OTA continues to increase prices,The 188bet login the losses is on the eve of an outbreak?

Big Traffic Author of 188bet login article: Lu Shan 2019-07-03
For the nascent domestic general 188bet login market,Will the entry of OTA be a good medicine?

If the 188bet login time between the two places is shortened from four or five hours to between 30 minutes and one hour,Double the price,Transportation mode changes from car or train to airplane,Will you buy a ticket?

This is also what participants in the 188bet login in some remote areas of the country want to know。

OTA admission

January 12, 2018,188bet login commuter flights between Jingmen and Wuhan opened,It is also the first 188bet login transportation route in Hubei。But this route will suffer losses once it starts sailing,According to local media reports: On and off over the past year,Only 23 days of flying in 2018,Accounts for 6 of the number of flying days in the year since the launch.5%,Carrying 82 passengers per year。

In general 188bet login short-distance transportation,The flight distance does not exceed 500 kilometers、Flight time is 1~2 hours,Short-haul commuter airline。

Civil 188bet login expert Qi Qi pointed out,Commuter 188bet login originated in the United States,It is specially designed to facilitate villages and towns in remote areas、Community、Air transportation method for daily travel and economic exchanges for residents in mining and other places,It is characterized by using small aircraft with less than 30 seats to fly to and from source airports and regional or partial trunk airports with high frequency on scheduled or irregular flights, usually within 400 kilometers,Commuter 188bet login can be said to be a branch of regional 188bet login。

As of December 29, 2018,The number of general 188bet login companies in my country is 436,Number of general aircraft 2581,Building 202, General Airport for Certificate Collection。But compared to mature markets in Europe and the United States,China’s general 188bet login industry is still in its infancy。

Except that the market is still in its early stages and needs to be cultivated,Fare too low、Unsustainability is also the current dilemma faced by the domestic general 188bet login market。"Look at the current situation,Some general 188bet login companies are losing money。Compared with civil 188bet login,Eight seats,It is the source of losses。” Ji Yu, head of the general 188bet login project of Ctrip’s air ticket division, explained to the 21st Century Business Herald,“General 188bet login aircraft generally have less than 30 seats,Most of the ones on the market are around 10 seats,The flight cost is tens of thousands of yuan,Every seat costs thousands of dollars,This is also the problem faced by general 188bet login companies now: without subsidies,If you fly one flight, you will lose one flight。”

In this dilemma,OTA (online travel platform) admission "card slot"。Take the above short-distance airline between Jingmen and Wuhan as an example,It was initially operated by the general 188bet login operating company Zhuhai General 188bet login,Positioning is for Jingmen、Short-distance routes for daily commuting flights and business flights between Wuhan and Wuhan residents,priced at more than 200 yuan。

“Two months ago,In order to improve the traditional and backward offline ticketing process,Jingmen-Wuhan 188bet login commuter airline enters Ctrip platform for sales。”Introduction to Zhuhai Navigation,“If the guest wants to take a 188bet login flight from Wuhan Tianhe Airport to Jingmen Zhanghe Airport,You can also enjoy independent waiting and security check-in services in the independent VIP terminal。”

Two months after launching online sales,Ctrip recently disclosed operating data for the first time: within two months,188bet login segment has achieved the order volume for the past year。From the testing phase to the official launch,Before the Dragon Boat Festival,The search volume even increased by more than 5 times compared with the previous month。“After the OTA mode intervenes,More and more people know about 188bet login route。”

“The current mobile Internet penetration rate exceeds 98%,Consumers’ behavioral habits are largely concentrated online and on mobile devices,Zhuhai General 188bet login cooperates with Ctrip to move Jingmen and Wuhan commuter routes online,Caters to the consumption habits of more local people。" Ji Yu told the 21st Century Business Herald。

Jingmen to and from Wuhan,Same itinerary,If you choose the bus or take the ordinary train,One way takes about 4 to 5 hours。Choose short-haul commuter airlines,Can greatly improve the efficiency of 188bet login。

“This gives us the confidence for further cooperation in the future。" Ji Yu said,Ctrip General 188bet login will continue to operate in Inner Mongolia in the future、Yunnan and other regions,Exploring the potential of the commuter 188bet login market。

“The key to the success of this route lies in the convenience of traveling for passengers,And of course the price。The main reason for the previous unsatisfactory performance was the unstable execution of the route,Need competitive ticket prices and convenient ticket purchase channels。" Qi Qi said in an interview with 21st Century Business Herald,General 188bet login is the civil 188bet login transportation closest to the source of passengers。The service targets of commuter airlines are very targeted,As large as a village or town or as small as a residential community、Factories and mining enterprises。This kind of "zero distance" from the source of tourists is impossible to achieve with the traditional branch line model。

For the nascent domestic general 188bet login market,Will the entry of OTA be a good medicine?

The 188bet login navigation market before dawn?

The "Opinions on Promoting the Orderly Development of General Airports" recently issued by the National Development and Reform Commission and the Civil 188bet login Administration clearly mentioned,We must scientifically prepare a general airport layout plan,Use "small aircraft" for general 188bet login short-distance transport、Small route、Short voyage、Flexible organizational style" and other characteristics,Provide "flying access" to the people、Can afford to sit up、Useful” transportation services。

The "Guiding Opinions on Promoting the Development of the General 188bet login Industry" issued by the State Council earlier stated,By 2020,More than 500 general airports will be built across the country,General aircraft reached more than 5,000,The economic scale of the general 188bet login industry exceeds 1 trillion yuan。

Ji Yu described the model of the general 188bet login market as “like setting up a stage for a show,Everyone performs his own duties,The Bureau provides appropriate policies,Relevant parties will provide certain subsidy support,Together we have built a stage for the domestic general 188bet login market。Attracting general 188bet login companies,Equipped aircraft、The crew took off,It’s ‘Performing on stage’。But a good show needs an audience to appreciate it,At this time, the operator and us need to participate,Raise the flag for this drama。”

“General 188bet login aircraft are mainly small helicopters,Many general 188bet login companies are only registered,Few flying missions,In other words, the aircraft fleet and flight missions are concentrated in a few large general 188bet login companies。Short-distance transportation is a very important regular business scenario for general 188bet login,Especially in areas with inconvenient ground transportation。”Qi Qi said,Short-distance commuter 188bet login is closer to basic air transportation,It needs to be cultivated in the early stage of market cultivation。

Ji Yu thinks,For general 188bet login enterprises,Provide technical services,Give it a display channel;For travelers,Provide corresponding notification and service;For society,It is a convenient way to travel。Achieved these three points,Combined with online traffic,Sales increase is inevitable。

It is reported,Since the launch of the first short-distance commuter route in December 2017,There are currently nearly 100 short-distance commuter routes on sale on Ctrip’s platform,Covering 100% of the country’s operating routes,Including Xinjiang、Inner Mongolia、Yunnan and other areas with many general 188bet login airports。Ctrip return visit data display,The proportion of passengers who expressed willingness to ride again is as high as 92%。

In a complete chain of short-distance general navigation,Both the government and the airport are paying for subsidies,Most general 188bet login companies are also losing money,But all parties have entered the venue、Actively invest in the market,Finding a new path that conforms to the laws of market development。

As for why you entered this market,Ji Yu thinks,In addition to policy adjustments to create a good business environment,“Refer to the domestic and international short-distance navigation market,Short-distance transportation is a supplement to the missing travel methods。By entering the 188bet login navigation field,Including business charter flights、Helicopter connection、Low-altitude tourism、Air rescue, etc.,Integration of resources to form an ecological chain,The growth rate must be considerable。Long term view,Cooperation at the capital level may also come。”

Qi Qi thinks,“Pu’er Airlines、China General 188bet login、The short-haul 188bet login market operated by Inner Mongolia General 188bet login and other companies has very good profits,Strong sustainability。Now a lot of capital has begun to deploy this market,The time for rapid growth of China’s commuter short-haul air transport market is coming。”

*188bet login articleSource: 21st GenerationJi Economic Report, author: Lu Shan, original title: "OTA continues to increase its investment, and the 188bet login the losses is on the eve of an explosion?》.

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