Early 188bet game year，188bet game matter-of-fact assessment from Netflix, the world’s largest streaming company, caused an uproar among media commentators and analysts。

But the logic is 188bet game: Netflix owns 1.4.9 billion users，And Fortnite’s Battle Royale game platform has 2.500 million users。People are spending less time on traditional media，Attention is becoming increasingly difficult to win and keep。Content needs to become increasingly engaging – as the success of Netflix’s own film Black Mirror: Bandersnatch shows，Consumers have a strong interest in more interactive content formats。

Not only Netflix and other media companies 188bet game see it，The future of consumption is content、The integration of games and interactive services。In fact，We 188bet game go further，Every company in the future needs to think and act like an entertainment company。

Think about what Starbucks did in Shanghai。The company has partnered with Alibaba to create a “coffee amusement park”，The store has augmented reality function，Consumers 188bet game understand the baking process by pointing their mobile phones at the icons in the store，And unlock the virtual menu。

Many other companies are also using more advanced experiences to attract customers。Cosmetics giant L’oreal develops an app，Allows consumers to try up to 64 “beautiful looks” on their mobile phones。Walmart’s patent application shows，The company plans to launch a virtual store，Consumers 188bet game shop at home using smart gloves and VR headsets。Content studios are no longer the exclusive preserve of media giants，More and more consumer brands such as Red Bull、Coca-Cola、L’Oreal and Unilever are looking for content studios。

「The next great 188bet game integration」

Despite the many advances in technology over the past century，But there is only one real fusion of 188bet game，That was the official launch of the world's first talkie film "The Jazz Singer" in 1927。Before that，188bet game - Text、Voice、Image - always separate in non-"live" performances。Initially it was ridiculed by some studio bosses as a gimmick - "Speaking shouldn't be in movies，"The head of a well-known production company at the time said，It revolutionized the industry，Paved the way for radio and the Internet。

The next content integration 188bet game be more revolutionary，It 188bet game bring together a series of new generation technologies，Such as virtual reality and augmented reality、Artificial Intelligence、Internet of Things and haptic technologies (those that simulate touch and movement)。It 188bet game be multi-sensory and interactive。

We 188bet game already see it，This integration will change the nature of consumption and the way consumers make decisions in four ways。

Be there: Nothing is more exciting than the cheers of the audience and the excitement at a sports event。But in a country where resources are scarce、The material world full of distance，Another solution is at hand，That’s helping those who 188bet game’t be there: virtualization、Smart objects and haptic technology enable many people to be “there”，Help them experience the big scene。

Give an example，Startup Livelike’s interactive technology puts fans at the heart of the game，Fans 188bet game follow the game from multiple vantage points，And access real-time information about players and previous shots。Same，When Russia hosts the 2018 World Cup，Oculus Venues allows fans around the world to experience carefully selected games。And virtual Live’s interactive racing technology allows Formula racing enthusiasts to compete against their favorite drivers in virtual races。

Building 188bet game communities: many "consumption activities" - sports、Travel、Entertainment、Food - best with friends、Enjoy together with relatives or people with common interests。Immersive technologies increasingly combine elements of community and real-time interaction，Not just creating a personalized experience。

188bet game bike Peloton is a pioneer in this field。Cycling enthusiasts use advanced exercise bikes to conduct indoor cycling interactive live classes at home。Peloton’s 15 instructors，As a brand spokesperson，Help develop this sense of community。Peloton’s chief trainer Robin Arzon has more than 200,000 followers on Instagram。

Discovered: Today，Consumer shopping through search and comparison is still largely considered a time-consuming task。But，The next big content integration 188bet game provide consumers with more and more exciting ways to explore new products、New services and new scenarios。

IKEA’s Place app places digital furniture in a virtual room，You 188bet game use your smartphone camera to discover your favorite style before you buy。Travel agencies 188bet game provide virtual tours of different locations to people planning vacations。Visitors to Thomas Cook stores 188bet game travel to Egypt before departure、Germany、Take a 5-minute virtual vacation to New York and other destinations。Tactile and olfactory technologies (sensing through digital media、The ability to transmit and receive odors) has promising prospects，This may change fashion soon、Perfume、Consumption experience in food retail and catering industries。

Imagination and Storytelling: If a picture is worth a thousand words，So the vision brought by virtual technology、Hearing、The combination of touch and mobility 188bet game definitely be more powerful。

In the field of book publishing，Children’s literature is being combined with augmented reality technology，Turn every page into an interactive scene。An early practitioner in this industry is BooksARAlive。Traditional text via smartphone、Tablet or game console integrated with digital content。The application 188bet game play videos，Create 3D models for content，and allows interaction with text。

Even companies outside of media and culture are using virtual stories to change the way consumers interact with products。Allianz built a virtual house，Customers 188bet game interactively explore potential dangers，Including broken toaster or cracked fish tank。

"Learn from the entertainment 188bet game"

From a world that produces products and services，Transform into a world defined by entertainment and excitement，Far from easy。To succeed in 188bet game world，Companies need to think like artists，Instead of thinking like a manufacturer or retailer。What they should remember?

Have the best material: most successful singers、Comedians and movie actors know it，The key to success is to get the best songs、Materials and characters。Same，Business needs and media companies、Building the right partnership between production companies and design companies，To create the immersive experience 188bet game want。

Let people speak up: Successful entertainment creates excitement – ​​getting people excited about what’s to come。Similarly，Companies 188bet game need to incorporate storytelling、Elements of real-time feedback and sensory experience to capture the attention of consumers in immersive environments。

Know your audience: Popular artists succeed because they know exactly what their audience likes，And provide them with these。in many markets，Consumers may be divided into immersive and spectator users。The audience wants to watch 188bet game movie，Still want to participate?What kind of price and packaging is required for each product?

Watch your language: a misjudged move or scandal 188bet game have fatal consequences for an artist's career。Same，Consumers are increasingly demanding ethical behavior from companies。Companies operating immersive services will need to address privacy、A series of ethical issues such as addiction and virtual crime。Early engagement with regulators and adherence to responsible immersion principles will be critical。

Entertainment 188bet game be more powerful than cold efficiency。In an era defined by immersive interactive experiences，How will your company win customers?

*188bet game articleSource: WeChat public account "Harvard Business Review"On” (ID: hbrchinese)，Author：Mark Purdy, Gene Reznick，Original title: "Why should every 188bet game think like an entertainment 188bet game?》.