June 19-20，Hosted by Zhihui，The "2019CTCIS 4th China Cultural 188bet mobile login Consumption Innovation Summit" with the theme of "Integrity, Ingenuity, and Innovation" was held in Beijing，The conference focused on the great changes in the integrated development of culture and 188bet mobile login，From the perspective of the entire industry chain layout，Discuss the development trend of cultural 188bet mobile login from multiple angles。Zhang Cheng, founder and CEO of Tianyuan Oriental, attended the summit and delivered a keynote speech。

Zhang Cheng said，Industrial operation is the core of pastoral complex project，The core 188bet mobile login of industrial operations includes planning and design、Development and Construction、188bet mobile login products、Four categories of operation management。There are four key 188bet mobile login products，Accommodation format、Amusement 188bet mobile login Type、Supporting 188bet mobile login formats and activity formats。

He further stated，After having the core 188bet mobile login format，Plus several other 188bet mobile login sectors，Together, they form a combination of multiple formats and businesses，Use "Synthetic Thinking" again，Kneaded together to form a body visible in the physical space、A set of operating systems that can operate in the virtual space，Finally formed a “big operation system”。

He thinks，Pastoral complex is one way，A way of thinking、188bet mobile login organization and operation methods，In this way，Use this perspective，Using this "big operation system" can bring about urban and rural development，What finally appeared was a new form。

(188bet mobile login article is compiled based on the speech transcript，Zhihui slightly deleted)

Hello everyone，I am Tianyuan Dongfang Zhang Cheng，The theme shared with you today is "188bet mobile login: Operating System and APP"。

Previously I wrote about the location and value environment of urban complexes in the past 20 years，This value circle has four quadrants (as shown below)。The top page is about policies，About 20 years of rapid economic development in China，These 20 years are actually the beginning of reform and opening up，In the end, 188bet mobile login was determined that 188bet mobile login would become a full reform and opening up and enter the international market。In response to the opening up forces as a basis for international trade，Promote the development of the entire national economy，More than 20 years since China became “Made in China”，As a result, China is accompanied by a large number of、Adequate and rapidly developing urbanization and industrialization。At that time，In every city in China，A large number of new cities and urban development zones have been built。

Let’s look at the rightmost quadrant of the picture above，I wrote "Economy"。Rapid industrialization，Rapid urbanization，A large number of new urban areas will be opened，At this time，In the structured design of China’s national economy，Designed some important key methods。For example, "Park China"，A large number of new cities require a large amount of land and a large number of development areas，To cope with the overall driving force of China’s rapid economic development。So we are in the process of urbanization and industrialization in land finance and the expansion of new urban areas，Main economic manifestations，Involving governments at all levels、All businesses。And in this field，If a new district in a city wants to be formed quickly，188bet mobile login has a core point，188bet mobile login is the key package。

We know that every city will invite Wanda to build new urban districts，Central location for rapid urbanization and industrialization。After having 188bet mobile login，The financial operation of local governments，Support from financial institutions，Other developers came to buy the land in this place，Quickly forming the core point of a mature city。

Let’s look at the following，I wrote "society"。In the process of rapid urban upgrading，A large number of people entered the city，In other words, the old city needs a new living environment，What is presented at 188bet mobile login time is a new demand for urban space and urban consumption scenarios。

I remember clearly，At that time, the one-stop service Wanda could provide won the support of consumers，The surrounding developers are particularly willing to buy the land next to Wanda Plaza。Why？After purchasing, advertise "500 meters away from Wanda Plaza" to sell the house，The people are also very happy，Live in a place closest to one-stop consumer services。So，188bet mobile login is the real and practical demand of the people that gave birth to the development of 188bet mobile login place。

Let’s look at the far left of the picture above。Over the past 20 years，The so-called core content of the commercial real estate field is called "commercial industry，188bet mobile login format”，It is also undergoing major changes and rapid progress。For example，20 years ago there were only department stores and some street stores，But later there were specialized stores、Specialty store、Shopping mall stores, etc.。

My own expression also brings everyone together，Form a place with lifestyle，A shopping mall appears，Even lifestyle centers appeared。So the content of 188bet mobile login industry itself is also changing with the progress of the times，The value that can be promoted by the innovation of content itself in 188bet mobile login form。Therefore，Urban complex in policy、Economy、Under the inherent progress of society and the industry，Driven by the combined force of four needs，Coming to the focus position。And times are changing，The contents of the four quadrants are changing。

Components of the 188bet mobile login’s value loop

Now take a look at the 188bet mobile login field I am currently engaged in (picture below)。Policy environment，Industrialization today、The urbanization background is changing，At the "policy" level，What we promote is the mainstream direction of social development in the new era，That is, urban-rural integration，Rural revitalization and development of small towns with characteristic industries，And the era of great development of new industries and consumer economy。

Look at the social field。In the social field，On the one hand, the industry has undergone drastic changes，New industrial clusters and 188bet mobile login forms emerge，It will give rise to the combined distribution of urban and rural clusters at all levels and types in urban agglomerations。At the same time，Urban renewal is also happening in the city，Includes some industry and space updates、Reconstruction and reuse。In addition，With the pursuit of the two fields of humanities and science and technology，It also gave rise to the basic pursuit of pastoral aesthetics。Natural ecological economic model has become a must option，And a basic economic model that must be followed。

Look at the "economic" level again，With the changes of culture，With the changes in consumer psychology in the post-industrial era。For example, today we are going to a shopping mall，188bet mobile login’s really not about going to the mall to do something，I went just for the sake of going，188bet mobile login is a practical and real life necessity，Needless to say, deliberately create a lifestyle，Just for daily and rigid needs。Therefore，Cultural tourism consumption and leisure vacation consumption have become daily activities，188bet mobile login gave birth to the true pursuit of the free market。

Let’s look at the “industry” level，Same in this field，With the changes of the times，In the past, we provided extensive supply in the field of cultural tourism，It’s a good place we want to go，But there are not many good places，Whether it is a scenic spot、A resort is still a playground，It is also a culturally relevant place，There are not many good products。But today is different，188bet mobile login formats and products in the field of cultural tourism are not only technological progress，What is more important is the progress of aesthetics at the level of values ​​and culture，These products and 188bet mobile login formats are also undergoing profound changes，So this field is more segmented than in the past。

But，We can see，The main direction of national policy development，In the basic model of the economy，And in people’s needs，As well as the rapid progress of specific products and 188bet mobile login formats in this industry，A method of convergence，A form，A pattern，I call it "Pastoral Complex"。It will accompany us in the new era，In the future urban and rural areas，Rapid development in the field of cultural tourism industry。The value it condenses、Focal length node，I call it "the value circle of pastoral complex"。

Industrial 188bet mobile login is the core

When the concept of “pastoral complex” was proposed，We never said Pastoral Complex was a project name，We keep saying it，Pastoral complex is one way，It is a 188bet mobile login model，It is composed of such industries and 188bet mobile login formats，But the core grip is at least visible for the future。Main 188bet mobile login formats, products and 188bet mobile login capabilities in these years，We call it the ability of cultural tourism，So we have been building our pastoral Eastern 188bet mobile login organization around it。

We talk about pastoral complex，It consists of three industries，Use cultural tourism as a starting point in the fields of characteristic towns and pastoral villages。But facing three industries，With residential property，Has agricultural industry，There is also the cultural tourism industry。Among them，Only the cultural tourism industry is the main driver of the other two industries，So the core 188bet mobile login is to develop the cultural tourism industry，But what do these three industries of Pastoral Complex look like，Let’s dissect it。

We have classified project types，I am divided into pastoral cultural tourism town、Characteristic pastoral countryside。Because I am a development and operation company，I often contact local governments and some investors、Developer。What are the things that application companies should do？I divide it into four categories，Whether it is a local government or an investment enterprise，It is divided into four categories，Infrastructure respectively、Land 188bet mobile login、Industrial operation 188bet mobile login、Development 188bet mobile login。These four businesses are performed by different companies in society，For example, infrastructure is usually a city investment company，Or the infrastructure contractor，For example, China Construction First Bureau, etc.，Our shareholder unit Oriental Garden also does this。The land management 188bet mobile login is usually the government’s urban investment company，Or there are some local private enterprises，Our Chengdu project partner specializes in land；Industrial Operations，For example, Pastoral Oriental does a lot of work here，There are also cultural and tourism companies such as Overseas Chinese Town that operate；Future development，Real estate companies and some rural construction and development companies are all engaged in property development。

Which one of these four is the core？We believe that "industrial operation" is the core。What is the core of industrial operations？What core 188bet mobile login does it consist of？I divide it into four categories，Planning and design respectively、Development and Construction、188bet mobile login products、Operation Management。From previous 188bet mobile login，To process 188bet mobile login，From content placement to ongoing content management，Which one of these four businesses is the key？We believe content is key。

How to build and operate a large 188bet mobile login system?

What are the key product formats in pastoral cultural tourism towns and characteristic pastoral villages？We think there are four key ones，Accommodation format，Amusement 188bet mobile login Type，Supporting 188bet mobile login formats and activity formats。

After having the core 188bet mobile login format, add several other 188bet mobile login sectors，Together, they form a combination of multiple formats and businesses，To use another word we invented, "integrated thinking"，It must have a certain level，There must be a certain degree of integration，Finally, it can be kneaded together to form a body that can be seen in the physical space、Able to operate in virtual space，A system that can make this work，We call it the “big operation system”。

So Pastoral Oriental has organized this 188bet mobile login around this main line，The green ones in the picture above are the institutions of Pastoral Oriental，With separate design structures，Product content entity content organization，There are also operation management companies, etc.，Together we call it the “big operation system”。Therefore，The title of my speech today is called "Operating System and APP"，The system is based on the main methodology，APP is a key 188bet mobile login，After it becomes a large operation system，This can be done。

Let’s go back to this main line，From cultural tourism to project types to 188bet mobile login products，To main 188bet mobile login structure，Finally formed our “big operation system”，Able to operate pastoral complex projects。

How to start？Let me give two examples。We have roughly refined eight steps in the Wuxi project，From the rural reform，That is, property rights reform, etc.，Around people、Started by these reforms surrounding things，Then make plans，Building infrastructure，Then we started some development of our common cultural tourism 188bet mobile login，Eventually turned into the development and continued operation of the entire area。When we were working in Wuxi for the fifth year，We have brought large investors and cultural tourism investment institutions into our project in Wuxi Yangshan。

The Wuxi project started from the first production，Then promoted from the tertiary industry，Finally became a second-class worker，After being able to get 188bet mobile login place to receive the attention of governments at all levels，Changed planning positioning，Became a provincial tourist resort，Re-granted land functional use permission，Introduced a large number of investors，The entire area is developed。

What I just talked about is not within the narrow scope of the pastoral East，Put it in the entire area instead。The picture below shows some specific project scenarios of our Wuxi project，There are also some constant updates，There are also some new 188bet mobile login formats emerging，We will develop in four phases in total，Here are some photos from the second issue，It was also just presented last year。

Our Chengdu project 188bet mobile login path is divided into nine steps，Start with planning，Then do the infrastructure、Land consolidation，Then villagers were resettled。

In the end we negotiated with the local government、Collective organizations establish relatively complex cooperative institutions，This place has been run as a whole，Currently this place is also a model project in Chengdu，At least 188bet mobile login is the first example of rural revitalization and innovative development of new industrial clusters in Tianfu New District。

The picture above is the 188bet mobile login format of the project，Village Resettlement Area，文、188bet mobile login、Travel integration 188bet mobile login and some cultural venues，And the cultural tourism industry projects we leveraged on this project。We have focused on a project in Chengdu “Ali’s Field Farm”，This is a startup project that our Pastoral Oriental focuses on cultivating。We usually do cultural facilities in a project，Then make another amusement ride，The amusement facility is called "Field Farm"。

What is pastoral complex？Pastoral complex is one way，It is a way of thinking、188bet mobile login organization and operation methods。It works this way，Use this perspective，Using this large-scale operation system can bring about urban and rural development，What finally appeared was a new form。

At the same time，What is its ideal？Let people live a happy and beautiful life between urban and rural areas，So，We can always describe 188bet mobile login in one word，You want to make 188bet mobile login a cultural tourism project，To build a cultural tourism project under the pastoral complex model，You must have a basic operating system，Then you still have the ability to develop key APPs，I want to see the tree，I also want to see the forest。Our slogan and our original intention is "Reviving the Pastoral、Find your original intention”，Unchanged，Thank you everyone！