Have spent heavily to acquire many 188bet online live casino companies，Aofei Entertainment once encountered many setbacks in the 188bet online live casino business，Now we are entering the market again with a new work。July 24，The card RPG 188bet online live casino "Pure White Witch" released in the mainland version by Guangzhou Zhuoyou Information Technology Co., Ltd., a subsidiary of Aofei Entertainment, is officially in public beta on iOS，According to TapTap，The 188bet online live casino has been pre-ordered by nearly 240,000 people before the public beta。It’s worth noting，Aofei Entertainment’s 188bet online live casino business has not been developing smoothly in recent times，Not only did some 188bet online live casino products fail to meet expectations，There are also 188bet online live casino companies under its subsidiaries that are unable to support daily operations and even have their core teams disbanded。Whether "Pure White Witch" can bring Aofei Entertainment's games back on track has also attracted attention in the industry。

New work public beta

11:00 on July 24，The iOS public beta of "Pure White Witch" agented by Aofei Games has officially started。Public information display，"White Witch" is a Japanese 188bet online live casino manufacturer SQUARENew mobile card 188bet online live casino released by ENIX，Directed by Hiroaki Iwano, who created Japan's first batch of phenomenal mobile games "Millions of King Arthur" series。November 2018，"White Witch" Japanese server officially launched，And reached 2 million downloads within two weeks of launch。

The popularity of "White Witch" has also attracted the attention of many players in China，And implement 23 on TapTap.90,000 reservations，The number of followers has also reached 26.60,000 people。It’s worth noting，This 188bet online live casino also occupies a certain position on the 188bet online live casino map of Aofei Entertainment。December 2018，An investor once asked Aofei Entertainment about 188bet online live casino reserves and agent 188bet online live casino status，Aofei Entertainment responded that，"Projects in reserve include "White Witch"、"Full-time Awakening"、Games such as "Fight the Gods"。

Recently，Aofei Entertainment’s 188bet online live casino business was once clouded。2018，Aofei Entertainment suffered its first loss since its listing in 2009，Net profit attributable to shareholders of listed companies is -16.300 million yuan，Among them in the 188bet online live casino business，In 2018, the company’s 188bet online live casino products achieved a total operating income of 7391.10,000 yuan，18 less than the same period last year.12%，The gross profit margin is -15.5%，Decreased by 84 year-on-year.02%。

Aofei Entertainment explains the reasons why it turned from profit to loss in 2018，mentioned provision 14.The impact of asset impairment of RMB 9.5 billion。And the public information shows，Aofei Entertainment has many 188bet online live casino subsidiaries including Shanghai Fangcun Information Technology Co., Ltd.，Provision for goodwill impairment 9.4.4 billion yuan，And many 188bet online live casino subsidiaries and associated 188bet online live casino companies suffered losses，For example, Guangzhou Zhuoyou Information Technology Co., Ltd. lost more than 80 million yuan in 2018，Beijing Philharmonic Culture Development Co., Ltd. lost 355.60,000 yuan。

In the opinion of Wei Pengju, Dean of the Institute of Cultural Economics at the Central University of Finance and Economics，The booming entertainment market in the past few years has attracted capital to increase investment in investment，However, the entertainment market has ushered in a cold winter since last year，The 188bet online live casino version number is also suspended for review、Issuance status，Directly affects the operation of the 188bet online live casino company。

The shadow is hard to disappear

Started from toys，Aofei Entertainment, which subsequently continued to expand in the field of pan-entertainment，Because we are optimistic about the development of the mobile terminal 188bet online live casino industry and its future expansion and industry opportunities，Started developing 188bet online live casino business in 2013。By constantly "buying, buying, buying"，As of the end of 2018，The number of 188bet online live casino-related companies under Aofei Entertainment has reached at least 17。

But，The 188bet online live casino companies that were once optimistic about and chose to acquire and acquire failed to allow Aofei Entertainment to develop smoothly in the 188bet online live casino field，On the contrary, some companies were unable to fund their daily operations in 2018、Team disbandment。Among them，Guangzhou Plane Information Technology Co., Ltd.、Shanghai Xingluo Information Technology Co., Ltd.、Shenzhen Zhanyi Network Technology Co., Ltd.，Due to small size，In addition, the 188bet online live casino version number is suspended in 2018，Eventually led to the disbandment of the teams of the above three companies at the end of 2018。Guangzhou Leishen Information Technology Co., Ltd. due to unsatisfactory performance in 188bet online live casino test data，Facing the problem of being unable to obtain the 188bet online live casino version number in the short term，Funds no longer support daily operations。

In response to the above issues，Beijing Business Daily reporter sent an interview letter to Aofei Entertainment，The other party responded，It is normal in the mobile 188bet online live casino industry that the development cycle exceeds expectations due to technical or resource allocation problems encountered by the product during the development stage，This situation will eventually lead to budget overruns in the company’s R&D investment，The suspension of review of the version number last year has added more uncertain factors to this situation from external factors。The company has begun to reduce the project establishment and capital investment of self-developed 188bet online live casino products since the fourth quarter of last year，In terms of product strategy, they are more likely to choose agency distribution or joint development，Minimize the delay due to project launch、Continuous investment or loss caused by the failure of issuance to the company。Participants who brought the core team to the verge of disbandment、Holding 188bet online live casino Company，Full provision for goodwill impairment or long-term equity investment impairment losses in the previous year，It will not have any further impact on the company’s subsequent performance。

Annual Goal

For gaming companies，The key to development still lies in the launch of 188bet online live casino products that are recognized by the market。It is reported，"Pure White Witch" in order to be more in line with the domestic market，Also based on the experience and opinions of Chinese players、Optimize comments accordingly。However, players currently have mixed reviews of "Pure White Witch"。Some players expressed their approval of the 188bet online live casino，But some players have raised questions，One of the players, Ms. Luo, said after experiencing "Pure White Witch"，The modeling of this 188bet online live casino is relatively rough，At the same time, the animation effect is relatively outdated，Screen freezes and other situations may occur from time to time，Also affects the 188bet online live casino experience，Lower than expected。

Facing the current business situation，Aofei Entertainment stated，Affected by factors such as the suspension of the previous year’s version number，The development of the company’s self-developed products has been terminated and new products issued by agents have been reduced，There are not many 188bet online live casino products that can be launched this year，So from the perspective of performance，I don’t have high expectations for this year。This year’s goal is to reserve products in advance for next year’s online projects。

Beijing Business Daily reporter learned，Except for "White Witch" in the second half of this year，Aofei Entertainment has confirmed plans to launch another elimination 188bet online live casino "Fingertip Summoner"，There are also one or two products in the testing stage，The specific launch plan will depend on the data performance after subsequent tuning and testing。Meanwhile，Aofei Entertainment is still developing games based on its IP。

""Zhenhun Street" is the leading IP of the evil platform，The company assesses that the combination of this IP and the 188bet online live casino will be more suitable，Have tried independent research and development in the past，But the development was terminated because the 188bet online live casino quality did not meet the requirements。We are now adopting a cooperation model with external 188bet online live casino R&D companies with successful product development experience，There is already a product under development，Optimistically, it is expected to be completed and put into operation next year。Also，Except for the "Soul Street" project，Two other key projects are already in the development and project approval stage”，Aofei Entertainment stated。

*Source of this article:188bet online live casino, authors: Lu Yang, Zheng Rui, original title: "Can Aofei 188bet online live casino get back on track with gaming 》.