If 188bet app download work in the tourism industry，Especially working for a destination marketing organization or local convention bureau，188bet app download are no stranger to the various shifts required to develop a strong marketing and social media strategy。

From 188bet app download managers and influencers，To Brand Managers and Board Members，The approval process is very comprehensive。

With TV、Display、Print、Needs for outdoor and industry communication，Facebook、188bet app download on Twitter or Instagram may not even be socially appropriate。

Without a doubt，The travel industry does a great job of capturing the elements that make a destination or experience special；Landscape、Voice and people are the strongest motivations to persuade tourists to travel。

While these factors may be valid for traditional advertising，But they are increasingly less effective for social ads。

Changing focus

The truth is，In today’s social-centric world，Repeat click、Like、The competition for collecting and sharing is more intense than ever，It’s not just other brands that distract audiences，Also the audience is 188bet app download own family and friends。

These target users are likely to choose to follow a lot of 188bet app download，Whatever cute puppy、niece’s wedding photo、Recipe，Still their favorite is the personalized humor spread on the Internet。

With all this 188bet app download competing for scroll time，Users are less likely to use offensive ads that do not match their ongoing 188bet app download feed，At least not on first contact。

Brands must consider how to compete with so much non-brand noise、And push 188bet app download own information to the front of the queue。

It’s worth noting，Facebook announces changes to its algorithm，To ensure users see 188bet app download they really like。Family and friends improved;Brands are less likely to drown out important information。

Now，Content “Meaningful interactions between people should be encouraged”，This means 188bet app download 90 second over-produced brand ad won’t succeed。Consumers don’t want to see ads、They want to see a true representation of 188bet app download destination。Consider these points:

1) This is just a natural social media post – reflect the culture of your area、Environment and food scene，But what do 188bet app download really hope to achieve with these ads?

2)Beautiful scenery、Great plates and standard “influencer in front of mural” photos，But what’s the point?

3)We know your main purpose is to drive 188bet app download to your destination，But is your social media team’s mission to generate revenue?

If 188bet app download think about it，Your social media account is actually for entertainment business。

A great example of an entertaining social media experience that caters to the context and audience is Travel Oregon’s “Love Letter to Oregon” content series，This series aims to encourage Oregonians to share their love for our state。The campaign was launched with a simple promotional video，Fans are here Facebook、Twitter Leave a message on Instagram，Write 188bet app download own “Love Letter to Oregon”。These comments are transformed into physical love letters，Captured in the beautiful scenery of Oregon，Finally posted on Instagram In Stories and Facebook albums。

No sales pitch，No “Buy It Now” promotions，No other unpleasant calls to action。This event is purely an opportunity to entertain and encourage participation from followers and potential visitors。

New technology, old strategies

Another great example of providing entertaining social media 188bet app download comes from the Atlanta Conventions and Visitors Bureau)。In the successful #IAMATL campaign，Traditional storytelling strategies applied to immersive 360-degree videos。IAMATL event tells Atlanta stories from the perspective of local ambassadors and influencers，Shows the true reason why this city is great - the people of Atlanta。Their stories、Experiences and passion for Atlanta can be shared with a wider audience，Inspire them to discover their own Atlanta。

The audience doesn’t 188bet app download to just be told a story；They 188bet app download to see and be part of an experience，Especially when it comes to travel。

If 188bet app download don’t provide strong entertainment material，People won’t watch、Click or pay to visit。Do 188bet app download know，70% of organic Instagram posts are never seen?

Users don’t want to feel like they are forced to follow your sponsored posts or ads。Your ad will appear on the feed after a friend or influencer posts，So integration is crucial。188bet app download must provide an organic and warm message、rather than an obvious brand。Travelers looking for authentic experiences and adventure。

As a brand，188bet app download have to determine what consumers want to see online、And how to incorporate your message。Stay away from “book now” messaging or anything overly branded。User Generated Content (UGC) is a lot more exciting、But in a less refined way，Keep followers interested in your content and goals。

If 188bet app download totally created a TV commercial and posted it on social media，188bet app download won’t impress anyone;Stay away from the lights throughout the studio，Tacky model shoots and unattainable mentality。

As the goal deepens，Build trust for sponsored content，188bet app download can finally loop the calling behavior。The first touch point is what people actually want to see，Make them want to explore。

Remember，When it comes to targeted marketing on social media，188bet app download are not advertising。188bet app download are having fun。

Advertising served by any destination，A photo of a friend’s new baby，Best、The most authentic 188bet app download will win the attention of users。Having something meaningful、Organic follower brand，There will be no need to rely on viral bombing to delight new visitors。

Creativity is more important than ever。First understand what consumers want to see online，And how to add content to 188bet app download posts。

*Source of this article: Maidian.com，Author: Ruby，Original title: "New trend in 188bet app download marketing: not advertising, but providing entertainment》.