In the past few months，188bet online sports betting has begun working with some software vendors，To provide a more seamless search and booking experience for customers looking to book a vacation rental for their next trip。

The search giant has been relatively slow to enter the emerging alternative accommodation market，Part of 188bet online sports betting is due to industry fragmentation (e.g.,The top four property managers hold only 1% of the U.S. property inventory),Also because vacation rentals are just not usually divided into simple categories of hotel rooms。

The vacation rental market has been eagerly awaiting 188bet online sports betting’s entry into the industry。The industry has traditionally been dominated by five giants: Booking.com、Expedia、Airbnb、HomeAway and TripAdvisor。Now，188bet online sports betting has successfully integrated vacation rentals into its hotel search function，In 188bet online sports betting Maps and search results，The rental listing appears with the hotel。

Currently，Property Manager (estimated to be 11 globally.50,000 people) cannot directly access guests through 188bet online sports betting Search and 188bet online sports betting Maps，Only by working with one of our preferred 188bet online sports betting Software Partners including Rentals United。

But what’s next for 188bet online sports betting and short-term rentals?What future developments may affect direct booking、Customer experience、Customer ownership and current ecosystem?

188bet online sports betting giants are there for a reason

Some people are worried recently that 188bet online sports betting has almost a monopoly on travel searches，The U.S. House Judiciary Committee recently asked 188bet online sports betting executives to explain their position。

MDG advertising quotes a study from Expedia，69% of travelers use a search engine when first considering a trip。This ranks higher than all other sources，Including family、Friend、OTA and travel brand website。It’s hard not to think that 188bet online sports betting will be the big winner here。

Currently，The way it works is，When a rental appears in the search options,Click the guest’s preferred link，The 188bet online sports betting client then moves the booking to the travel agent or directly to the property manager – depending on which ad was clicked。

But if guests can book directly on 188bet online sports betting，So what will happen to the sales process?I believe this is what will happen，Although the property manager (or OTA) will still be the merchant of record。

188bet online sports betting is constantly improving its services，So it’s not hard to imagine 188bet online sports betting opening a book about 188bet online sports betting adding hotel rental ads。When customers can seamlessly search for inspiration、Search、When comparing and purchasing the entire process，Why should you leave 188bet online sports betting?

This option will definitely improve the customer experience (all the information they are looking for is in one place)，And，According to 188bet online sports betting，This option will also increase booking conversion rates。

With pre-order on 188bet online sports betting model，188bet online sports betting is actually more like an intermediary that facilitates bookings，Not just an informative goalpost。Of course，It’s not OTA either，Because it has not become a merchant of record。But，Friction in the booking process can be avoided，Because there may be customers leaking information to other properties or booking platforms。

However，The important thing is，Payment is still through the property manager or OTA，So the property manager or OTA is still the merchant of record。Vacation renters also place great trust in reputable OTAs，So it’s reassuring to see their brand on 188bet online sports betting，Shopping with them was a natural decision。Once booked on 188bet online sports betting，All customer details will be passed to the supplier，188bet online sports betting will actually forget this。Complete transaction during sales process!

Due to 188bet online sports betting’s advanced personal knowledge of them，Customers who ensure a seamless booking experience will remain loyal to 188bet online sports betting，And will likely return to the search engine again and again，To fully meet their travel needs。

How are other players doing?

In view of large OTA,Such as Expedia and Booking.com spends billions of dollars every year on 188bet online sports betting advertising,This is the least likely, 188bet online sports betting will try to scare them into launching a model that fully leverages reservations on 188bet online sports betting (actually,You could spend hours today trying to find a hotel to book on 188bet online sports betting)。

Focus on search，It’s no surprise that 188bet online sports betting cannibalizes the metasearch business，But suddenly establishing a resource-intensive customer service model - OTA - seems far-fetched。Expedia、Booking.com and Ctrip are growing at double-digit rates，But they are estimating 1.A small part of the trillion tourism industry。We believe 188bet online sports betting will continue to help them penetrate the top search tiers of the industry，This will also greatly benefit consumers。

But for those who want to build their own brand、Seize potential business opportunities、For real estate management companies that have the ability to improve sales performance，What does this mean?We should be careful about relying on 188bet online sports betting to facilitate the entire customer journey。

In some ways，188bet online sports betting may make sense (especially if you are not planning on building a brand or investing in a website)，But 188bet online sports betting may limit property managers from developing their online presence、Opportunities for brand awareness and the ability to drive traffic (and capture leads) to your own website。

As with all business，Spreading risk and maximizing visibility should be part of your approach。If the property manager has a fully optimized website，Cover and nurture the entire customer experience，Then they can minimize the incentive to opt-out of booking 188bet online sports betting features。

As we learn more about how hotel search works，You can now choose a brand。If vacation rentals followed the trajectory of hotels，And this happened，So for property managers，Strengthen their brand awareness，As well as maximizing their revenue strategies by understanding and optimizing the ad bidding process 188bet online sports betting be essential。

We all know，Ownership of reservations is very important，For 188bet online sports betting ，Who has the customers becomes an interesting question。I think，The answer is 188bet online sports betting and the vendor (whether it’s an OTA or a property manager，Depending on the location processing the reservation) all have guests。

188bet online sports betting owns all preferences and booking information，The supplier will then be handed over all booking details，Includes email and other contact methods – this makes it possible to develop customer loyalty processes and a better customer experience。这For 188bet online sports betting、For property managers and guests (whose search experience is enhanced)，It’s a win-win。

What we know is，Travelers trust like Booking.com、Big brands like Expedia and Airbnb，They have proven their position in the tourism field。They offer huge selection and ease of use，This may prevent consumers from changing their buying habits。 Will 188bet online sports betting succeed in this new experiment，This issue is still open。

*Source of 188bet online sports betting article: Maidian.com, Author:Ruby, original title: "What’s next for 188bet online sports betting’s expansion into vacation rentals?》