June 19-20，Hosted by Zhihui，The "2019CTCIS 4th China 188bet best bookmaker Consumption Innovation Summit" with the theme of "Integrity, Ingenuity, and Innovation" was held in Beijing，The conference focused on the great changes in the integrated development of culture and tourism，From the perspective of the entire industry chain layout，Discuss the development trend of 188bet best bookmaker from multiple angles。Former Chairman of Tourism TV、Guo Guohui, partner of Longjing Baichuan, attended the summit and delivered a keynote speech。

Korea Hui said，There are many so-called "fake IPs" in the cultural tourism industry，But it’s not actually an 188bet best bookmaker，No core image and competitiveness of its own。Why are there so many tourists at Disney and Universal Studios，Many theme parks in China are empty？Because what everyone wants to play is not just the ultimate experience of the project，But also experience the culture。

He thinks，A cultural 188bet best bookmaker to a cultural tourism 188bet best bookmaker，There is still a lot of road to go in the middle，There are also many product and experience designs。The tourism industry is all about business formats，A small 188bet best bookmaker cannot solve all business types，Must put multiple business formats together，Form a real 188bet best bookmaker portfolio and implement it through these business formats，Only in this way can we truly empower where we want to empower，Let 188bet best bookmaker from various places be gradually integrated to form productivity，Become a profitable project。

The following is the full text of Han Guohui’s speech:

(This article is compiled based on the speech transcript，Zhihui slightly deleted)

Hello everyone，The topic I share today is "188bet best bookmaker Empowerment of Cultural Tourism Projects"。

The word 188bet best bookmaker itself comes from the film and television entertainment industry，I understand what 188bet best bookmaker is？I think 188bet best bookmaker has been proven to be a successful product in any industry，And the product is scarce、Extreme experience，There is also a unique cultural story of its own。

You can see foreign IPs，The top three are Disney、Merlin Entertainment、Universal Studios，These three are far ahead in the entire theme park。

Now Shanghai Disney is the most profitable Disney in the world，The most profitable one in the past was Disneyland in Japan。The logic of making money between the two is different，The reason why Japanese Disney makes money is because it is experienced more times，Generally speaking, a Japanese family will take their children to Disneyland repeatedly，For example, you may experience two projects today，I will try out a few more projects in a while。China Disney makes money because 188bet best bookmaker are so many people，And those special products such as fast lanes sell particularly well in China。Because Chinese people are not used to experiencing only two or three projects at a time，Go once and try to let your children experience all the projects。

You may not know much about Merlin Entertainment，But the most well-known of its products is Madame Tussauds。I think this wax museum is a very good product，Because it uses a very small space、A very small investment brings a very big return。Generally we say IPs are very large，If you don’t become a big 188bet best bookmaker in China，Not covering an area of ​​dozens of acres、Hundreds of acres，It doesn’t seem to be called 188bet best bookmaker。But Madame Tussauds wax museum occupies a very small area，There are many tourists，It often does some brand marketing stories，For example, gimmicks such as the arrival of a certain Chinese star or the arrival of a certain international star，The effect is very good。

Let’s talk about Universal Studios。Now the whole of China is waiting for the successful construction of Universal Studios in Beijing，It can be said，After the success of Shanghai Disney，Now everyone’s expectations for Universal Studios Beijing are extremely high。188bet best bookmaker are five Universal Studios in the world，Two from the United States、Japanese one、Singapore one，This one in Beijing is now the fifth one，Really profitable。And frankly，People our age basically go to amusement parks to accompany their children，The possibility of playing by yourself is not very high，But I went to Universal Studios twice，I participate in various projects every time I go，I feel quite happy after playing，This experience is very good。

The above are some situations abroad。Many experts and industry leaders in various fields have talked about the domestic situation，Theme park like Happy Valley、Chimelong、Haichangdu is developing well，Relatively good among domestic IPs。

So, how does 188bet best bookmaker empower cultural tourism projects?

Everyone says “there is no cultural tourism without 188bet best bookmaker”，Really speaking of 188bet best bookmaker，What is the biggest problem with IPs in China now？There are many so-called “fake IPs” in the cultural and tourism industry，Actually it is not an 188bet best bookmaker，No core image and competitiveness of its own。Why do so many people go to Disney and Universal Studios，Many theme parks in China are empty？Not the power itself，Because what everyone wants to play is not just the ultimate experience，Also experience some of the culture，So now in China，There are many people claiming 188bet best bookmaker，But there are really not many that can be called “real 188bet best bookmaker”，This is one aspect。

What is the other aspect？China’s current IPs cannot find each other，It seems that the whole world is paying attention to big 188bet best bookmaker。I often go to some provinces and cities for exchanges，What leaders often tell me is 188bet best bookmaker implementation，But we saw，Universal Studios decades to this day，Only 5 in the world。Not all of those so-called big IPs can land with you，So in such a situation where supply and demand do not match，Many IPs can only be fake IPs。

There are also some IPs that may be cultural IPs in my opinion。For example，Panda is a cultural image，Mentioning the world’s impression of China，Panda will definitely be ranked among the top，But Panda is not an 188bet best bookmaker，Kung Fu Panda is the cultural 188bet best bookmaker，Only Kung Fu Panda Theme Park is called Cultural Tourism 188bet best bookmaker。Sometimes people think that having a so-called cultural 188bet best bookmaker can solve all problems，Just give land，It can be done well with some resources，There must be many people watching。Actually, this kind of 188bet best bookmaker is not called cultural tourism 188bet best bookmaker，Because from a cultural 188bet best bookmaker to a cultural tourism 188bet best bookmaker，There is still a lot of road to go in the middle，There are also many product and experience designs，In this regard，Many IPs are not doing well。

What do we want to do？Recently, Mr. Zhaohui and Long Bozhong and I built a cultural tourism 188bet best bookmaker trading platform，We hope to transfer the copyright of the 188bet best bookmaker，Whether it is entertainment、Sports、188bet best bookmaker copyright owner of cultural and creative industries，Build a bridge with cultural tourism 188bet best bookmaker demanders，Let them find each other，And put those so-called cultural 188bet best bookmaker、Sports 188bet best bookmaker can truly become cultural tourism 188bet best bookmaker。

We hope to find some copyright parties that can provide，The location of our project、Design of the plan、Operation strategy、Estimation of income, etc.，After sorting it out, we will find the demand side of cultural tourism，Provide them with project implementation，Not just a cultural 188bet best bookmaker that is directly implemented with the project side，The effect must not be good。The other thing is，We conduct channel integration，Translate 188bet best bookmaker from investment return to capital introduction, etc.，Make a closed loop，The next step is the comprehensive promotion of the brand、Brand consultation、Product consultation and professional content，There is also publicity and communication, etc.，We hope these things can be integrated on this platform。

There are actually many strategies for cultural tourism investment，Including its profitability、Creation of investment and operation stage、Promote，Including how to exit in the future、How to become a so-called real 188bet best bookmaker，We hope to participate in the whole process，From development to profit model，Integrate the entire tourism assets under this platform，Let our 188bet best bookmaker have the possibility of profitability，Package some businesses together to form a combo。

In the tourism industry, we focus on business formats，A small 188bet best bookmaker cannot solve all business types，Must put multiple business formats together，Through these business formats，We form a real 188bet best bookmaker portfolio，Real landing，Where we can truly empower what we want to empower，Let various forms of 188bet best bookmaker gradually integrate together to form productivity，Turn it into a profitable project。

Currently，We have integrated hundreds of IPs，B&B available、Hotel、Activity、Parent-child、Night Tour、Study and travel、Health care, etc.。On this platform，We want to do such 188bet best bookmaker consulting and planning one after another、Deal matching、Capital operation、Operation marketing, etc.，If you are interested, you can contact me、Zhao Hui or Long Bozhong。Thank you everyone。