According to the "2019 Museum 188bet sports betting and Creative Products Market Data Report" (hereinafter referred to as the report) jointly released by the Institute of 188bet sports betting Economics of Tsinghua University and Tmall on the 15th，In recent years，my country’s museum 188bet sports betting and creative market is showing rapid growth。Alibaba retail platform data display，The transaction volume of museum 188bet sports betting and creative products has grown rapidly in recent years，The overall scale in 2019 increased three times compared with 2017。

Report thinks，The vigorous development of my country’s museum 188bet sports betting and creative product market mainly benefits from four major driving forces。First, policy guidance。The digital creative industry has become one of the five strategic emerging industries in the “Thirteenth Five-Year Plan”。2017，The Ministry of Culture issued the "Guiding Opinions of the Ministry of Culture on Promoting the Innovation and Development of the Digital 188bet sports betting Industry"。

The second is 188bet sports betting confidence。Report states，The historical experience of Japan and South Korea shows that，When GDP per capita reaches around US,000，Local culture often rises strongly。40 years of reform and opening up，my country’s economy is developing rapidly，Improving international status，China’s per capita GDP in 2018 is close to the US,000 mark，There are significant signs of rising 188bet sports betting confidence。Only on Alibaba platform in 2018，The cumulative search volume of keywords related to Chinese elements exceeds 12.6 billion times，The number of Hanfu buyers increased by more than 100% year-on-year。

The third is consumption upgrade。Report thinks，With the steady increase in per capita disposable income，my country’s consumption pattern has shifted from basic consumption to development consumption and enjoyment consumption，Consumers’ 188bet sports betting demands are getting stronger，The number of consumption of 188bet sports betting services such as museum visits has increased simultaneously，The proportion of experience demands behind the consumption of physical products has also increased significantly，The culture and value recognition contained in the product have become important factors affecting consumption decisions。

Fourth is the self-transformation of the museum。Report Indication，The single collection and display functions of my country’s traditional museums are increasingly unable to meet the people’s growing 188bet sports betting needs，And the traditional business model makes most museums face subsequent sustainable development issues。Many museums are actively transforming themselves under the Internet wave。On the one hand，In recent years, the museum has led or been deeply involved in a number of well-received museum documentaries and variety shows，Promoted the further popularization of museum culture among the public。On the other hand，Museums actively cooperate with Internet platforms to accelerate the development and sales of 188bet sports betting and creative products，Use 188bet sports betting and creative products as carriers to communicate with the new generation of consumers，Among them, the Palace Museum is the benchmark for all domestic museums，As early as 2017, its 188bet sports betting and creative product revenue reached 1.5 billion yuan。

*Source of this article: China News Network, author: Chen KangLiang, original title: "Report: China’s museum 188bet sports betting and creative market shows rapid growth》.