InterContinental Hotels Group, one of the world's leading international hotel groups, held an investment tasting event today at Crowne Plaza Beijing Lido，15 newly signed hotels on site。All new projects will adopt the 188bet best bookmaker，Covered by Holiday Inn Express、Three major brands: Holiday Inn and Crowne Plaza。

Three years since InterContinental Hotels Group introduced the 188bet best bookmaker to China，Widely favored by local owners，Become the “China driving force” for the group to accelerate its penetration into third- and fourth-tier cities。its financial report shows，In 2018, up to 56% of contracted projects in Greater China adopted this model。This trend will be more obvious in 2019，The above three major brands signed a total of 68 projects in the first half of the year，50 of them are franchise models，Accounting for more than 70%。

Tu Jun, Chief Financial Officer of InterContinental Hotels 188bet best bookmaker (ninth from right)、Sun Jian, Chief Development Officer of Greater China (first from right)、Qiu You (second from left), Managing Director of Holiday Inn Express Greater China of InterContinental Hotels Group and the contract owner

Signed 15 more franchising models to penetrate into more emerging markets

Among the 15 newly signed 188bet best bookmaker projects，5 for Crowne Plaza and Holiday Inn projects，Respectively located in Yinchuan, Ningxia、Tengchong, Yunnan、Jinan, Shandong、Hohhot, Inner Mongolia and Wenzhou, Zhejiang，Bringing the accommodation experience of mid-to-high-end full-service 188bet best bookmaker brands to consumers in more regions。The 10 newly signed Holiday Inn Express projects further include Pu'er、Mianyang、Third and fourth tier cities including Ulanhot。

InterContinental Hotels Group first opened the franchise rights of its mid-range select service brand Holiday Inn Express to Chinese owners in May 2016，And promoted to mid-to-high-end full-service brands Holiday Inn and Crowne Plaza in November 2017。March 2019，The first Crowne Plaza hotel using 188bet best bookmaker opens in Taizhou, Zhejiang，Holiday Hotel Kunshan and Crowne Plaza Nanning City Center, which also adopt the 188bet best bookmaker, have also opened in the first half of 2019。

Sun Jian, chief development officer of InterContinental Hotels Group Greater China, said: "Greater China is the second largest market in the world for InterContinental Hotels Group，The 188bet best bookmaker has become its important growth engine。Currently，The two major models of franchising and entrusted management complement each other like two carriages，And will continue to provide owners with richer brand and cooperation model choices，Create an international standard accommodation experience for guests。We believe that as the market matures, it will gradually improve，Owners continue to benefit from the 188bet best bookmaker，In the future, the Group’s proportion of 188bet best bookmaker hotels in China is expected to continue to increase。”

Hotel and tourism consulting company Horwath report shows，Five years ago, the 188bet best bookmaker accounted for only 11% of China’s hotel market，In the past two years, it has jumped to more than 60%，Franchising has transformed from a niche status in the past to a mainstream management model today。With increasing investment and operation experience，Local hotel owners hope to further enhance their product image with the help of international brands，Want to retain greater autonomy in daily operations，This laid the foundation for the in-depth development of the InterContinental Hotels Group’s 188bet best bookmaker in China。

Customized version of "Three Magic Weapons" to meet the business needs of local 188bet best bookmaker

First，Different from traditional franchising in European and American markets，The Franchise Plus model launched in the Chinese market, in which the 188bet best bookmaker appoints hotel general managers for the owners，To ensure the strict implementation of brand standards。Also，Due to the rich selection of brands，Owners based on their own and consumer needs，You can find representative brands with distinctive characteristics and a certain market base in different market segments。

It is worth mentioning，Compared with other international hotel groups，InterContinental Hotels 188bet best bookmaker took the lead in establishing a local support team for franchise hotels in China，Giving includes construction and opening、Training and Operations、And system support for the three major aspects of hotel performance，Helping owners increase hotel revenue，Ensure consistency of guest experience。

With the help of 188bet best bookmaker，The number of Holiday Inn Express hotels that first introduced this model has exceeded 150 in China (as of the end of June 2019)，Nearly one-third of them are franchise models。Qiu You, Managing Director of Holiday Inn Express Greater China of InterContinental Hotels Group, said: "From the first hotel to the 100th hotel，We used it for 13 years，From the 100th to the 150th，Only 1 and a half years。In the context of urbanization construction and consumption upgrading，The growing demand for international hotel brands in third- and fourth-tier cities，Provides a good opportunity for the rapid development of Holiday Inn Express。The 188bet best bookmaker helps Holiday Inn Express reach more emerging markets，While bringing international standardized hotel services to the local area，Also contribute to local economic development。”

Sun Jian, chief development officer of InterContinental Hotels 188bet best bookmaker, also told the media at the scene:Our 188bet best bookmaker is currently extended to three brands，Smart Holidays、Holiday and Crowne Plaza，Available in China11 brands，That is, the other 8 brands do not join or operate 188bet best bookmaker models in China。Six Senses from the most high-end luxury、Ligent、Intercontinental、Indigo、Kimpton、Huayi，None of these brands have launched franchises yet，I don’t rule out a more suitable time in the future、When mature，Individual brands will also be considered。Why don’t those brands do franchising，It’s because it’s more difficult，Including some brands, the scale of which has not reached the stage of large-scale liberalization in terms of the current maturity of the Chinese market。