This year’s May Day holiday travel data once again proves，The tourism economy brought about by consumption upgrade，Is gradually becoming a “gold nugget” for capital。

Data disclosed by the Ministry of Culture and Tourism on May 5 this year，During the "May Day" holiday in 2019，Total number of domestic tourists received nationwide 1.9.5 billion people，Increase by 13 on a comparable basis.7%，Tourism revenue achieved on this basis1176.700 million yuan，Grown by 16 on a comparable basis.1%。

Earlier data display，2018，Number of domestic tourists 55.3.9 billion visitors，10 year-on-year increase.8%；Total tourism revenue achieved5.97 trillion yuan，10 year-on-year increase.5%。

Data also points out，Estimated 2019，The number of domestic tourists will increase by 9.5% to 60.600 million visitors；Total domestic tourism revenue increased by 10% to 5.6 trillion yuan。In addition，The total tourism revenue expected to be achieved throughout the year is 6.52 trillion yuan，9 year-on-year increase.3%。

Obviously，Benefited from the promotion of consumption upgrade，Casual、Traveling has become one of the most common pastimes during holidays。Look further，From the macroeconomic level，Tourism has also become one of the pillar industries of domestic economic development。

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Based on calculation，The national tourism industry’s contribution to GDP in 2018 was 9.94 trillion yuan，11 of total GDP.04%。It is worth mentioning，Since 2014，Tourism contributes more than 10% to domestic GDP。

Travel becomes increasingly popular，The construction of cultural tourism real estate, one of the tourist destinations, is also 188bet Online Sports Betting and Casino in full swing，Except for some original tourist destination operators，Some industry players such as real estate developers are also accelerating their entry。

As understood，Entering May，Wanda Group has signed contracts with Chaozhou one after another、Shenyang Cultural Tourism Project，Planned investment amount exceeds 100 billion yuan。where，Wanda will invest 20 billion yuan to build large-scale cultural tourism projects in Chaozhou，Content includes characteristic cultural districts、Children’s Paradise、E-Sports and E-Music Park、Navigation Paradise、Resort hotel group, etc.。In addition，Wanda Group will invest 80 billion yuan in Shenyang，Building large-scale cultural tourism projects、International Hospital、International schools and 5 Wanda Plazas。

These are two of Wanda Group’s many cultural tourism investments in recent times，Before this，Wanda Group also announced on November 1 last year、Signed with Lanzhou respectively in December、Yan’an Cultural Tourism Project，Cumulative investment amount reaches 42 billion yuan。As understood，Yan'an Wanda City has started construction in April。

Continuous cultural tourism investment actions，It is even called the "return" of Wanda Group by the industry。

Compare to，Oct, another real estate developer, also appears “radical” in its investment in cultural tourism。May 19，OCT plans to sign a strategic cooperation agreement on the National Rubber Park Project with Hainan Natural Rubber Industry Group Co., Ltd.，Hainan Rubber cooperates with OCT Hainan Company to build a national rubber park with about 400,000 acres of rubber forest。

According to plan，Both parties will use "rubber + culture + tourism"、“Forestry + Internet + Finance” model，Building the first pioneer display area of ​​Hainan National Ecological Civilization Experimental Zone。As understood，Since entering this year，The number of OCT investment projects has reached 16，The comprehensive cultural and tourism category accounts for over 70%。

Without a doubt，Cultural tourism real estate has become 188bet app one of the new breakthroughs for business expansion in the real estate industry。Related data statistics display，As of now，Country Garden、Vanke、Evergrande、Sunac、Poly、Agile and other more than 30% of the top 100 real estate companies，Already laid out、Enter Cultural Tourism Real Estate。

Not only that，There are more players in cultural tourism real estate from different industries and fields。

March 1 this year，Yunjing Cultural Tourism jointly funded by China Unicom and Tencent，Has been officially established and landed in Guiyang。Data display，Yunjing Cultural Tourism will build a smart cultural tourism product system，Formation of construction + operation full closed-loop service。The company will focus on global tourism in the future、Big data and artificial intelligence、Three major areas of cultural tourism marketing services，Build a comprehensive tourism management department、Smart cultural tourism products for travel companies and travelers，Realize tourism management、Tourism Marketing、Smart support for tourism services。

Zhulu, characteristic towns and complexes

The cultural tourism industry has attracted the layout and covetation of many "players"，It cannot be separated from the promotion at the government and policy level。Integration of culture and tourism、All-region tourism is important for stimulating economic development、Play an important role in promoting rural revitalization，All provinces and cities passed the signing、Attracting investment to develop the local tourism economy。

As understood，May 16 this year，Shandong signed the Shuibo Liangshan Changlu International Water Margin Culture Theme Tourism Area Project、Heze Juancheng Chinese Medicine Health Cultural Tourism Town Project、Shenzhen Shandong Chamber of Commerce and Liangzi Black Pottery jointly promote Qilu Black Pottery Cultural Project，Total investment in three projects 200.0.5 billion yuan；May 25，Xinxiang City, Henan Province signed a contract with Dadu Art Museum、Sunac Cultural Tourism New City、6 projects including China Travel 188bet app download Service Group International B&B Leisure Resort，Total investment 8 billion yuan。

In fact，In recent years，With the promotion and assistance of policies，Cultural tourism projects in various places continue to sign contracts。Data display of relevant agency statistics，Only in 2018，The amount of investment and contract signings in cultural tourism projects across the country has reached 4 trillion yuan。Therefore，An analysis pointed out，2017、Signing for cultural tourism projects in 2018、Project approval and construction period，And around 2020-2022，Large-scale cultural tourism projects will be put into operation。

In these huge cultural and tourism investment projects，A small town with cultural tourism characteristics mainly focusing on destination resources、Cultural Tourism Complex、Mainly theme parks and scenic spots。Specially taking the construction of cultural and tourism characteristic towns as an example，Institutional statistics indicate，2018，67 investment and financing incidents in characteristic cultural tourism towns，The total amount of investment and financing involved is 7377.3.9 billion yuan。In addition，60 investment and financing incidents in cultural tourism complex，Involving investment and financing amount reaches 5337.600 million yuan。

Detailed to each region，2018，Chongqing、Shandong、Hebei、Guangdong、The investment amount in cultural tourism characteristic towns in Zhejiang and other provinces and cities exceeds 50 billion yuan；On the other hand，Regions with an investment amount of more than 50 billion yuan in cultural and tourism complexes include Liaoning、Sichuan、Shanxi、Jiangsu、Hunan and other places。

Whether it is a small town with cultural tourism characteristics、Cultural Tourism Complex、Theme Park，In terms of the layout of these cultural tourism projects，Ice and snow tourism and health care seem to have become a good entry point for investors。

The future, ice, snow and great health

April 17 this year，Guangzhou Sunac Cultural Tourism City, a comprehensive project invested 50 billion 188bet sports betting app download by Sunac Cultural Tourism, officially sells tickets to the public，The project is expected to open on June 15th。In addition，Wuxi Sunac Snow World will also open in June this year，Including Harbin Sunac Snow Park that has already opened，Sunac Cultural Tourism has deployed ice and snow tourism in three places since last year。

Obviously，Enterprise’s accelerated layout，It also brings ice and snow tourism and ice and snow economy back to the center of industry discussion。In fact，With the coming of the Beijing Winter Olympics，Driven by the national ice and snow industry policy，The report issued by China Tourism Academy states，Domestic investment in ice and snow tourism shows scale、Diversification、Popular、International features。

Report indicates，Domestic ice and snow tourism enters a golden age of explosive growth，The number of domestic ice and snow tourists in the 2017-2018 ice and snow season reached 1.9.7 billion people，Ice and snow tourism revenue is approximately 330 billion yuan。And it is expected that the 2021-2022 ice and snow season，The number of domestic ice and snow tourists will reach 3.400 million visitors，Ice and snow tourism revenue will reach 680 billion yuan。

Meanwhile，People pay increasing attention to physical and mental health，Casual、Health care、Cultural tourism projects that combine wellness and tourism are also popular。As understood，Days ago，Longyan City, Fujian Province held the first Cultural Tourism Industry Development Conference，A total of 35 cultural, tourism and wellness projects signed，Total investment 150.300 million yuan；May 9，Zhonghe Lianyu Real Estate、Yunnan Dianzhong Industrial Development Group and Kunming Anning Municipal Government signed an investment agreement for the comprehensive development and construction project of Anning Taiping International Health and Culture and Tourism City，Total investment is about 30 billion yuan。

It is worth mentioning，Wanda Group announced in April that it will invest 80 billion in Shenyang，The projects built include the International Hospital。Data display，The construction area of ​​the international 188bet online sports betting hospital in Wanda Group’s investment is approximately 400,000 square meters，Including medical care、Recovery、Health care and other content。

On the other hand，If it rises to the policy level，The central government also stated，In 2019, 300 billion will be invested to support the health + tourism + real estate model。In the long run，Wellness + tourism will also be one of the main formats of the cultural tourism industry。

*This articleSource: Guandian Real Estate Network,Author: Li Yihe, original title: "Opinion Index》.