In the lively festive atmosphere，The three-day Dragon Boat Festival holiday is about to come to an end。Dragon Boat Festival this year，The tourism market still maintains a strong momentum of supply and demand，Residents across the country are enthusiastic about traveling；The Dragon Boat Festival coincides with the "Cultural and Natural Heritage Day"，Various destinations and scenic spots with a focus on cultural style are welcoming huge passenger flows。

The "2019 Dragon Boat Festival Travel Summary Report" (hereinafter referred to as the "Report") released by Lvmama Tourism shows，The first day of Dragon Boat Festival ushered in the peak of travel，Accounting for 59.8%；Tourist age level，Post-90s to 42.6% accounted for “travel responsibility”，80 followed closely，Proportion is 37.3%；Customer group，The highest proportion of family travel，Up to 34.6%，The Dragon Boat Festival parent-child travel market shows two major trends: high frequency of peripheral travel consumption and younger traveling children；Travel around the Dragon Boat Festival is still popular this year，Accounting for 57.3%，Ancient Town Tour、Cultural Tour、Consumer demand for cultural tourism such as folk custom tours is very prominent；Domestic long-term travel with grassland travel、Summer vacation and other most popular；Traveling abroad，Southeast Asian countries/regions still lead the way in outbound tourism，Hong Kong, China、Popular for traveling to Japan and other places，Singapore ranks among the top three popular destinations；Beijing、188bet sports betting app download Shanghai、Guangzhou、Suzhou、Hangzhou、Nanjing、Wuxi、Xi’an、Chengdu、Wuhan becomes the top 10 most popular departure places for Dragon Boat Festival this year；It is worth mentioning，Lvmama Mini Program has become the main way for tourists to purchase travel products，Convenient、Easy booking methods are increasingly popular among tourists。

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"Report" display，Dragon Boat Festival this year，Happy Valley Group、Guangdong Chimelong Resort、Shanghai Disneyland、Huangshan Scenic Area、Mutianyu Great Wall、Hengdian Film and Television City、Terracotta Warriors and Horses from Qin Shihuang's Mausoleum、Chinese Dinosaur Park、Dujiangyan、Chengdu Research Base of Giant Panda Breeding ranks among the top 10 popular scenic spots in the country。High temperature weather persists for three days during the Dragon Boat Festival，Guangzhou Chimelong Water Park、Beijing Water Cube Water Park、Water parks such as Suzhou Paradise Forest Water World have become popular choices during this year’s Dragon Boat Festival。

This year the Dragon Boat Festival coincides with the "Cultural and Natural Heritage Day" by chance，The long holiday happens to be just before Father’s Day，Many families choose to spend multiple festivals together。Subject to "Museum Treasure Hunt"、Attraction from creative activities such as “Cultural Relics Selling Cuteness”，“Take your baby to visit the museum” has become a new trend in walking your baby during this year’s Dragon Boat Festival，Forbidden City Museum, Beijing、Shanghai Museum of Natural History、Xi’an Bell and Drum Tower、Museums such as Qin Shihuang’s Mausoleum, Terracotta Warriors and Horses are crowded with people。Also，Intangible cultural heritage helps the ancient town become a popular Dragon Boat Festival scenic spot，Such as the Dragon Boat Festival Sacrifice in Zhouzhuang Ancient Town、Making Zongzi、Taste rice wine，Splendid China·Folk 188bet Online Sports Betting and Casino Village Dragon Boat Race、Mugwort and other Dragon Boat Festival cultural themed products are highly popular in booking。

Because it coincides with Mama Donkey’s 11th anniversary，During the Dragon Boat Festival this year, the Lvmama mini program specially launched “Heartwarming 11 Years，Make travel different from rice dumplings” special offer，Enjoy full discount when ordering、There are also Kouchong travel gifts，For 1 cent you can participate in the group draw at Shanghai Disneyland，Suzhou Paradise Four Seasons Constant Temperature Water Park starts from 49 yuan。

Surrounding tours are the most popular, and folk culture tours are popular

"Report" display，Visiting around the Dragon Boat Festival is still popular this year。Subject to three-day holiday restrictions，The popularity of 1 to 3-day parent-child tours has soared，57.6% of peripheral travel orders are for traveling with children，Up 9% from May Day。At the same time，The number of people who chose to travel on June 6, the day before the holiday, increased by 17% compared with May Day.3%，The trend of off-peak travel is obvious。Hangzhou、Guangzhou、Wuxi、Nanjing、Shanghai、Suzhou、Changzhou、Chongqing、Chengdu、Changsha has become the most popular destination for tours during the Dragon Boat Festival holiday。

Dragon Boat Festival this year，Dragon boat racing、Eating rice dumplings、Wearing Hanfu、Folk custom experience tours such as visiting ancient towns are popular。"Report" display，Dragon Boat Festival this year，Folk custom experience tours accounted for 36% of the total number of tourists in the surrounding area.1%，Hangzhou、Suzhou、Shaoxing、Wuxi、Jiaxing has become one of the top five popular destinations for folk experience tours。Around the theme park、Zoo、Parent-child travel routes created by parent-child hotels and other hotels are also highly sought after by family tourists，Parent-child travel routes created by parent-child hotels and other hotels are also highly sought after by family tourists，Stay 1 night at Penguin Hotel，Enjoy the eight 188bet sports betting app download themed areas of Ocean Kingdom，Popular booking；Stay 1 night at Hangzhou First World Hotel，Selected products from theme parks such as Hangzhou Rotten Apple Park/Hangzhou Paradise/Hangzhou Langlanglang Water Park，Very popular among parents and families。

Vacation holiday helps long-term domestic travel, summer destinations become popular

 Although there are only 3 days of Dragon Boat Festival holiday this year，However, domestic long-term travel is still growing rapidly，Many white-collar workers turn a 3-day short vacation into a 5-day or 9-day long vacation through "Fake Holidays"。Data display，The proportion of tourists who travel for 5-6 days among domestic long-term tours during the Dragon Boat Festival holiday is 56.9%，Visitors on 7-9 days accounted for 31.7%。Although short-distance domestic long-distance travel is still the main theme of the Dragon Boat Festival holiday，However, the number of long-term tours lasting more than 7 days has increased significantly compared with May Day，Increased by 28.6%，People are increasingly willing to spend time and money to go to further destinations to enjoy their holidays。

"Report" display，In terms of domestic long-term travel，Sanya、Guangzhou、Chengdu、Guilin、Zhuhai、Shanghai、Xi’an、Beijing、Xiamen、Lijiang has become the top 10 popular destinations for long-term travel in China。As the temperature gradually gets hotter，Summer vacation has become a "big hit" during the Dragon Boat Festival，Sanya、Xiamen、Guangzhou and other coastal cities，And Guilin、Lijiang、Zhangjiajie、Chengdu and other summer resorts have become “favorites” for tourists。“Sanya 5-day free trip” on Donkey Mama’s mini program、"Zhangjiajie、Tianmen Mountain Double Flight 5-Day Group Tour"、“Kun-Dali 6-Day Tour” and other routes are fully booked。

Visa policy drives outbound travel，Singapore ranks among the top three inbound and outbound destinations

This 188bet Online Sports Betting and Casino year’s gradual relaxation of visa policies and new routes，It has effectively boosted people’s willingness to travel abroad。"Report" display，Japan、Thailand、Singapore、Hong Kong, China、Malaysia、Vietnam、Indonesia、Macau, China、UK、Germany becomes the top 10 popular destinations for outbound travel。Among them，Southeast Asian countries, popular tourist destinations along the “Belt and Road”, are still extremely popular，The number of Dragon Boat Festival trips increased by 12.6%。

It is worth mentioning，Benefiting from the opening of the cross-border high-speed rail from the Mainland to Hong Kong，More and more tourists are willing to travel to Hong Kong during the Dragon Boat Festival this year，The number of tourists to Hong Kong increased by 52% compared with last year.1%。Japan, where visas are convenient、Thailand、Singapore and some Southeast Asian islands have become the first choice for domestic tourists to travel abroad。

Li Qiuyan, head of Lvmama Brand Development Department thinks，Residents’ willingness to take a vacation during the Dragon Boat Festival this year is high，The number of travel bookings on the platform is comparable to that during the May Day holiday，With the continuous improvement of national cultural literacy，The demand for traditional cultural tourism is increasing，Dragon Boat Festival，“Make travel different from rice dumplings” created by Donkey Mama、Special products such as "Zongye Fragrance·Chinese Flavor" are deeply loved by consumers。Some lines during this Dragon Boat Festival have been sold out half a month before the holiday，Brand satisfaction、Repurchase rate continues to increase，Lv Mama will continue to increase investment in “traditional cultural” tourism products，Meet consumers’ holiday needs。

Attachment: Top 10 popular scenic spots in various regions across the country during the Dragon Boat Festival