August 12，The 188bet app download and two partners jointly announced，“188bet app download Stationery” will be launched on e-commerce in late August。This is after Taobao in the 188bet app download、188bet app download Publishing、188bet app download Cultural and Creative Industries、188bet app download Food、After updating the 188bet app download，The 188bet app download’s sixth e-commerce store。Beijing Youth Daily reporter inquired and found out，The Palace Museum has actual control over 16 companies，A total of 12 companies exist or are in operation。

Independent stores for the most popular products of the 188bet app download

For many netizens，Especially for netizens born in the 1990s，The first treasure that enters the "pit" of the 188bet app download is the cultural and creative tape launched by the 188bet app download。Compared with high-end jewelry、Need matching size mobile phone cases and clothing products as well as snacks that look good but have a short shelf life，Notebook、Tape、Letterhead、Greeting Card、Stationery sets and other products attract many students。

Today，"188bet app download Stationery" will also have its own online store。Many netizens heard the news，Check online one after another，However，At present, the only stationery products that can be found are the 188bet app download Taobao and the 188bet app download Cultural and Creative Stores。Some netizens also left messages on related Weibo，List the stationery products you want to launch。

Actually signed on August 12th，Just a preview。Beiqing Daily reporter learned，“188bet app download Stationery” will be officially launched at the end of August。

Although it has not officially debuted on the e-commerce platform，But "188bet app download Stationery" has already appeared on the international stage。Beijing Youth Daily reporter learned，At the end of June this year，188bet app download stationery participated in the "30th Japan International Stationery and Paper Products Exhibition ISOT"。The "188bet app download Stationery" exhibition area displays a variety of high-quality stationery in four series: "Haicuo Picture", "188bet app download Auspicious Beasts", "188bet app download Architectural Painting" and "Golden List Title Qixiang"，Notebook from the "Hai Cuo Diagram" series，The records of various creatures seen and heard by the Qing Dynasty painter Nie Huang on the coast of China are displayed in the form of inserts；The “Plaque Eraser Pen Holder” adopts the traditional mortise and tenon technique of the 188bet app download’s architecture，Make individual plaques freely combinable，Let the pen holder present a variety of shapes。During the exhibition，“188bet app download Stationery” attracts Japanese people and industry insiders to stop and watch with its unique charm。

Annual income of 1.5 billion yuan by "acting cute"

Thousands of years of royal culture accumulation，Careful design，Most of the products launched by the 188bet app download are "very successful" in the market。In fact，The 188bet app download has been on Taobao since December 2008，Became the first museum in China to open a Taobao store，It has been more than 10 years。Beiqing Daily reporter noticed，Although the 188bet app download has been offline for many years，But it was after his “spiritual communication” with young people that he became famous.。After a piece of "I Got It" tape became popular on the Internet，The 188bet app download seems to have opened up the "two channels of Ren and Du" of cultural and creative industries，No longer blindly imitating cultural relics，Instead, we explore consumers born in the 1990s，Introduced key bags such as Baqi Doll、Chaozhu Headphones、Various tapes printed with traditional patterns、"Travel by Order" luggage tag、"I am such a man" folding fans and other popular products，Then the “cute” 188bet app download products became popular all over the country。

From now on，The 188bet app download understands the principle of "getting young people and conquering the world" in business，Various derivatives、Periphery、Documentary、Big movies and coffee shops、Restaurants and other restaurants have appeared one after another，He also "crossed over" into variety shows。

End of last year，The 188bet app download is finally here after netizens have been waiting for it for more than two years，The 188bet app download lipstick and 188bet app download makeup are launched again。Two public accounts owned by the 188bet app download Cultural and Creative Industries and the 188bet app download Taobao have successively announced the upcoming launch of the above products，This caused the number of views of related articles to exceed 100,000+ in more than ten minutes。

Data display，Currently，The "188bet app download Cultural and Creative" e-commerce platform has more than 3 million fans、“188bet app download Taobao” has more than 5 million fans，Consumers visiting the 188bet app download on e-commerce，More than half are born in the 1990s，The number of people is already three times the number of people visiting the 188bet app download。

The cultural and creative products of the 188bet app download have continuously generated revenue in recent years，Annual revenue in 2016 exceeded 1 billion yuan，reached 1.5 billion yuan in 2017。2018，188bet app download cultural and creative cosmetics newly launched on Taobao, sales exceeded 5 million yuan in 10 hours。

The "ambition" of the 188bet app download is actually even greater

The door opened by the 188bet app download not only made me an "Internet celebrity"，Its development experience has become a model for domestic museums to learn from。

December 2016，4526 museums nationwide，There are 2,256 companies recognized by relevant national agencies as having 188bet app download and creative product development capabilities and industrial scale，And those that achieved profitability，Only 18，Less than 1%。According to public data，The number of users about "museum" on Tmall Taobao platform from January to October 2018 increased by 2 year-on-year.15 times，The heavy users of 188bet app download and creative products are concentrated in one、Among young people with strong spending power in second-tier cities。

Although "188bet app download Stationery" is already the sixth industry of the 188bet app download to "connect to the Internet"，But judging from the current situation，I’m afraid the 188bet app download may not stop here。

Beiqing Daily reporter inquired the Sky Eye Check display，The Palace Museum has actual control over 16 companies，A total of 12 companies exist or are in operation，Including Beijing 188bet app download Cultural Service Center、Beijing 188bet app download Qianmen Ice Cellar Catering Management Co., Ltd.、Beijing 188bet app download Cultural and Creative Co., Ltd., etc.，Business scope includes catering services、Relics of cultural relics、Jewelry、Cosmetics、Daily necessities、Cultural supplies, etc.。

In addition，Beiqing Daily reporter noticed，April this year，The Palace Museum has applied to register the trademark of the Palace Museum stationery，Currently awaiting substantive review status。In addition，The Palace Museum has 22 patents，Used for 188bet app download relic protection and detection, etc.；Owns 6 software copyrights，Including the Palace Museum Royal Garden VR interactive experience software。

In the past six months，The 188bet app download’s “crossover” from variety shows to cafes，From makeup to hot pot，Some of them are successful，There are also some that are controversial and even ultimately failed。But，Every business attempt of the 188bet app download never lacks attention。And the outside world is also curious，The 188bet app download in the post-Shan Jixiang era，What new models can be created through commercialization。

*This article comesSource：Beijing Youth Daily, forAuthor: Zhang Xin, original title: "188bet app download stationery will be launched online. How much can the commercial territory be expanded》.