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As the number of domestic tourists increases year by year,Per capita consumption rises,The demand for vacations is growing,The domestic vacation 188bet mobile market has become a hot spot for investment and development,While the construction of holiday 188bet mobile destinations is developing rapidly,Domestic holiday market consumption also shows product upgrades、The customer base is getting younger、The trend of universal parent-child travel。
Leisure and vacation 188bet mobile products enter the stage of transformation and upgrading
Early 1990s,The domestic 188bet mobile market is mainly focused on sightseeing tours、Shopping 188bet mobile is mainly developed,Focus on attraction products。After 2000,The domestic 188bet mobile market is gradually entering into farmhouse entertainment、Leisure vacation represented by resort hotels and other products1.0 era。2010 to present,As domestic travelers gain more travel experience and increase their income levels,Travel vacation gradually enters 2.0 era,A variety of theme games have appeared、High value-added leisure travel products such as in-depth tours。
The new generation is becoming the main consumer force
When people’s established impression is that the main force of 188bet mobile consumption is still the post-80s generation,Younger consumer groups are quietly rising,Post-90s、Post-95,Even the new generation groups such as those born in 2000 have become the main consumers of the holiday travel market,Their willingness to consume、Leisure needs deserve attention。
The new generation of travelers have stronger leisure and 188bet mobile needs,and,Difference from those born in the 1970s、Post-80s generation uses traditional OTA or word of mouth as the source of travel information,The new generation of people prefer Douyin、小红书、Social media such as Instagram,This has also led to the recent emergence of a number of internet celebrity destinations。Based on information provided by Fliggy Travel,Orders for keywords related to “Internet celebrity destination” increased nearly 7 times in 2018,This also brings new opportunities for holiday destination marketing。
Parent-child 188bet mobile is popular, entertaining and educating is the key
With strong spending power,Post-80s generation with novel consumption concepts、Post-90s are becoming parents day by day,Parent-child travel is regarded as an important issue in family consumption。188bet mobile companies are also working hard to seize the business opportunities brought by the popularization of parent-child travel,Introduced play for children、Entertainment-focused products。However, parent-child vacation products with children as the main customer group cannot fully meet the needs of current families,Based on market research,Parents regard parent-child outings as an important opportunity for extracurricular education and enhancing communication with their children,This means that parent-child products can no longer just focus on children’s play needs,Instead, add educational content,Create more beautiful and valuable situations for parent-child interaction and communication。
Although China’s huge leisure 188bet mobile market is growing rapidly,And has its own unique development characteristics,But compared to European and American countries,my country’s 188bet mobile destination investment and development、Operation Management、Products and consumer demand are still in their infancy。
Differences in the Development of Eastern and Western 188bet mobile Destination Markets
In developed countries in Europe and America,Resort development began in the mid-19th century,With the promotion of paid holiday systems in Western countries and the economic recovery after World War II,The demand for 188bet mobile travel is gradually released。The most representative one is undoubtedly the Club Med resort in France。The all-inclusive 188bet mobile style and various theme activities provided by resorts are gradually accepted by consumers、Like,Club Med has also become the number one brand of holiday travel in France。Positioning of domestic holiday destinations in customer groups、Product creation、There are still many challenges in terms of operation and management concepts。
Customer group positioning,Most 188bet mobile resorts position themselves as hotels in resort areas,Customers are mostly conference-type、Mainly group tourists,Failed to break away from the operating style of a high-star business hotel。
In terms of product creation,The products provided by domestic resorts are similar to those of urban business hotels。In recent years,With the rise of the middle class,The number of individual travelers on holiday is increasing,Only Chinese have begun to experience entertainment and 188bet mobile products、Themed catering、Accommodation facilities and other products and services。
Operation management,Domestic resorts tend to pay too much attention to hardware,But lacks management methods suitable for 188bet mobile themes,its managers、The management methods are not much different from those of high-star business hotels in cities,It also rarely involves in-depth experience activities combined with local culture。
Obviously,On the road to the future development of domestic holiday destinations,The development experience of the 188bet mobile market in Western developed countries is worth learning from,Combined with the characteristics of the Chinese market,Create 188bet mobile products suitable for Chinese consumers。
How can I get the opportunity to communicate and learn directly with international leaders?
The opportunity has come! !June 19-20,Zhihui will provide Chinese practitioners with an opportunity to listen closely to international leaders sharing their experience in creating 188bet mobile destinations——《2019CTCIS The 4th China Cultural 188bet mobile Consumption Innovation Summit》will be held at Beijing Jinmao Yishengyuan Hotel.
At that time,Many big names from the international frontline will gather at the 4th China Cultural 188bet mobile Consumption Innovation Summit,Conduct an in-depth discussion on "How to enjoy your vacation destination"。
Let's take a look at all the guests and take a peek.
The above big names have all served as senior executives in internationally renowned leisure and 188bet mobile companies or founded their own companies,Have rich experience in the industry。At that time,What topics will they discuss?
At the request of the guest, the editor can only give some spoilers——
1、To ensure the best return on investment,What are the key points in the process of creating a 188bet mobile destination?
2、How to plan the appropriate number of rooms or facilities to obtain the highest return rate?
3、How 188bet mobile destinations can achieve economies of scale and increase repeat visit rates?
4、What are the value-added or in-depth services that 188bet mobile customers are willing to pay for?
Come and sign up to attend the conference!
Summit Agenda
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