June 19-20，Hosted by Zhihui，The "2019CTCIS 4th China Cultural Tourism Consumption Innovation Summit" with the theme of "Integrity, Ingenuity, and Innovation" was held in Beijing，The conference focused on the great changes in the integrated development of culture and tourism，From the perspective of the entire industry chain layout，Discuss the development trend of cultural tourism from multiple angles。Immersive founder、Chairman Liu Xuanfu attended this summit and delivered a keynote speech。

Liu Xuanfu said，The future market space for study tours is huge，There are many scenic spots that have set up study and travel bases or camps，But the effect is not ideal。He thinks，Smart study camps are the future development direction，It promotes the modernization of education through educational informatization，Use information technology to change the traditional model。

Liu Xuanfu further stated，Many scenic spots lack technology and facilities，So the throughput cannot increase，So not many camps make money。But by digitization、Network、Intelligent and multimedia creation method，The content can be videoized，Equipment curriculum，Truly achieve the immersive effect，Thus forming traffic monetization。We need to do smart research，This is the core！

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(This article is compiled based on the speech transcript，Zhihui slightly deleted)

Dear guests，Good afternoon everyone。The content of my speech today is "Technology Empowers Study Travel，Helping the cultural tourism economy to take off”。

I am an entrepreneurial veteran，I have created many projects，There is Internet、Chain、High-tech projects，I will invest only if I have these three attributes。For example，I was the founder of "China Online", the first domestic investment platform listed on NASDAQ in the United States,Also an early investor in the New York Stock Exchange-listed company “58.com”。Currently,The company I invested in is immersive，I now devote almost 99% of my time to this company，Worked for more than eight years in total。During this period，We have gone through a lot of trials，final，In 2017，The company relies on the technology accumulated from primitive times、Team、Resources and other advantages，Successfully transformed into popular fields such as study tours and safety education。

The study travel industry we are engaged in is very relevant to today’s theme summit，Because research is an education sector,Travel is closely related to cultural tourism，Then，I hope that today’s sharing can bring you some inspiration and establish some cooperation。

Integration and innovation of culture and tourism, making efforts to study and travel

In recent years，The Party Central Committee attaches great importance to culture and tourism work，Especially since the 18th National Congress，The General Secretary included “cultural self-confidence” into the “four self-confidences” of socialism with Chinese characteristics，Make a series of important instructions，clarified the importance of integrated development of culture and tourism、Necessity，Provides fundamental guidelines for the development of culture and tourism in the new era。

The integration of culture and tourism is a big topic，Many institutions currently strongly support the development of cultural tourism integration。As the new era puts forward new requirements for the integration of culture and tourism，The integration of culture and tourism requires more culture、Creativity、Integration of technology，Finally achieve the growth rate of cultural tourism、Cultural tourism development and cultural tourism upgrade。

There have been many experts during various summits in recent years、Traders all talk about how to do cultural tourism projects，I won’t say more about this。Nowadays, more than 90% of cultural tourism companies do not make money due to various reasons，In the final analysis, it is traffic，If the traffic is solved, the core problem will almost be solved，Because traffic can bring us customers、Cash flow、Business flow。If there is no continuous cash flow investment，No investment，The business flow behind does not exist，Only good traffic，The work of recruiting investment will be easier to do，Match 2、Only through match 3 can you be truly motivated，Really need to solve this problem，We need to solve the traffic。

Study travel is a new traffic，This new traffic is a group of young students with spending power，The parents behind him are born in the 1980s、The post-90s generation，Their spending power is very high，And the study trip can provide 2-7 days of food、Live、Research、Travel，Thus bringing about very comprehensive consumption expectations，This consumption can bring us about 100,000 to 500,000 customers a year，And it’s 15 million to 2.500 million cash flow，This is valuable traffic。

Big real estate company now、Cultural tourism companies have begun to enter the field of study tours，New traffic is more needed for replenishment，Of course，We also need to take advantage of such conditions to discuss cooperation with the government、Go and get the land。Currently，Yivanke、COFCO、Large-scale real estate developers 188bet online sports betting led by OCT have launched study tour business expansion models for primary and secondary schools。Sanya Vanke Meisha Study Travel Camp、COFCO Smart Farm, etc.。

Domestic research market, a 100-billion-dollar sunrise industry

The definition of study tour is actually a planned organization by the education department and school，Keep students out of school、Leave your family to a place for intensive study and travel activities，It is an off-campus activity，This event is exactly what tourism real estate needs。Our amusement park、Theme Park、The scenic spots are unoccupied from Monday to Friday，Solve this problem during this period，This is a comprehensive practical way to educate people。

The reason why the industry is developing so fast，It is because of the "Opinions on Promoting Study Travel for Primary and Secondary School Students" initiated by the state in 2016，In this opinion，Policy support is the first priority，The second is the change in educational philosophy。The number of users in this industry is very large，2018，Chinese current student is 1.Now consumption is greatly upgraded，And there will be more in the future，Now consumption is greatly upgraded，Especially now in China after 80 years、Young parents such as those born in the 1990s are generally highly educated，The concept of parenting is more international，Pay more attention to the comprehensive development of children's physical and mental health。Another point is that it meets the demands of tourist real estate in scenic spots。Currently，Many scenic spots have excellent natural conditions，But content and operational elements are missing，At the same time, developing high-quality natural assets，The government hopes to focus more on building diversity、Sustainable content ecology。Study travel is often associated with many tourist attractions on the resource side、Outdoor expansion base combination，Extended to exist as supporting content for scenic spots or tourist real estate。

2017、2018 is the year of investment in study travel，Now the entire industry has begun to enter a period of rapid development，And the content of the study becomes more and more abundant，The themes are becoming more and more abundant。actually，In 2018, the Ministry of Education made the development of study tour bases and camps a key focus of its work，Many places have linked the results of study tours with credits，Also included in the teaching plan，Every student will participate in the future，And there are quantity requirements，If you cannot meet the standards, you will not get points，So it became a rigid need。

When I was in contact with the leader of the Ministry of Education responsible for study tours，I learned that provincial education departments across the country have issued policies linking study tours with credits，In the future, quality education will account 188bet Online Sports Betting and Casino for the high school entrance examination、40% of the college entrance examination score，If you don’t participate, you won’t get this score，It will be affected in the end when you enter higher school，So this is just what is needed。Also，China’s study tour industry started late，Compared to foreign markets，There are 1 camps in the United States.20,000，And their development history has exceeded 150 years，Russian study camps reached 5.50,000，The most in the world，Japan’s study penetration rate has reached 97%，There are 3700 campsites，But there are only 40 ministerial-level certified camps in China，There are probably less than 1,000 provincial camps nationwide，At present, there are 1 primary and secondary school students in China suitable for study tours.More than 700 million people，7 times that of Russia、3 times that of the United States，So the market space for this industry in China is very huge in the future。

Today，I use so much space，I just want to show that the future development prospects of study tours are very broad，If you are investing in cultural tourism real estate projects，We must pay attention to this project that can bring us traffic。According to iResearch Consulting report, the market share of Panyanxue in 2018 is expected to reach 94.6 billion，This includes domestic study tours、Including the market size of overseas study tours，And in the next few years，Maintaining a growth rate of more than 20% every year，Much higher than China’s GDP growth，Exceeded by 4 times。

Innovative application scenarios, smart empowerment upgrade

Nowadays, many scenic spots have set up study and travel bases or camps，But conditions are limited，The equipment is very backward，In such a situation，We believe that smart study camps are the future development direction，It promotes the modernization of education through educational informatization，Use information technology to change the traditional model。

Many of our scenic spots do not have such technology and facilities，So its throughput cannot be increased，Don’t look at the teaching content, which is very large，In fact, the reception capacity is very limited，So not many camps make money，Through our way，Digital、Network、A way to combine intelligence and multimedia，Achieve "Equipment Curriculum"、"Course Venueization"、"Video course"，When the immersive effect is truly achieved，Our traffic can be monetized，Only for large throughput。This is the core，So we need to study wisdom。

With long-term market research on current study tours in China，Immersed in the new interactive teaching model of "education + science popularization" proposed for the first time in China，That is, using modern digital technology VR、AR、AI、Multimedia (MT) and holographic imaging and other technologies empower educational innovation and development，Successfully solved the industry traffic problem。In summary，In Policy、Under the urgent needs of demand and market，Smart study tour will become a new investment outlet for the cultural tourism industry。

High-end educational resources, five distinctive themes

In terms of teaching content development，Immersive experience combined with local characteristics，In response to the needs of study travel courses for primary and secondary schools，Introducing hundreds of models suitable for primary schools、Junior high school、Research on safety education according to the needs of different high school grades，With national defense and civil air defense research，Study in STEAM technology，There is red education、Five major themes including intangible cultural heritage research。Of course，Not limited to these，We will make content based on the characteristics of each region and scenic spots，In this kind of content, we may regard safety education as a very important section。Safety education is indeed very lacking，Like the Sichuan earthquake that happened the day before yesterday，We saw the process of some people evacuating which is very worrying，Because many of this methods are incorrect。

The main advantages of the immersive "smart study travel application scenario" are: first, it is more interesting，edutainment and entertainment；The second is intelligent teaching，The third is immersion、Concrete experience，Our scene is immersive，Mainly through 3D、Panorama、VR、AR technology to realize our teaching；Because of the computer system，Our course content is more comprehensive and rich，Our updates just got easier；Intelligent management and control，Application of big data，Can fully meet the needs of large-scale reception，better able to achieve the best learning effect。

Also，Our study practice education camp can not only carry out study trips，We still need to solve Saturday、Operation traffic on Sundays and winter and summer vacations，Mainly using parent-child picking、Equestrian training、Cute Pet Paradise、Parent-child experience mainly in the form of agricultural planting、Winter Camp、Summer camps and other business models attract a large number of customers，Increase traffic。It is worth mentioning，The architectural planning in the camp is also very rich，We have an apartment、Infirmary、Student Dormitory、Teacher’s dormitory, etc.，We also have plans specifically for schools、Enterprise development training camps for team building activities, etc.。

As a smart study travel project that is versatile with the cultural tourism industry，It can be implemented in many vacant venues，Either educational camp、Cultural Tourism Real Estate、Specialized town、It can be either a pastoral complex or an industrial park。We can fully satisfy primary and secondary school students、Home User、The needs of the three major groups of enterprises and institutions for various types of wisdom + practical education。

final，Let me introduce the company profile，Immersive 188bet sports betting app download and successfully listed in July 2015 (stock code: 832817)，Marketing and service network covers the world。Since the launch of the industry’s first independently developed virtual reality helmet technology in 2014，Immersed in the scene, we have continued to increase investment in R&D and are committed to technological innovation，Invest nearly 10% of sales revenue into R&D every year。

Since 2015，Immersive system integration accumulated over many years、Hardware product development technology and the most advanced VR in the world、AR、AI、Combining MT digital technology，The first “innovative application scenario” of smart research and practical education in China，And use this as the core to strive to achieve further development in the Chinese study travel market。As a high-tech enterprise in Beijing、Zhongguancun High-tech Enterprise and Beijing Double-Soft Certified Enterprise，Immersive now has obtained industry qualifications and applied for nearly 100 patents，Possess information system integration and service qualifications、Building project construction general contracting、Special building decoration project design\professional contracting、Information system integration and service qualification certificate, etc.。Won 30+ national awards and industry awards，is the president of 10+ industry associations、Vice President Unit，Won the title of “Top 50 High-Growth Chain Franchise Enterprises of the Year” for six consecutive years from 2011 to 2018。

8 years，Immersive research and development of many industry-leading products，Marketing and service network covers the world，Over 30 provinces and cities in the country，China 57%、North America 10%、Middle East 15%、Europe 8%、Australia 10% and more than 30 countries and regions，Has more than 1,000 long-term and stable business partners。On the basis of primitive accumulation，2017、In 2018 we officially entered the education field。

Within the next three years，We are committed to becoming “the first brand of study tours for primary and secondary school students”，As long as you have a venue，Interested in doing study tour，We can help you complete a full range of landing services。

We look forward to cooperating with you, thank you!