Speaking of Hawaii、Guam、Saipan、Phuket and other internationally renowned islands，We can quickly say some core words about them，For example, honeymoon、Shopping、Snorkeling, etc.，corresponds to when we choose island tour，Making travel choices based on these core words，They have core objects that quickly occupy the minds of tourists。

Looking at the many islands in China，The core words about them are vague，"What's there、What can you experience?” can be said broadly，But lacks accurate core objects，Lack of core competitiveness。

Comparison of two phases，my country’s islands are still at a relatively shallow level in terms of product creation and supply。No specific comparison of natural conditions and other elements yet，Macroscopically speaking，my country’s islands are based on certain basic conditions for tourism resources，How and culture、Sports、Cross-border integration of commerce and other industries，There is still a long way to go compared to international islands。

Islands as a special cultural tourism destination，The resources itself are very unique，Provides the possibility to develop and create specialized products，Microscopically speaking，Under this premise, we will match the integration with other industries，Contributes to bringing more business products，Also highlight the differentiation of products，Achieve diversified and comprehensive supply of tourism products，And generate strong tags、Emphasis on product competitiveness。

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Island travel is more popular abroad，The country is relatively in a period of preparation and breakthrough，High investment、The development and creation of tourism products and the overall operation are not easy because they are several key elements，As a result, many islands are still in the stage of traditional tourism，Does not match market demand，Difficult to grow bigger。

Yang Xiaohai, Vice President of Sanya Wuzhizhou Island Tourism Zone said，Islands are a natural, irreplaceable and abundant tourism resource，Currently island tours account for more than 40% of outbound tours，Indicates that the prospect of island tourism is very good，Started late in domestic island tourism，But development is fast，Basically divided into two types，One is "Sanya's Island"，One is "Other Islands"。

He thinks，This is because island tourism can be operated continuously all year round，Only the island in Sanya，Others include other islands and marine tourism resources around Hainan Island，Both show obvious problems in off-peak and peak seasons，The further north you go, the shorter the operating period，However, the passenger flow in a short period of time 188bet app download in summer will show an explosive peak period。This is for island tourism management，Difficulty and challenge are both big problems。

At the same time，The mainstream customer base for island tours is becoming increasingly younger。Qulv founder and CEO Luan Jie thinks，Current island tour customer base，The trend of independent travel is becoming more and more obvious，In the past, the customer base was concentrated between 25 and 40 years old，Maybe 20 to 40 years old now，Annual income is more than 200,000 to 300,000 yuan，Strong spending power。

This group’s supply of island tourism products，Its demands for experience and personalization are naturally higher，Different islands must maintain a certain degree of competitiveness，Making product differentiation the first priority，Ensure the market prominence of the main project，Guaranteed to be in the top sequence of the head。If this is really difficult，Consider making a relatively high or even extremely cost-effective product among similar products，Or diversification of comprehensive projects，Multiple clicks，Provide comprehensive product experience。

A main focus of these two paths is to explore the existing island tourism resources，And integration with other industrial resources。

Yang Xiaohai said，Island tourism has been operated and explored for more than 20 years，The business model has gradually changed from island tourism to island leisure and island vacation。Exploring the model of combining the country’s comprehensive tourism development and island operating enterprises，Now it is basically formed as an island + sports、+Health and Wellness、+Culture、+Study、+Parents and children、+Ecological and other business models。

He thinks，Island health care is a good development direction for the island tourism industry，Especially the larger offshore islands，Because there are residents，So the infrastructure and related supporting facilities are relatively complete，Conducive to tourism and health care on the island、Deployment of tourism and vacation formats。But because the health care industry is a heavy asset investment industry，So it is necessary to be able to provide land indicators that can be built，To help attract investment and balance returns。

At the same time，The island has sufficient and rich geological landforms and historical and cultural resources，In line with the country’s development requirements for research education，The island can be turned into a popular science research base，This is a future industrial market with a rich and continuous source of customers。

In addition，He thinks，Island Eco Tour、Island Cultural Tour、Island parent-child tour, etc.，All have good development prospects，Creative planning can be done based on the specific conditions of the island’s resources，Adapt measures to local conditions，Relying on special resources，Differentiated positioning and image theming，Create a good island tourism brand。

In his opinion，The one that best highlights the advantages 188bet sports betting app download of island tourism resources，There is nothing better than the island + sports tourism model。He took Wuzhizhou Island as an example。The island obtained the qualification certification of the first batch of national sports tourism demonstration bases in 2017。The core attraction is also based on the water sports industry in sports tourism，Go diving on Wuzhizhou Island，Is the main reason why tourists choose Wuzhizhou Island。

He also revealed，Sports tourism accounts for 45% of Wuzhizhou Island’s annual revenue of more than 1 billion yuan。He said，This shows that island tourism must be combined with other industrial models，Only in order to break through the limitations of tourism resources，Innovative product formats。Islands should combine their own resources，Positioning the appropriate integrated business format，And strive to build a comprehensive island tourism brand。“The market competition is fierce now，In addition to making the longboard of the island scenic area longer，We must also make up for our shortcomings，To attract more types and levels of market customers。”

The island needs to create a strong or prominent label

Sports tourism also occupies an important position in some well-known foreign island industries or models，Such as Saipan。

The Saipan Marathon has been held for more than ten consecutive years，its project includes 50 kilometers、Full Marathon、Half Marathon、10 kilometers，Match different groups of people。

Unique cultural customs、Quality Beach、Bright sunshine and blue sea water, etc.，The interweaving of multiple factors brings an experience that is completely different from that of land city marathon。Qulv founder and CEO Luan Jie thinks，The Saipan Marathon attracts people from all over the world to participate，Different experiences form a “check-in trip”，And promote all six elements of food, accommodation, travel, shopping and entertainment。

In the context of the country’s promotion of “all-region tourism” construction，The integration of sports and tourism is accelerating，The natural advantages of the island have room for amplified opportunities，Such as water sports。In the previous "Water Sports Industry Plan" issued by many national ministries and commissions，By 2020，The total scale of the water sports industry reaches 300 billion yuan。

Continue to talk about the island marathon，Guam and Hawaii’s marathons and Saipan are tied for the world’s top spots in the same event，But there are more outstanding island tourism integration products of the latter two，The most prominent tags are not limited to this，Guam is known as the “Shopping Paradise”，Hawaii is considered a "vacation paradise" ，Wedding among them、Honeymoon is both the top business category on international islands，Saipan is also outstanding in this regard。

Or it can be said，The leisure and vacation products of international islands are all comprehensive supplies，Products on different islands are similar，But at the same time, each top island has its own bright color that is more prominent，This bright 188bet sports betting app download color may be a certain product，It may also be a product of a certain category, etc.。

Luan Jie said，Each top island has its own prominent label。For example, many of Saipan’s customers go to experience local activities，Because its customer base is younger，Basically 20 to 35 years old，They are looking forward to or keen to experience skydiving、Snorkeling (blue hole diving) or personalized sports car, etc.；Phuket’s night culture is outstanding，Many people go to experience the local nightlife；Many people like to experience Bali’s luxury hotels and local culture；Those who like shopping will not miss this duty-free paradise in Guam，Many people may choose Hawaii for their honeymoon。

He thinks，These islands have their own unique strong tones or prominent labels。Making festivals、Creating events is one of the ways，Can both drive traffic，And after these festivals or events form IP，It becomes the distinctive label or tone of the island。

Young consumers themselves pay attention to or advocate tonality，Already have the psychological appeal to follow the "major tonality"，Prefer to pursue "minor tone"。The island is based on its own differentiated destination resources，Need to create or provide a project that makes them have to go or want to experience it、Reason for business format。By combining cultures、Sports、Special resources for different industries such as commerce or fishery，Create a unique festival or event，implemented into a specific business integration product，This is the logic of cross-border integration of industries。

Luan Jie said，Guam is very good at making troubles，There are corresponding festivals every month throughout the year，Such as various food festivals and shopping festivals，All hotels on the island participate during the food festival，Attracting tourists from around the world，Form the integrated development of island tourism and commerce。

He said，Many people would rather go shopping in Guam than go to the mainland United States，Maybe I can “earn” the air ticket money by buying two bags。But Guam’s appeal is not limited to duty-free offers and a lot of things to buy，The shopping festival in Guam has a theme，Not just shopping，For example, many top international brands choose Guam for their first press conferences，The tone will be different，Make shopping more valuable。

Speaking of making festivals，I have to mention Koh Phangan in Thailand，This is known as one of the three "wild party" destinations in the world，The other two are Ibiza, Spain、Goa Beach in India。

Phangan Island holds a Full Moon Party on the full moon night of each month (which is almost the fifteenth day of each month in the Chinese lunar calendar)，Backpackers and electronic music fans from all over the world flock here，The whole body was covered with fluorescent paint that night，With alcohol and electronic dance music，Dance till dawn under the full moon。

A statement that has not been directly verified is，More than 20 years ago, a group of tourists and the owner of Paradise Cabin discovered that the full moon night 188bet Online Sports Betting and Casino is beautiful，Spontaneous party on the beach to celebrate the full moon night，Thus forming the carnival festival to this day。

From this，This festival is formed with strong spontaneity。Moonlight、Beach、Wine and electronic music，Each one is an important element for young people，Gather together，Fierce is reasonable。

How to do island tour in Zhoushan

In the opinion of industry insiders，Zhoushan’s island tour label is not obvious enough，This brings up a question: What can you do on Zhoushan Island？

Zhihui Tourism Expert Consultant Long Bozhong thinks，The current main customer group in Zhoushan is those who worship Buddha。Winter in Zhoushan is relatively cold，Obviously in low and peak seasons，Year-round related tourism consumption and vacation content has not yet been fully developed，Especially the lack of sea and family holiday products。In addition，As a well-known domestic fishing ground, Zhoushan’s reputation in terms of catering characteristics has not yet been fully developed。

He suggested，Zhoushan’s future island tourism development process，The government needs to do more to guide and integrate the industrial implementation，It is necessary to effectively transform the existing basic visitor traffic for Buddha worship，Move traditional tourist routes to the sea、Extension of seaside vacation products，Do a good job in professional circuit and product design，Add visitor experience content，Extend tourists’ playing time。

Luan Jie also thinks so，The passenger flow in Putuo Mountain has been saturated，A core of Zhoushan’s development of island tourism is to divert people to the city and other islands，The desired effect is that many tourists come to Zhoushan to travel，Drop in to Mount Putuo，Not just for Mount Putuo。

He said，This kind of breakthrough can be promoted and even realized by creating events。For example, creating an island tourism industry chain resource exhibition，Made to be the same as the "Canton Fair" in Guangzhou，Let the upstream and downstream transactions of the island tourism industry chain fall here；Attracting many people to go，The Zhuhai Air Show is held every two years，A big "tag" formed，Attracting many people to go。

Or hold the latest model of national sailboat or yacht in Zhoushan、Latest features, etc.，Or the first official release，This is connected with Zhoushan’s yacht and cruise ship manufacturing，At the same time, it also draws on the logic of the above-mentioned release of top brands in Guam。

He also mentioned Zhoushan’s famous fishing grounds，The raw and cold high-end fish ingredients of these fisheries are a major feature，But Hai Diao this IP，Zhoushan has not yet fully implemented it，We can learn from the winter ice fishing (fishing) model of Songhua River in Jilin。This unique experience also attracts many tourists，The annual launching ceremony is very exciting。

The above examples are actually all about strengthening labels，Improve tonality，The key behind tonality is uniqueness or uniqueness，It is best to be the only one (place) in the country 188bet app download or the world，You must come here to experience it。

Luan Jie believes that creating festivals will help increase the popularity of the destination，But it can’t be done in half a year，At least one or two years，Continuous creation is valuable only，There must be an event or festival with a different theme at least once a quarter，"Do it slowly，Just make it the focus，There must be a relatively big selling point，Has a prominent feature or label。”

Zhoushan island tourism needs a strong symbol，The stronger the "unique" attribute of this symbol, the better、The more, the better，This symbol needs to quickly occupy the minds of tourists when planning an island trip。

The formation of this symbol is still based on the tourism of many islands in Zhoushan、Culture、Sports、Business、Based on characteristic resources such as industry, agriculture and fishery，And the integration and mutual promotion between them。

Overall，Yang Xiaohai thinks，Zhoushan is located on the central coast，Because of season and climate issues，Cannot do the same type of business as Hainan，In addition, the Zhoushan Islands have a very rich historical origin and cultural background，Zhejiang’s tourism industry is also very developed，The number of tourists within the two-hour traffic circle is very large，Based on actual situation，Island Fisheries、Island Culture、Island health care should have better development。Island Night Tour and Island Technology，It seems that it is not enough to become the core attraction now，As an auxiliary business, it is good to add icing on the cake。

He suggested，Island tourism in Zhoushan，Should combine its own resources，According to six chemical combinations、Built with the concept of development in mind，That is, "ecologicalization、All seasons、Quality、Technology、Diversification、Developed based on the principle of “theming”。In terms of business format selection，Comprehensive resources from all aspects，Take island sightseeing、Island leisure、Island resort three types of business combination complex industry；Specific business type，You can consider island leisure fishery tourism、Island Sports Tourism、Island parent-child study tour、Island health and medical tourism、Island ecological and cultural tourism mainly。

(The author of this article is Zeng Jianzhong, the main author is Hui Hui)

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August 28-30,2019 International Island Tourism Conferencewill be held grandly in Zhoushan, Zhejiang，The conference is titled "New Island、New scene、New Kinetic Energy" as the theme，Aims to promote exchanges and trade in the entire industry chain of ocean and island tourism development，Building China and the world into an island tourism country、Regional diplomatic platform，The IP symbol that creates the international island tourism industry。Welcome to scan the QR code to register to attend the conference!