Douban score 8.6！This is the result of "Chang'an Twelve Hours" nearly a month since it started airing，Without any suspense, it has become one of the hottest dramas in the summer。The popularity of the drama also promoted the development of Xi'an's cultural 188bet app download industry。Historical and cultural attractions related to film and television dramas，such as Shaanxi History Museum、Datang Furong Garden、Yongxingfang、Huaqing Palace、Daming Palace National Heritage Park, etc.，Traffic and popularity are rising。Today we will take a look at the phenomenon of film and television 188bet app download。

"The Twelve Hours of Chang'an" is adapted from Ma Boyong's novel of the same name，Directed by Cao Dun，Lei Jiayin、Starring Yi Yang Qianxi，Telling about the eve of the Lantern Festival in the Tang Dynasty，Chang'an City is in crisis，Changan death row prisoner Zhang Xiaojing was ordered to face danger，The story of joining hands with Li Bi to save Chang'an within twelve hours。It has received great praise since its launch，The exquisite docility and the use of light and shadow changes in the play show the audience the spirit of the prosperous Tang Dynasty and the confidence of Chinese culture。

The popularity of the drama has made the audience once again focus on the ancient capital Xi'an。According to big data from Mafengwo Travel Network，One week after the show aired，Xi’an 188bet app download popularity increased by 22%。Ctrip air ticket data display，During July 3rd to 11th，Search volume for flights to Xi’an increased by 130% year-on-year，The year-on-year increase exceeds 200% during the peak period。Because of "The Twelve Hours of Chang'an"，Xi’an cultural 188bet app download ushered in a new peak。

What is film and television 188bet app download？Film and television 188bet app download is the product of the development of the film and television industry to a certain stage。In the West，Film and television 188bet app download is also called film 188bet app download。Western scholar Ewers defines film and television 188bet app download as: because tourist destinations appear on the screen、188bet app download activities on videos and screens and prompting tourists to visit these tourist destinations and attractions。International film and television 188bet app download officially started in 1963，Marked by the completion of Hollywood Studios, the first theme park in the Universal Studios series。There is currently no generally accepted definition in China。Some scholars believe，The concept of film and television 188bet app download can be viewed from two aspects:

From a supply perspective，Refers to 188bet app download operators developing and utilizing film and television production locations、Environment、Process、Festival activities、And cultural content reflected in film and television works that can promote 188bet app download，Planned and publicized，Introduced to the 188bet app download market，A new type of 188bet app download product that meets 188bet app download needs and is consistent with business interests。

From a tourist’s perspective，refers to tourists spending a certain amount of time、Cost and effort，Through the film and television shooting locations、Environment、The process and the tour of the 188bet app download resources derived from it、Experience，To satisfy your desire for novelty、Seeking knowledge、Travel energy for psychological needs such as curiosity。

The development of film and television 188bet app download in recent decades，Can be roughly divided into two stages of development:

current，Film and television 188bet app download has gradually become a new trend。The above two stages are the development and maturation process of film and television 188bet app download，And the characteristics of these two stages can exist at the same time。

With the rise of the Internet and social networking sites，Many cities have also become new “Internet celebrities”。Film and television 188bet app download is one of the ways to bring a city on fire。Not only can it bring huge economic benefits to the local area，There are also potential cultural benefits。

The reason why film and television 188bet app download has become an important development trend in the current 188bet app download development，Because compared with general 188bet app download，Film and television 188bet app download has rich cultural connotations、Features such as huge time and space difference experience。At the beginning of the year, "Everything Is Good" not only made the filming location Suzhou and Delhi popular，It also made popular a series of Jiangnan cultural symbols including Suzhou Pingtan。So how should we develop film and television 188bet app download？

188bet app download and television travel routes refer to the marketing model that develops travel routes related to the locations or filming locations that appear in 188bet app download and television works to attract consumers。To a certain extent, 188bet app download and television dramas are one of the means of urban marketing，188bet app download and television dramas have reached the role of popularization and dissemination by influencing the audience。Therefore，Tourist destinations should make full use of the influence of 188bet app download and television dramas，Launch related travel routes in due course。

2004，The Korean TV series "Dae Jang Geum" swept across mainland China, Hong Kong and other regions，Realing amazing ratings，To commemorate his great contribution to the promotion of Korean culture，South Korea's MBC TV station preserved the filming location of "Dae Jang Geum" and transformed it into a cultural theme park，Since opening at the end of 2004，Attracting tourists from all over the world to visit here，Today，Dae Jang Geum Village as a Korean Folk Culture Village，has been listed as a world cultural heritage with the same name as Jingdeok Palace，Become a must-visit place to attract tourists。The successful experience is worth learning from。

二、Policy support is indispensable，Improve the construction of public service infrastructure

Complete basic service facilities attract tourists to stay、The fundamental guarantee of consumption，To maximize economic and cultural benefits、One of the ways of persistence。The success of a drama can indeed bring a short-term 188bet app download peak to the city，But in the long run，In order to optimize the tourist experience and consider the long-term development of the city，From a top-level design perspective，All localities should increase policy support，Improve the construction of public service infrastructure。

3. Increase publicity efforts to further increase the city’s influence