June 19-20，Hosted by Zhihui，The "2019CTCIS 4th China Cultural Tourism Consumption Innovation Summit" with the theme of "Integrity, Ingenuity, and Innovation" was held in Beijing，The conference focused on the great changes in the integrated development of culture and tourism，From the perspective of the entire industry chain layout，Discuss the development trend of cultural tourism from multiple angles。In the round table discussion session，Seven heavyweight guests conducted an in-depth discussion on "How the cultural tourism industry can tap into the '188bet mobile Travel Economy'"。

Host guest:

Founder of Longjing Baichuan, Long Bozhong

Seminar guest:

Executive President of Liangchen Cultural 188bet mobile Tang Xiaodan

Hua Caixin and Chairman Li Shuhua

Zhang Yuanqi, Vice President of Lifeng 188bet mobile of Leyard Group

Mark, CEO of Poetry and Distance (Beijing) 188bet mobile Development Co., Ltd.

Huang Xiaoli, Deputy General Manager of Taierzhuang Ancient City 188bet mobile

Shi Zhanliang, Marketing Director of Kaifeng Qingming Shanghe Garden 188bet mobile Area

From "Lighten"，To "Beautify"，To "culture"，188bet mobile travel is a product of the in-depth development of urban economy，has become a high-quality carrier for the integration of culture and tourism，Cultural Tourism and Performing Arts、Light show、Music festivals are among the representative businesses，Extending the visitor’s stay、It plays an important role in increasing overnight stays and increasing consumption。

188bet mobile tours have become a part of many theme parks、Rich product content supply for scenic spots and even a city-wide cultural tourism destination、Expanded consumption，Even a favorite choice for high asset value。Looking from a higher dimension，188bet mobile travel economy as an innovative cultural tourism format，Becoming an important way to improve the development level and efficiency of the cultural tourism industry，It is also becoming a way to build cultural confidence、One of the elements of telling a good Chinese story，And promote cross-border cooperation，And Technology、Society、Integrated innovative development in various fields such as culture and economy。

The 188bet mobile tour economy is believed to be leveraging a trillion-level market，What is the current situation？How to dig gold？In the roundtable discussion session of 2019CTCIS Summit，Seven celebrities conducted in-depth analysis on topics related to 188bet mobile travel。

The following is the transcript 188bet mobile roundtable forum speech:

(188bet mobile article is compiled based on the speech transcript，Not reviewed by the parties。Zhi Hui slightly deleted)

Long Bozhong:Hello everyone，I am very happy and honored to host the roundtable forum。The topic of "188bet mobile Tour" is very popular this year，The 6 guests we invited today are all from the industry，We communicated in many ways to find a few big names。A few big names will share with us the current development status of the 188bet mobile tour industry？The 188bet mobile tour industry gives us companies and projects，What kind of changes have local resources brought about？Let’s first ask Mr. Zhang of Leyard Group, a listed company, to share with you。

Founder of Longjing Baichuan, Long Bozhong

Zhang Yuanqi:Let me first introduce Leyard and Lifeng Culture。Leyard is a company listed in Shenzhen，The current market value is about more than 20 billion，The company has two big sectors，One 188bet mobile sections is dedicated to the luminous economy、Brightening lighting，In terms of production value，Ranked No. 1 in the country。

Lifeng Culture mainly engages in tourism，So I had the opportunity to have a comprehensive understanding of 188bet mobile tours。I started to really concentrate on studying 188bet mobile tours in 2015，In terms of the current industry development status of the entire 188bet mobile tour，Probably contains several stages。The first stage is called the urban lighting stage，Mainly to make it brighter，All major cities are very beautiful now，Very layered，But the lighting process is mostly the same after seeing it in major cities，So we later thought about entering the second stage - the beautification stage，Defining a certain space through lighting and shaping of certain light and shadow，Becoming a beautification stage。But just beautifying light and shadow is not enough，So enters the third stage，The stage called culture。

Zhang Yuanqi, Vice President of Lifeng 188bet mobile of Leyard Group

Talking about 188bet mobile tours，We feel that from the perspective of the entire industry，Although it has gone through so many stages，But in fact there are still many problems。I think from the perspective of the entire 188bet mobile tour system，First focus on the stage of capital investment，We think it’s still early days。Currently investing in 188bet mobile tours，Whether it is city lighting，Still a product for some 188bet mobile tours，In fact, they are all in the stage of government investment。

At present, it is mainly led by the government，Private enterprises basically do not do quick start，Why is it not started？Actually, there are many closed loops that have not been opened。First，We think，When I was doing 188bet mobile tour business，Several important characteristics are that they rush to seize resources，How to operate in the future，How to create a consumer closed loop，We think there are still many problems。Of course，Lifeng Culture is also doing research in this area，We now have many products that have begun to enter the consumption closed-loop stage。

Long Bozhong:The following is shared by Mr. Tang Xiaodan.

Tang Xiaodan:Thank you everyone，My company is called Liangchen Cultural 188bet mobile，The background of our company is very similar to Mr. Zhang of Leyard，We are "one body and two wings"，Partner is a "good business environment"，Have been engaged in light environment construction and landscape construction in China for more than 20 years，We have done many iconic projects，Including National Center for the Performing Arts、Bird’s Nest and other products。

Executive President of Liangchen Cultural 188bet mobile Tang Xiaodan

Just now, Mr. Zhang explained the entire lighting logic from the perspective of lighting，Because I have been traveling for more than 20 years，So I want to talk about it from a 188bet mobile perspective。

188bet mobile tour and pastoral complex in previous years、Rural Revitalization、Same as global tourism or cultural tourism town，Become a very big hot spot，There are several reasons for this。One is for policy reasons，Second supply-side reasons，The third reason is the demand side。The policy reason is that many local governments have introduced policies to encourage the 188bet mobile economy、Policy guidance to promote consumption upgrade。Some businesses at 188bet mobile，A grab-and-go business focusing on 188bet mobile tours，It has become a very important opportunity and leveraging point。

Second，We noticed，On the entire demand side，From the two perspectives of traditional scenic spots and urban renewal，188bet mobile travel becomes a good starting point for them to upgrade。All scenic spots are talking about "global tourism"，Global tourism is time competition，Peripheral products can only be radiated if time is extended，So we drive the development of the overall nighttime economy through 188bet mobile tours，Extend visitor stay，This is a very important starting point。Then urban renewal is also an aspect，We just talked about the stages of lighting and beautification，In fact, this is a very important module for urban renewal。Now big cities have transformed from shantytown reforms into the urban renewal stage。

Third，From the supply side，New performing arts，Multimedia Technology， The combination of IP and performing arts products has created many new 188bet mobile tour products，These products actually create more incremental value for the combination of more scenarios，Provides very good opportunities and starting points。So I think，Why China’s 188bet mobile tours have suddenly become a hot phenomenon，It is related to these three aspects。

Long Bozhong:Thank you. Next, I would like to ask Mr. Li to share 188bet mobile with us.

Li Shuhua:Hello everyone，I am Li Shuhua, chairman of Tianjin Huacixinhe，I may be a little different from them，Because we have also done 20 years of environment creation，What we are currently focusing on is the 188bet mobile tour culture of Buddhist cultural tourism。Our original large-scale cultural tourism scene had a performance team of several hundred people，Now via hologram、Naked-eye 3D has become a small performance team of 20-30 people，To create the entire acting story。

I think，It is very important whether the current cultural tourism can calm the heart。Our design director went to Japan for a 10-day inspection，He came back and told me, "Mr. Li，I found that Japan doesn’t seem to care too much about money when doing projects，They care about doing something well”，In other words, let us truly "sink"。We often say "reliance on one's own and others"，In the cultural tourism 188bet mobile tour，How to create a balance？This balance is not only the balance of humanity and nature，Still a balance of body and mind。

We may go deeper in depth，That is, allowing investors to avoid risks and form a relatively good closed loop。Our entry has caused project investment to drop a lot，Helping investors’ projects make profits at the same time，Also make ourselves better。So now everyone is not lacking in technology and products，What is lacking is more cultural creativity and ideas，How to create a 188bet mobile environment、Implantation of 188bet mobile culture、The extension of the 188bet mobile economy forms a balance。

I went to Shaoxing last time to meet with the leader，I said Shaoxing is the place where masters were born，If there is no diamond，A large system without one stone that stirs up thousands of waves cannot be built at all。No matter 188bet mobile Lu Xun’s culture，Lanting Civilization，Yangming’s Practice Journey，Yellow wine health and feelings，Which one is enough to create a world business card。

Nanjing Niushou Mountain Phase I lighting is made by us，Won the Luban Award，How to integrate soft culture in the second phase？Soft culture is the journey that truly reveals the journey 188bet mobile soul，How to build China’s Mecca？This will be completely different，What really makes our spiritual journey valuable，Getting pregnant、raise、心、Kang’s realm。

Long Bozhong:What is 188bet mobile tour？I have been in the tourism industry for so many years，I also found that the theme of this 188bet mobile tour is particularly popular，Because we originally only talked about the "188bet mobile economy" but not the word "188bet mobile tour"。My previous understanding of 188bet mobile tours was that many cities were doing lighting projects，But after listening to the three bosses，I find it is different now，Product content、Presentation、The way of experience has changed。So，I want to ask the two bosses at the back，188bet mobile tour from the perspective of the project，What are the direct changes brought to our project？Please first ask Mr. Huang Xiaoli to share it with us。

Huang Xiaoli:Hello host，Hello, distinguished guests！I am very honored to participate in this forum event。Speaking of Taierzhuang，I think everyone is familiar with it，It originated from the Taierzhuang War，But for the ancient city of Taierzhuang，I think everyone here has a better understanding，Many companies have participated in the development of our 188bet mobile tour projects。In fact, for now，The entire 188bet mobile travel economy，It should be said that we are at the forefront of the entire tourism industry，And the current 188bet mobile tourism economy is a huge engine for our consumption upgrade and tourism industry。

Huang Xiaoli, Deputy General Manager of Taierzhuang Ancient City 188bet mobile

For Taierzhuang，I think we have been committed to the 188bet mobile tourism economy in the past few years，Because the ancient city now receives more than 7 million tourists annually，70% of those who actually stayed in Taierzhuang Ancient City to see the 188bet mobile view of the ancient city，Everyone comes here for the 188bet mobile view of the ancient city of Taierzhuang。Nowadays, tourism products are just like what the guests said，Maybe stay more for sightseeing、Experience the state of the light，But for Taierzhuang，I think the lighting of 188bet mobile tourism economy is actually a foundation，Just like our tourists’ evaluation of Taierzhuang Ancient City 188bet mobile Tour，"There is heaven above，Suzhou and Hangzhou are below，Not as bright as the ancient city of Taierzhuang”。You can see from this sentence，The beauty of the entire ancient city attracts tourists，What’s more important is that our current 188bet mobile tourism economy is to stimulate consumption，So now the tourism products are created，We went from sightseeing to a two-day tour now、Three-day tour，To stay here, you need to experience it。So the 188bet mobile tour products created by Taierzhuang Ancient City are not only about lighting，There are also its experiential activities。

For example, our river cruise，Everyone under the beautiful lights，By boat，Listening to the melodious singing of the boat girl，This product makes tourists want to come，I don’t want to leave once I’m here，I still want to come after leaving。Also，The uniqueness of this 188bet mobile tour is also very important，For example, our performing arts，And our intangible cultural heritage performance，Including our current consumption of 188bet mobile tours to drive changes in the entire consumption season。For example, summer vacation，We are integrated with the music festival，We combine winter with the Lantern Festival，Invisibly creating Taierzhuang’s unique 188bet mobile tourism economy。Of course。Present including Mr. Mark also participated in the creation of our “most beautiful music scene” product，I think for all of us here，Whether it is a supplier or a visitor to our scenic spot，We all need to regard the 188bet mobile tourism economy as our new and old driving force transformation、The most important aspect of secondary consumption driving industrial upgrading。

Long Bozhong:I would like to ask Mr. Shi to share 188bet mobile with us.

Shi Zhanliang:Hello everyone，I am from Kaifeng Qingming Shanghe Garden Scenic Area，Let me share with you why we do 188bet mobile tours？How to do it？How is the effect？Let’s share it with you based on our practice。

Shi Zhanliang, Marketing Director of Kaifeng Qingming Shanghe Garden 188bet mobile Area

The first question is why do 188bet mobile tour？Qingming Riverside Garden is a traditional cultural scenic spot，It has been 21 years since we opened in 1998，It can be said，Enterprise development is also facing a process of continuous improvement，We have explored a lot in this，Finally found a new breakthrough，That’s a 188bet mobile tour。It can be said，The increase of 188bet mobile tours in our overall tourist volume、Improved taste、Brand expansion plays a key role。

We are in 2015、16 years ago，The number of tourists remains at more than 2 million，It can be said that there is no big development，Our secondary consumption only accounts for about 15% of the annual income of the scenic spot，It can be said that we have never found a suitable channel to achieve a breakthrough development。Among these，We started trying to do 188bet mobile tours in 2004，But they are all of node nature，For example, a light show during the Spring Festival，Do some cool activities in summer，Chrysanthemum viewing activities in autumn，They are all node properties，No real changes to the structure of the scenic spot，The value of promoting the sustainable development of scenic spots。So we found a breakthrough at that time，It is based on our live performance of "Song Dynasty Tokyo Menghua" as a breakthrough，Achieve round-the-clock operation。

The Qingming Riverside Garden will actually open for 188bet mobile tours on July 1, 2017，We implement four full concepts。

The first one is "all weather"。188bet mobile tours make up for the shortcomings of short business hours during the day，So after this product is built，Through light、Performing、Real performance，Includes the integration of seven major elements，Achieve round-the-clock operation；

The second one is "all ages"。Family independent travel now accounts for the majority，Our 188bet mobile tour products have their own uniqueness，So we realize the creation of products for all ages；

The third one is "Full Season"。Everyone knows that the tourist season is very obvious，Currently, Qingming Shanghe Park can break the restrictions of the off-peak season in the industry，Achieved full-season 188bet mobile development，Different themes for spring, summer, autumn and winter、Different content to attract different tourists；

The last one is "total elements"。Just eat、live、row、游、Purchase、Get through all the elements，Realize the comprehensive improvement of 188bet mobile spot products in a true sense。How is the effect?？I will share with you two indicators。

The first indicator is the number of tourists received。After we open 188bet mobile tours in 2017，Tourist reception exceeded 3 million，Breaking 3.3 million in 2018。This year ends on May 31st，25% increase over last year，Hopefully exceed 4 million tourists；The second one is secondary consumption。Qingming Shangheyuan elimination game originally accounted for less than 15% of revenue，Now it has reached 35%。

I hope everyone here will take time to visit the Qingming Riverside Garden。Thank you everyone！

Long Bozhong:In terms of content design, let’s listen to Mr. Ma’s analysis.

Mark:Hello everyone，I am Mark，I come from "Poetry and Distance"。I feel that 188bet mobile tours are the only way to increase revenue and efficiency in scenic spots，We must develop 188bet mobile tours。188bet mobile tour is the only opportunity for new scenic spots to surpass traditional scenic spots with advantages。

Mark, CEO of Poetry and Distance (Beijing) 188bet mobile Development Co., Ltd.

Speaking of "188bet mobile Tour"，First of all, I think there are two foundations，The first foundation is the lighting problem just mentioned，If a place is dark, no activities can be carried out，Can’t do anything，Need to light up first；In addition, there must be cultural content，We believe cultural content is king。After relying on lighting and cultural content，We can do related 188bet mobile tour economy，Thus increasing income、Efficiency increase。

Our "Poetry and Distance" produced a program with Director Li in 2000，called "The Same Song"，We achieved 2008 consecutively，Nearly one hundred games per year，Use large-scale cultural activities to promote and create city business cards。We now find out，Cultural activities contribute to the 188bet mobile tourism economy，For tourism creation，also plays a vital role。We base on various scenic spots，Create something more personalized、More Internet celebrity potential、More eye-catching、Activities that can attract more traffic。Created "The Most Beautiful Music Live" with Mr. Huang last year，We do music scenes in many places across the country，We think it can attract some vertical groups with spending power。We know who we are doing it for、To whom，We must truly achieve diversion。

After the event is completed，We need to further study how to continue monetization。Performing to make money，Doing 188bet mobile to improve 188bet mobile consumption，We have been committed to exploring this aspect。

Long Bozhong:After the six guests shared their views, I also thought about it，I have visited about 300 scenic spots until today，One more guest、Stay one more day，There must be more recognition of this scenic spot，At the same time, it also plays a stimulating role in the local economy。In fact, the 188bet mobile tour breaks the time limit，Improved the quality of consumption，Original 8 hours of consumption space，No consumption for 12 hours after coming back to sleep，There is a lot of space here that 188bet mobile tours can break through。

What kind of changes does 188bet mobile travel bring?？In fact, 188bet mobile tours bring an increase in traffic，What changes will the increase in traffic bring to the investment boom？In fact, it is the premium of assets。It turned out to be an ancient city、Ancient Town、Scenic Area，If there is no 188bet mobile tour，Big difference，Many investors only view 188bet mobile tours as investments，No valid assets have been formed yet，No house, no land，All are lighting effects，But from the perspective of consumption conversion，Attracted tourists，Increased their dwell time and content consumption，Increased the value of the entire asset。

2019，188bet mobile travel is an outlet，It is also a very hot topic now，How to go about 188bet mobile tours in the future，We will also wait and see，Thank you again to all the guests，Thank you everyone！