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Recently，Xinhua Travel Network (51you, a subsidiary of HNA Tourism Group.com) after integration，Successfully opened the closed loop between online websites and offline travel stores，Realized tourism O2O model operation in a true sense。Offline business opportunities are combined with the Internet，Wu Junbing has his own interpretation of the meaning of O2O，“What we call O2O is (Online To Offline)，Like a donkey mother、Tuniu focuses on offline services in scenic spots，Our O2O integrates offline resources and the Internet。

The O2O pattern has arrived

“The travel e-commerce companies on the market are now structurally divided into several categories: one is like the well-established Ctrip、Tuniu，A type of resource-based enterprise transforms into e-commerce，Like HNA、China Eastern Airlines、Wanda。The difference between us and them lies in HNA Tourism’s e-commerce layout，We have been relatively early in integrating the entire industry chain，Hainan Airlines Travel in 7、Started in HNA Tourism 8 years ago，The predecessor of HNA Tourism，Bang Aviation、Hotel、Travel，And special travel services such as: business jet、Helicopter、Golf、Includes financial payments、The bank is integrated 188bet app download into HNA Tourism Group。" Wu Junbing said。

“Many people are talking about O2O now，But it requires capital，This depends on customer experience，What kind of products do customers need，And what I do must be achievable。Be sure to combine your own advantages: resource advantages、Packaging products with offline and online advantages and customer experience，Don’t act blindly。” Wu Junbing emphasized。

Opportunities and challenges coexist

From the previous traditional B2B marketing ticket platform to this year, it started to fully operate OTA，51YOU took less than 4 years，Establish a firm foothold in the field of OTA，And have made a breakthrough in a certain specialized field，For example, O2O business model，For example, main products，For example, customer experience，Be the first in the industry in certain professional fields，This is a very competitive industry。Wu Junbing said，“We cannot be the first in every field，But we must retain our uniqueness，Now OTA is very closely integrated with mobile applications，Includes mobile light applications，WeChat、H5 page、web pages, etc.，We need to combine PC with mobile，We want to connect HNA Tourism’s products on 51YOU，Not only tourism products but also tourism finance，We can not only sell our own products，We also want to build a big product center，Sell the best products in the industry on our platform，This is what I want to do。”

Customer experience is the key

There are 1,200 OTAs in the industry in China，There are 26,000-27,000 offline travel agencies，This industry is changing every day。In order to seize customer needs，51YOU can only follow the trend，Free travel is the trend now，Customer experience is the trend，Customer experience is the trend，So customer experience is the focus of 51YOU strategy，The first is to make cost-effective products，Second, the service is highly comfortable to use。Wu Junbing said，"Based on the fact that aviation companies are 188bet app our parent company，Our advantage must be in major transportation and core destinations，Use your own resources，For example, the "flight + wine" way to book travel and the "flight + wine + destination" packaged products，This is our advantage，To create products that are more relevant and in line with customer needs。The main factor in updating tourism products is the promotion of customer demand，Customer needs are not just imagined，We must go deep into the tourists to investigate。”

Reservation travel has become a new favorite

Simply put，Reservation travel is a combination of round-trip air tickets and hotel resources for different popular domestic tourist destinations，Launch of independent travel package products with "air tickets + hotels" as the main content，Valid for 2 years。Generally speaking，The price given is about 30% off the market peak season price，Very lethal to products on the market。

Wu Junbing said，“The earliest involvement of this product was based on airline vacancy rate，Based on approximately 10% of empty seats，HNA Group’s annual transport volume of 70 million has at least 7 million packages remaining，Excluding the core destination and departure place, there are at least 1、2 million tickets remaining。One of the first products I launched was 12 destinations，7 starting points，20% off air tickets for the whole year，Plus hotel，The package price is just over 1,000，Valid for 2 years，Exclude Spring Festival、Eleven、Summer season，Available for at least 300 days a year。Based on 18 airlines under Hainan Airlines，Product launched more than half a year ago，has achieved great results，And always being optimized，In the beginning, we were doing "machine + wine"，There is now a product package of "aircraft + wine + N (N refers to destination fragmented products)"，Customers not only need air tickets and hotels，Pick-up and drop-off available、Demand for travel tickets and food，All can be achieved on our platform。”

Reservation travel not only meets the needs of customers who can freely control their time, but also young people and the elderly who are more price-sensitive，And discovered by tracking customers，Many people will give products to friends。“Reservation tour is the first project we launched this year，This year is the trial stage，Including products and services are being optimized，This is our core product，is a special product of resource-based enterprises。Most of the products on the market are pre-sales，Pre-sale is date limited。As for reservation travel, you can enjoy this price for two years。We will also launch financial products next，For example, buying travel products will give customers certain financial benefits，This is expected to be launched on the market next year。"Wu Junbing said。

The transformation of resource-based enterprises into OTA was not favored by everyone before.，Thinks you don’t have Internet genes，But resource-based companies also transform very quickly，HNA Tourism Group is an asset-heavy enterprise，Relatively large。And Ctrip has tens of thousands of employees，Earliest call center，Some people joked that it used to be "mouse + cement"，Now it’s “thumb+cement”，Developing little by little。And 51YOU should return to the essence or do O2O well，Make a good product library，Enhance customer experience。Like Ctrip、Tuniu is increasing its efforts to deploy offline resources，Resource-based companies are increasing their efforts to deploy online channels，An industry can only continue to superimpose，Continuous subversion can lead to development，Who can achieve a stable industry structure，There will also be a lot of room for imagination。

One card, one network, one link

Achieve low prices through cross-industry cooperation，Improve product richness and customer satisfaction，Not only reflected in the details of customer service but also in product design、Ability to cooperate with 188bet online sports betting different industries、Execution of products and services、Products with excellent technical platform、Operation Team、Convenient and fast payment methods and customer feedback。Wu Junbing is very sober in this regard，“We cannot say that we are transcending our current situation and only doing wireless terminals，Which ones are sold on the mobile terminal，Which ones are recommended on PC，Which ones are sold through distribution channels，Must be distinguished，Must be distinguished。It can be said that the development of 51YOU this year is relatively stable，We should find our own advantages，Pack your own resources，Doing activities in scenic spots，Integrating finance into the concept of tourism finance，We will be a comprehensive website focusing on tourism in the future，Able to steadily promote O2O，Steadyly promote the upgrading of our products，Reservation for travel is a big concept，Not just “machine + wine”，Includes our cruises、Helicopter、Business jet，This is also our future development direction。In the past, people thought it was impossible to sell diamonds online，With the successful start of "Diamond Bird"，In the future we will also sell helicopters online、Business jet travel。This industry is developing rapidly，In the past, people defined us as a resource-based enterprise transformation OTA，Now we are also developing using the Internet way of thinking，This profession is about execution ability。”

In summary，51YOU is the most promising subsidiary of HNA Tourism Group to achieve O2O transformation，Be able to build a great product center，HNA Travel’s e-commerce platform that can serve online customers well。Traffic、There is a lot of room for both product and conversion rate。This year is a steady development，Next year will be a period of rapid development。I have to say that in the OTA pattern，51YOU can be said to be a dark horse，“Next year we will strive to rank among the top ten OTAs，Next year’s sales are 188bet Online Sports Betting and Casino expected to increase several times compared to this year，We need to put more resources into O2O conversion，Product upgrade，The entry of tourism finance and the promotion of cooperation with other industries。"Wu Junbing said。“One card, one network, one chain” is an important strategic direction of HNA Group in the future，This also highly positions the development model of 51YOU。”