June 20，Hosted by Zhihui，The "2019CTCIS 4th China Cultural 188bet Online Sports Betting and Casino Consumption Innovation Summit" with the theme of "Integrity, Ingenuity, and Innovation" was held in Beijing，The conference focused on the great changes in the integrated development of culture and 188bet Online Sports Betting and Casino，From the perspective of the entire industry chain layout，Discuss the development trend of cultural 188bet Online Sports Betting and Casino from multiple angles。Zeng Shewu, general manager of the Investment Center of China Hui 188bet Online Sports Betting and Casino Group, attended the summit and delivered a keynote speech。

Zeng Shewu said，Extreme 188bet Online Sports Betting and Casino is the origin of IP。Many cultural tourism projects，Invest 500 million、Billions、tens of billions，Finally, there is nothing left to do，This is due to lack of IP，Missing traffic。As a cultural tourism enterprise，Let tourists have a better 188bet Online Sports Betting and Casino of life scenes，Or live a more exciting life，This is what we should do。

Zeng Shewu thinks，Cultural tourism 188bet Online Sports Betting and Casino should have three realms，Respectively, happy 188bet Online Sports Betting and Casino、Enlightenment 188bet Online Sports Betting and Casino、Cloud 188bet Online Sports Betting and Casino。If you want to make high-quality 188bet Online Sports Betting and Casino products，Make its design，First of all, we must achieve the core theme and core attraction。He said，We must use limited resources to achieve the best presentation，The principle is: it is better to be different than better，I am different, therefore I am，Unique，One of a kind，Have to come，Must come。

The following is the full text of Zeng Shewu’s speech:

(This article is compiled based on the speech transcript，Zhihui slightly deleted)

Dear guests，Hello fellow colleagues，My name is Zeng Shewu，From Zhonghui Travel Group，Responsible for the group’s investment and operation sectors。The theme I want to share today is 188bet Online Sports Betting and Casino。

Extreme 188bet Online Sports Betting and Casino is the origin of IP

Zhonghui Tourism Group’s core capabilities are investment and operation of scenic spots，From 20 years of operating 188bet Online Sports Betting and Casino, we have learned a truth called "The ultimate 188bet Online Sports Betting and Casino is the origin of IP"。Why do you say this？Many leaders also talked about it just now，Our WeChat，Our Weibo，Including the organizers of the meeting we are here to attend today，The reason why they have such attraction，Because they have such 188bet Online Sports Betting and Casino，Give us a platform to communicate and interact with each other。So，Want to design an IP，Want to become an expert in 188bet Online Sports Betting and Casino，It starts with 188bet Online Sports Betting and Casino。

We have experienced many investment cases，Many bosses, especially those in Shanxi，You will find a very interesting thing in Shanxi，The entire Shanxi sector responded to the high-level call，Clear waters and lush mountains are mountains of gold and silver，Many coal bosses quit coal companies to pursue 188bet Online Sports Betting and Casino，Investment in Culture and 188bet Online Sports Betting and Casino，500 million，One billion，There are many tens of billions，In the end, I was left alone，Because of lack of IP，Missing traffic。

We propose，Tourism enters the era of 188bet Online Sports Betting and Casino economy，The world pays for 188bet Online Sports Betting and Casino。We firmly believe，The world will definitely pay for the 188bet Online Sports Betting and Casino。About 188bet Online Sports Betting and Casino，We summarized some definitions，The first is “an act in which the whole person is present”，The second point of view is human physical strength、Spirit、Emotion、A feeling that emerges when intelligence reaches a certain peak，The third perspective is that companies use limited resources to create specific scenarios and activities。This point of view is simpler，It just tells us that life is an 188bet Online Sports Betting and Casino。The third meaning is to tell us，As a cultural tourism enterprise，Let tourists have a better 188bet Online Sports Betting and Casino of life scenes，Or live a more wonderful life，This is what we think we should do。

The four values ​​of 188bet Online Sports Betting and Casino

What are the characteristics of 188bet Online Sports Betting and Casino？First in time，Second is the only，The third is beautiful，The fourth is unforgettable，Then it is irreplaceable，Then it cannot be copied，Including productizability、Can be commercialized。These are several features we summarized。

The four values ​​of 188bet Online Sports Betting and Casino，The first one is aesthetics，The second one is entertainment，The third is education，The fourth is escape。

We evaluate whether the 188bet Online Sports Betting and Casino of a project is good or not，The first evaluation is aesthetics，To 188bet Online Sports Betting and Casino the project from a visual perspective。

The second one is entertainment。We just talked about "Glory of the King"，These entertainment functions can make you immersed in selflessness，So this is also a good 188bet Online Sports Betting and Casino for us。

The third is education，Through 188bet Online Sports Betting and Casino activities，What kind of knowledge can you gain，What kind of insights do you have。

The fourth is escape，In fact, everyone wants to escape pain，So can our 188bet Online Sports Betting and Casino project satisfy our customers，Let us tourists escape the pain，These are several points to evaluate the success or failure of an 188bet Online Sports Betting and Casino project。

actually，Travel itself is an 188bet Online Sports Betting and Casino，How to productize travel 188bet Online Sports Betting and Casino，How to become a hit，How to industrialize，This is an important topic in experiential tourism research，This is what we have been studying。

Next, let’s talk about the development process of “188bet Online Sports Betting and Casino industry”。Actually registering an “188bet Online Sports Betting and Casino industry” company from our company is not accepted，Now all Internet celebrities are talking about the 188bet Online Sports Betting and Casino，We can deeply feel the advent of the 188bet Online Sports Betting and Casino industry era。Jack Ma once said that knowledge can be learned,Wisdom needs to be experienced，Tencent also established a User 188bet Online Sports Betting and Casino Research Institute，Worship user 188bet Online Sports Betting and Casino as a religion。So，Zhonghui Travel is positioned as an industrial company，All companies in the future will be 188bet Online Sports Betting and Casino industry companies

Three realms of cultural tourism 188bet Online Sports Betting and Casino

Cultural tourism 188bet Online Sports Betting and Casino should have three realms.

The first one is the joyful 188bet Online Sports Betting and Casino。Happy 188bet Online Sports Betting and Casino means，If a product is in the design process，How do we give tourists a happy 188bet Online Sports Betting and Casino。First is the sensory 188bet Online Sports Betting and Casino，Focus on sensory stimulation，Including from the eye、ear、nose、Throat，Then the sound、color、香、flavor，Including future creation of sensory experiences，And beautiful scenery、American English、美香、Mesotherapy、Delicious、Meigou、Beauty, etc.。This is the 188bet Online Sports Betting and Casino of external beauty。We just talked about the four values ​​of 188bet Online Sports Betting and Casino，Also starts with aesthetics。The second is competitive 188bet Online Sports Betting and Casino，Competitive 188bet Online Sports Betting and Casino includes competitive sports，You have seen many 188bet Online Sports Betting and Casino activities，includes CS、Sand table interpretation、War stimulates participation，and releasing hormone。Sports events、Spanish bullfighting is a classic case。The third one is gaming 188bet Online Sports Betting and Casino，Including blurring the boundaries between real and virtual，Bring the scream、Heartbeat、Immersion、The effect of selflessness。So we also propose a concept here，188bet Online Sports Betting and Casino this piece of design fun，We will propose gamified survival，It is the dramatized survival concept of each project。

The second is enlightenment 188bet Online Sports Betting and Casino。I give you a sentence worth 50 million, "Not getting used to it is the beginning of success"。Our enterprise optimization process，When individuals break through themselves，We must first start with "not used to it"。

The third one is cloud 188bet Online Sports Betting and Casino。Many Internet companies just talked about cloud 188bet Online Sports Betting and Casino，Zhonghui Travel Research，Including artificial intelligence、Big data、Cloud design。The core here we emphasize 6 online: business online，Customer online，Trading online，Marketing Communications、Communication Online and Service Online。

There are seven elements of cultural tourism 188bet Online Sports Betting and Casino，Very critical。When we are designing products，The first dual-core design，Second hatching，Third tourist-centered，The fourth self-propagation，The fifth mutual participation，The sixth is the experiencer，Seventh is the peak 188bet Online Sports Betting and Casino。

Dual-core design is the key point，If we achieve a good 188bet Online Sports Betting and Casino product，Make its design，First of all, we must achieve the core theme and core attraction。Our principle is: Better to be different than better，I am different, therefore I am，Unique，One of a kind，Have to come，Must come。We must use limited resources to achieve the best presentation。

Because of time，My sharing ends here，I hope you can come to Zhonghui Travel as a guest，Thank you。