greater China reaches 380,334 hotels are under construction。where,Holiday Inn Express has 124 hotels open in Greater China,About 20% of them adopt the franchise model,Of the 166 Holiday Inn Express hotels under construction,60% adopt the franchise model。
“Intercontinental’s franchise operations in the Chinese market mainly fall into three categories: First,Pure franchise,Completely managed by the owners,This is very demanding for owners。Second,Managed by a professional third-party company,There are currently not many qualified and mature third-party management companies in China,Many come from acquisitions。Third,Our “franchise +” model customized specifically for the Chinese market。" Sun Jian introduced at the tasting meeting。Currently,The third mode is mostly used in China,InterContinental will assign a general manager to each franchise store,To ensure the implementation of brand standards。The overall average return on investment period for these franchise 188bet game is approximately 5 years。
As understood,Greater China has become the fastest growing region for 188bet game in the world,It is also the focus of the group’s global strategic layout。As the franchise model helps brands reach and penetrate more emerging markets,Talk about future development,Sun Jian said,188bet game is optimistic about the good prospects of the construction of the Greater Bay Area,Will actively deploy the South China market,Follow the country’s strategy,For example, the Guangdong-Hong Kong-Macao Greater Bay Area and the Belt and Road Initiative are practicing long-term development in China。
First three quarters of 2018,188bet game signed 5 new hotels in Guangzhou and Shenzhen。As of the third quarter of this year,The group currently has 28 hotels open in Guangdong Province,Brand covers InterContinental Hotels and Resorts、Crown Plaza Hotels & Resorts、Many well-known brands such as Holiday Inn and Holiday Inn Express。
Wang Huiyang, CEO of Huamei Consulting Group said,Benefit from favorable policies、The number and scale of conferences and exhibitions continues to grow、Urban development "one city with thousands of faces" and other factors,In addition, the proportion of the middle class has increased、Consumption upgrade and high-end transfer drive mid-range market demand,The hotel market has broad prospects,Mid-range 188bet game will become a new investment hotspot in the market。
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